Background and activities

Program director of the Norwegian Research School in Innovation's Program in Innovation Management and Innovation Strategy (NORSi-PIMS).

Alf Steinar Sætre is a Professor at the Department of Industrial Economics and Technology Management at The Norwegian University of Science and Technology in Trondheim.

His reasearch interests include intrapreneurship and innovation in the Norwegian industry, and private investors.  Larger collaborative projects include an international research project looking at ICT Use in organizations. Sætre is a co-author of the book "Information and Communication Technologies in Pratice: Linking Theory and Narratives of Pratice" på Routledge, NY.   

He has a MsC in Economics and Business Administration from the Norwegian Schoolf of Economis and Business Administration in Bergen. He earned a Ph.D. in Organizational Communication from the University of Texas at Austin, where he was a Fulbright Scholar and Research Associate at the Institute for Creativity and Capital (IC2). Where he was part of a team researching ”agile business practices.” After completing his Ph.D. he worked as an Associate Professor at Lillehammer College.


Dr. Sætre teaches courses and lectures on such topics as:

  • Innovation Management and Strategy (TIØ 4180)
  • Communication and Negotiations
  • Dialogue and Decision Making


Scientific, academic and artistic work

Displaying a selection of activities. See all publications in the database

Journal publications


  • Sætre, Alf Steinar. (2009) Kommunikasjon i organisasjoner: Perspektiver og prosesser. Fagbokforlaget. 2009. ISBN 978-82-450-0277-5.
  • Browning, Larry; Sætre, Alf Steinar; Stephens, Keri; Sørnes, Jan-oddvar. (2008) Information and Communication Technologies in Action: Linking Theory and Narratives of Practice. Routledge. 2008. ISBN 0415965470.

Part of book/report

  • Sætre, Alf Steinar; Erikson, Truls. (2011) Deep Sea Fishing Inc.: Acquiring the 'right' capital for a new technology-based firm. Entrepreneurship: Perspectives and cases.
  • Sætre, Alf Steinar; Brun, Eric Christian; Gjelsvik, Martin. (2009) Håndtering av tvetydighet i de tidligste fasene i innovasjonsprosessen. Teknologibasert nyskaping i Norge.
  • Sørnes, Jan-oddvar; Stephens, Keri; Sætre, Alf Steinar; Browning, Larry. (2009) The reflexivity between ICTs and business culture: Applying Hofstede's Theory to Compare Norway and The United States. Organizational Communication and Technology: Information and Communication Technology Use in Organizations in Norway and the United States.
  • Sætre, Alf Steinar; Stephens, Keri. (2006) Tricking Your Customers Without Cheating Them: Minimal Details as an Information Strategy. Case Studies in Organizational Communication: Ethical Perspectives and Practices.
  • Sætre, Alf Steinar; Sørnes, Jan-oddvar. (2006) Working at Home and Playing at Work: Using ICTs to Break Down the Barriers Between Home and Work. Case Studies in Organizational Communication: Ethical Perspectives and Practices.


  • Sætre, Alf Steinar; Sætre, Alf Steinar. (2001) Intrapreneurship: An exploratory study of select norwegian industries. 2001.
  • Sætre, Alf Steinar; Sætre, Alf Steinar. (2001) The Demand Side of The Informal Venture Capital Market: Four Norwegian Cases. 2001.
  • reitan, bjørnar; Sætre, Alf Steinar; Sørheim, Roger. (2000) Kartlegging av rammebetingelser og markedsmekanismer for private investorer i utvalgte land. 2000.


  • Gjerde, Anne Skalleberg; Sætre, Alf Steinar. (2013) Døren på gløtt for forskere. Dagens Næringsliv [Avis]. 2013-08-12.
  • Sætre, Alf Steinar; Myklemyr, Anita. (2013) Se opp for forstyrrende innovasjon. Ukeavisen Ledelse [Avis]. 2013-06-14.
  • Sætre, Alf Steinar; Meland, Svein Inge. (2012) Verdenseliten med når NTNU starter forskerskole. Adresseavisen [Avis]. 2012-01-30.
  • Tonstad, Per Lars; Hansen, Jon Terje Hellgren; Sætre, Alf Steinar. (2012) Innovasjon - Hard nøtt for ledere. Magasinet Tekna [Avis]. 2012-04-15.

Postal address

Department of Industrial Economics and Technology Management Norwegian University of Science and Technology 7491 Trondheim Norway