SMF1261 - Brand Management

About

Examination arrangement

Examination arrangement: Written examination
Grade: Letters

Evaluation form Weighting Duration Examination aids Grade deviation
Written examination 100/100 3 hours E

Course content

Introduction to brand management
Effects of brand management for companies and consumers
The brands position for customers and the market
Brand associations
Brand evaluation
The brand relation aspect
Brand positioning
Brand development strategies and cooperation
Brand communication
Brand management and sustainability

Learning outcome

Knowledge:
-Know of brand management in a historical perspective
-Good knowledge about main theories for strategic brand development and management
-Good knowledge of the function of brand management for companies and consumers
-Know of the relation between brand management and a sustainable business development
-Know of recent scientific results in brand managementSkills:
-Ability to use main theories from strategic brand management in companies
Ability to evaluate perspectives and make decisions according to a sustainable business development 
-Ability to find sources for expanding own knowledge in brand managementGeneral competence:
-Understand, communicate and discuss main theories on the subject.
-Discuss and consider dilemmas related to brand management and sustainability
-Know of basic methods within creativity and innovation (only for students in Bachelor in Economics, Business Administration and Sustainability))

Learning methods and activities

Lectures can be given in both Norwegian and English.

One compulsory exercise as group work.

The compulsory exercise has to be approved before the student can meet
for examination.
In addition, students in Bachelor in Economics, Business Administration and Sustainability and Bachelor in logistics have to participate in a 3 hour course in innovation and creativity.
This encloses a workshop at campus which is compulsory for the students, and results of the compulsory work has to be approved before the student can meet for examination.

Compulsory assignments

  • Approved exercises

Further on evaluation

Re-sit of written exam i August

Approved exercises are valid for re-sit examination

Specific conditions

Exam registration requires that class registration is approved in the same semester. Compulsory activities from previous semester may be approved by the department.

Admission to a programme of study is required:
Bachelor in Media Production (BMP)
Business Administration and Management (BØKLED)
Economics and Business Administration (ÅRØKLED)
Logistics (BLOG)
One-year Programme in Technology Design (TEKDE)
Technology Design and Management (BTEKD)

Course materials

Samuelsen, Bendik M, Adrian Peretz og Lars E. Olsen, (2016). Merkevareledelse. Oslo: Cappelen Damm Akademisk.
In addition: Scientific articles

Recommended literature:Bjerke, Rune og Nicholas Ind (2007). Organisasjonsdrevet merkevarebygging.Oslo: Cappelen AkademiskInd, Nicholas, Fuller, Clare og Charles Trevail (2012) Det samskapte merket. Oslo: Cappelen Akademisk

Credit reductions

Course code Reduction From To
SMF1261F 5.0

Timetable

Detailed timetable

Examination

Examination arrangement: Written examination

Term Statuskode Evaluation form Weighting Examination aids Date Time Room *
Spring ORD Written examination 100/100 E
  • * The location (room) for a written examination is published 3 days before examination date.
If more than one room is listed, you will find your room at Studentweb.