SMF1261F - Brand Management

About

Examination arrangement

Examination arrangement: Written examination
Grade: Letters

Evaluation form Weighting Duration Examination aids Grade deviation
Written examination 100/100 3 hours E

Course content

Introduction to brand management

Effects of brand management for companies and consumers

The brands position for customers and the market

Brand associations

Brand evaluation

The brand relation aspect

Brand positioning

Brand development strategies and cooperation

Brand communication

Brand management and sustainability

Learning outcome

Knowledge:

Know of brand management in a historical perspective

Good knowledge about main theories for strategic brand development and management

Good knowledge of the function of brand management for companies and consumers

Know of the relation between brand management and sustainable business development

Know of recent scientific results in brand management

 

Skills:

Ability to use main theories in brand management in companies

Ability to evaluate perspectives and make decisions according to a sustainable business development

Ability to find sources for expanding own knowledge in brand management

 

General competence:

Understand, communicate and discuss main theories on the subject.

Understand, communicate and discuss dilemmas related to brand management and sustainability

Know of basic methods in creativity and innovation

Learning methods and activities

Net-based Learning activities

Different learning facilities will be available on Fronter, in addition to supervision, small cases and compulsory work.Lectures may be given in both Norwegian and English.

One compulsory exercise, recommended as a group exercise, but can be done individually.
The compulsory exercise has to be approved before the student can meet for examination.In addition the students on Bachelor in Economics, Business Administration and Sustainability have to participate in the digital course 3IKK (3 hours course in innovation and creativity), included exercises. The course have to be approved before the student can meet for examination.

Compulsory assignments

  • Approved exercises

Further on evaluation

Re-sit of written exam in August.

Approved compulsory assignments are valid for re-sit examination.

Specific conditions

Exam registration requires that class registration is approved in the same semester. Compulsory activities from previous semester may be approved by the department.

Admission to a programme of study is required:
Business Administration and Management (BØKLED-F)

Course materials

Samuelsen, Bendik M, Adrian Peretz og Lars E. Olsen, (2016). Merkevareledelse. Oslo: Cappelen Damm Akademisk
Scientific articles will be announced later.

Recommended literature:Bjerke, Rune og Nicholas Ind (2007). Organisasjonsdrevet merkevarebygging.Oslo: Cappelen AkademiskInd, Nicholas, Fuller, Clare og Charles Trevail (2012) Det samskapte merket. Oslo: Cappelen Akademisk

Credit reductions

Course code Reduction From To
SMF1261 5.0

Timetable

Detailed timetable

Examination

Examination arrangement: Written examination

Term Statuskode Evaluation form Weighting Examination aids Date Time Room *
Spring ORD Written examination 100/100 E
  • * The location (room) for a written examination is published 3 days before examination date.
If more than one room is listed, you will find your room at Studentweb.