course-details-portlet

TDMA5002 - Marketing Management and Business Models

About

Examination arrangement

Examination arrangement: School exam
Grade: Letter grades

Evaluation Weighting Duration Grade deviation Examination aids
School exam 100/100 4 hours E

Course content

In order to be able to contribute to business development in an organization or company, it is important that you have knowledge and understanding within the market and business models. In order to extract the full effect of a company's introduction and investment in digital collaboration, one will have great advantage of knowledge of market management and the elements of a business model. This course will make the student better able to see the various elements that must be in place for the company to succeed in the market. The course will enable the student to take leadership and contribute to those different aspects of the market become an important part of the company's competitive strategy. The student shall also, after completing the course, be able to take part in the development of new business models.

Learning outcome

After completing the course, the following overall learning outcomes must be achieved:

Knowledge

Students must:

  • Be able to explain in detail what a business model is, and be able to explain why different companies in different industries need different business models.
  • Be able to describe Osterwalder's Canvas model
  • Be able to describe different patterns and strategies for developing business models.
  • Be able to explain the importance of focusing on the market and market understanding in a company or organization.
  • Be able to understand the opportunities digital collaboration provides to make an organization more market-oriented.
  • Be able to account for the interaction between a business model and the environment.

Skills

Students must:

  • Be able to use relevant theory and knowledge in digital collaboration to make a company or organization more market-oriented.
  • Be able to identify the most important elements of a business model.
  • Be able to use relevant theory to create a business model.

General competence

Students must:

  • Be able to identify and document strengths and weaknesses with existing marketing plans and business models.
  • Be able to contribute to continuous maintenance of marketing plans and business models.

Learning methods and activities

Various forms of work and learning activities will be used with a combination of lectures, project work and student presentation. The students will collaborate with the use of principles from Concurrent Design, in the work of learning the development of business models.

Compulsory assignments

  • Further information in the course description

Further on evaluation

REQUIREMENTS FOR STUDENT WORK: Participation in a minimum of 75% of the learning activities. The activities are announced at the start of the course. In special cases where 75% participation is not satisfied, the student can enter into an agreement with the course coordinator (emneansvarlig) about alternative learning activities. Three compulsory tasks performed in groups of up to 3 people. These must be approved in order to present themselves for assessment.

ASSESSMENT: Individual written exam with a duration of four hours. No aids allowed.

Deferred assessment: March

Specific conditions

Admission to a programme of study is required:
Digital Transformation (ITMAIKTSA)

Required previous knowledge

The course is reserved for students admitted to the Master's Degree Program in Digital Collaboration.

Course materials

Curriculum literature is determined at the start of the course.

More on the course

No

Facts

Version: A
Credits:  7.5 SP
Study level: Second degree level

Coursework

Term no.: 1
Teaching semester:  AUTUMN 2023

Language of instruction: Norwegian

Location: Trondheim

Subject area(s)
Contact information
Course coordinator: Lecturer(s):

Department with academic responsibility
Department of Computer Science

Examination

Examination arrangement: School exam

Term Status code Evaluation Weighting Examination aids Date Time Examination system Room *
Autumn ORD School exam 100/100 E 2023-12-21 15:00 INSPERA
Room Building Number of candidates
SL415 Sluppenvegen 14 9
Spring UTS School exam 100/100 E 2024-03-11 09:00 INSPERA
Room Building Number of candidates
SL310 Sluppenvegen 14 1
  • * The location (room) for a written examination is published 3 days before examination date. If more than one room is listed, you will find your room at Studentweb.
Examination

For more information regarding registration for examination and examination procedures, see "Innsida - Exams"

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