Background and activities


Short Biography

A Singaporean-Chinese, Caroline is bilingual in English and Chinese (fluent in Mandarin and Cantonese) and has a good understanding of written Norwegian.  

Prior to research and teaching, Caroline has had twelve years of managerial experience in consumer banking both in Singapore and Hong Kong, with exposure to operations, business development, product management, marketing and branding. She had obtained her primary degree, BBA (Honors) in Accounting, Finance and International Business, from University of Wisconsin-Madison, U.S.A.

She chose to pursue the MSc Industrial Ecology (Environmental Management) programme at NTNU (2006-2009) to advance her interest in business studies and the environment and developed a management tool using innovative extensions to the balanced scorecard. Her PhD study at the Department of Industrial Economics and Technology Management builds on her interest in understanding how strategy tools are used in practice, and the phenomenon of managing business relationships and networks. Her theoretical approach is to integrate aspects of the Strategy-as-Practice and the Industrial Marketing & Purchasing literatures. 


Research interests:

  •  Strategy Tools
  • Business Relationships and Networks
  • Industrial Marketing and Purchasing




Caroline is involved in teaching in the following 4th year courses:

  • TIØ 4265 Strategic Management 
  • TIØ 4345 Management of Business Relationships and Networks

and the following courses:

  • TIØ 5215 Global Governance of Sustainable Supply Chains 
  • TMF 410 Industrial Marketing (Trondheim Business School)
  • MRK 2015 Managing Business Relationships (Trondheim Business School)
  • TLOG 3007 Ledelse av integrerte verdikjeder (Trondheim Business School)



Industrial Marketing and Purchasing Group (IMP Group)

Strategy-as-Practice international Network  

European Group for Organizational Studies (EGOS)

Academy of Management (AOM)


Scientific, academic and artistic work

Displaying a selection of activities. See all publications in the database

Journal publications


  • Cheng, Caroline Y; Havenvid, Malena Ingemansson. (2015) Viewing relationship and networking strategy tools as resources: what can we learn?. Industrial Marketing & Purchasing (IMP) Workshop . IMP; Manchester. 2015-04-21 - 2015-04-23.
  • Cheng, Caroline Y. (2014) Strategy tool use and network competence: Evidence from three Norwegian firms. 30th European Group of Organizational Studies Colloquium . EGOS; Rotterdam. 2014-07-02 - 2014-07-02.
  • Cheng, Caroline Y; Harrison, Debbie. (2014) How do managers work strategically with procurement and selling using strategy tools?. 30th Industrial Marketing & Purchasing Conference . IMP; Bordeaux. 2014-09-04 - 2014-09-06.
  • Cheng, Caroline Y; Holmen, Elsebeth. (2012) Classifying Relationship and Networking Strategy Practices. The 22nd Nordic Workshop on Interorganizational Research ; Trondheim. 2012-08-16 - 2012-08-18.
  • Cheng, Caroline Y; Holmen, Elsebeth. (2012) Classifying Relationship and Networking Strategy Practices. The 28th Industrial Marketing & Purchasing (IMP) Conference ; Roma. 2012-09-11 - 2012-09-15.
  • Cheng, Caroline Y; Holmen, Elsebeth. (2011) Strategy‐as‐Practice and Strategizing in networks: Cross‐fertilization of research agendas. 27th EGOS Colloquium 2011 . University of Gothenburg; Gothenburg. 2011-07-06 - 2011-07-09.
  • Cheng, Caroline Y.. (2010) Using a Hexagonal Balanced Scorecard approachto integrate Corporate Sustainability into Strategy. 16th Annual International Sustainable Development Research Conference . University of Hong Kong; Hong Kong. 2010-05-30 - 2010-06-01.
  • Cheng, Caroline Y. (2009) Developing "CSR Capabilities" using a Hexagonal Balanced Scorecard approach. NTNU Globalisation PhD and PostDoc seminar . NTNU Globalisation Programme; Trondheim. 2009-10-15 - 2009-10-15.