Saara-Maria Kauppi
About
PhD student working on edible insects and design. Background in graphic design and sustainability studies.
At NTNU I work with edible insects and design, which is the exact continuum of my master’s thesis. In my research, I study motives, consumer behaviour and product design in order to adopt insects into western diets. My PhD is a three-year EU funded project and the goal is to find concrete ways to make people (including myself) eat more insects through design interventions. As my background is in graphic design, I will also look into visual perceptions of insects and marketing, what are the aspects that make them disgusting and how edible insects should be presented.
Before joining NTNU, I worked in a consultancy for sustainable business as a graphic designer and consultant, visualising project results into infographics for the customers. Previously, I also worked as a freelancer and I designed the first edible insect product to Finnish markets.
Researchgate: https://www.researchgate.net/profile/Saara_Maria_Kauppi
Portfolio: https://saara-mariakauppi.myportfolio.com
PhD candidate at NTNU since 2017
Research exchange in Wageningen University & Research (2018-2019)
MA Aalto University (2016)
Exchange semester Swinburne University of Technology (2013)
BA Lahti Institute of Design (2009)
Exchange semester HTW Dresden (2008)
Publications
2019
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Kauppi, Saara-Maria;
Pettersen, Ida Nilstad;
Boks, Casper.
(2019)
Consumer acceptance of edible insects and design interventions as adoption strategy.
International Journal of Food Design
Academic article
Journal publications
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Kauppi, Saara-Maria;
Pettersen, Ida Nilstad;
Boks, Casper.
(2019)
Consumer acceptance of edible insects and design interventions as adoption strategy.
International Journal of Food Design
Academic article
Outreach
2017
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Popular scientific lectureKauppi, Saara-Maria. (2017) Insects in the Food Chain. Network on Insects in the Circular Economy (NICE) , Turku 2017-08-29 -
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Popular scientific lectureKauppi, Saara-Maria. (2017) Insect products: design and marketing. NTNU Trondheim Edible Insects Seminar by NTNU , Trondheim 2017-11-08 -