Background and activities

PhD student working on edible insects and design. Background in graphic design and sustainability studies. 

At NTNU I work with edible insects and design, which is the exact continuum of my master’s thesis. In my research, I study motives, consumer behaviour and product design in order to adopt insects into western diets. My PhD is a three-year EU funded project and the goal is to find concrete ways to make people (including myself) eat more insects through design interventions. As my background is in graphic design, I will also look into visual perceptions of insects and marketing, what are the aspects that make them disgusting and how edible insects should be presented.

Before joining NTNU, I worked in a consultancy for sustainable business as a graphic designer and consultant, visualising project results into infographics for the customers. Previously, I also worked as a freelancer and I designed the first edible insect product to Finnish markets.



PhD candidate at NTNU since 2017
Research exchange in Wageningen University & Research (2018-2019)

MA Aalto University (2016)
Exchange semester Swinburne University of Technology (2013)

BA Lahti Institute of Design (2009)
Exchange semester HTW Dresden (2008)

Scientific, academic and artistic work

Displaying a selection of activities. See all publications in the database

Journal publications


  • Kauppi, Saara-Maria. (2017) Insect products: design and marketing. Trondheim Edible Insects Seminar by NTNU . NTNU; Trondheim. 2017-11-08.
  • Kauppi, Saara-Maria. (2017) Insects in the Food Chain. Network on Insects in the Circular Economy (NICE) ; Turku. 2017-08-29.