Session with Georg Von Krogh (ETH Zurich)

Session with Georg Von Krogh (ETH Zurich)

- Open and Simple: The Secrets to Digital Innovation

This workshop will focus on core principles of organizing for digital innovation, namely organizational openness to external knowledge and process simplification. Departing from how innovation is traditionally organized in firms, we shall demonstrate the power of online communities in boosting a firm’s innovativeness. Participants will work through two case studies on digital innovation and extract learnings for their own companies.