Rita Gunther McGrath


The end of Competitive Advantage

May 11, 2017

The end of Competitive Advantage

Rita Gunther McGrath, a Professor at Columbia Business School, is regarded as one of the world’s top experts on strategy and innovation with particular emphasis on developing sound strategy in uncertain and volatile environments. Her ideas are widely used by leading organizations throughout the world, who describe her thinking as sometimes provocative, but unfailingly stimulating. She fosters a fresh approach to strategy amongst those with whom she works. Thinkers50 presented Rita with the #1 award for Strategy, the Distinguished Achievement Award, in 2013. Rita is in their top ten global list of management thinkers overall. She has also been inducted into the Strategic Management Society “Fellows” in recognition of her impact on the field.

Rita maintains an active social media presence, and has been rated one of the 25 smartest women to follow on Twitter by Fast Company Magazine. She consistently appears in rankings of the top business school professors to follow on that medium: Professors on Twitter. She authors a regular column, “The Entrepreneurial Strategist” for Inc Magazine and blogs regularly at HBR.org. Rita is also one of the Wall Street Journal’s Experts.

Rita McGrath is an engaging speaker.  Here discussing hew new innovation readiness scale with attentive listeners. 

McGrath’s Innovation Readiness Scale.  One non uncommon problem is companies making trips to Silicon Vally (level 2) and thinking they are somewhere around level 5 or 6 or even better on the Innovation Maturity Scale. 

Group discussions.  Here professor McGrath engages with Richard Sagli from Statoil and doctoral students Marta Morais-Storz and Nhien Nguyen. 

Companies can use a real options logic and McGrath’s Innovation Portfolio Map to keep track of their innovation initiatives and manage these to drive strategy.