AI for Personalization

Work Package 4

AI for Personalization

– PERS

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The purpose for this work package is to

  1. Build AI systems that can adapt to an individual user’s interests while still respecting user’s need for fairness, transparency and explainability
  2. Enhance these systems to utilize diverse data sources across different services and products without violating the users’ privacy.

 
Personalization and contextualization have been successfully employed in diverse applications over the past decade, and currently see an extended usage, for instance in proactive interaction with customers and individualization of news stories. WP04 will contribute to developing such systems while ensuring that the system usage will be ethical and respecting users’ requirements for privacy, fairness and accountability.
 


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