Master`s degree programme

International Business and Marketing

– Learning outcome

Learning outcome - Knowledge


  • Have advanced knowledge within international business and specialised competence in global customer value
  • Have in-depth knowledge of scientific theories and methods used in research within the field of international business

Learning outcome - Skills

  • Have developed skills in working with practical application within international business such as strategic development, market planning, various types of customer analysis etc.
  • Be able to consider ways to influence a company’s scope of activity and efficiencies

Learning outcome - General competence

  • Have acquired sufficient competence in international business through knowledge and skills that may be used innovatively
  • Be able to indicate problem issues within international business, analyse these issues, and draw conclusions and disseminate findings to academia and business practice
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