AM302312 - Cases in Strategy and Marketing


Examination arrangement

Examination arrangement: Oral examination
Grade: Letters

Evaluation form Weighting Duration Examination aids Grade deviation
Muntlig eksamen 100/100

Course content

The purpose of this course is to help students understand how to approach, solve and present business challenges/issues with an emphasis on marketing and strategy. Case analysis and business simulations are intended to facilitate the application of business concepts and theories to real business situations. By solving cases and participating in business simulations, students sharpen analytical thinking and critical decision-making skills. Students also improve presentation skills through presenting analysis and recommendations. By building a strong linkage between theories and real business issues, students will be better prepared to face business issues in their professional career.The topics of this course center on developing critical analysis and decision-making skills, as well as presenting recommendations. The cases used in this course tend to have a marketing and strategy focus, but require analyzing problems cross-functionally (e.g. finance, organization, etc.).


- Introduction to issue analysis process
- Identifying key business challenges/issues
- Cross-functional issue analysis
- Critical decision-making
- Creating recommendations to solve key issues
- Strategic financial analysis of issues
- Developing implementation and contingency plans
- Oral presentation skills

Learning outcome


- Develop sound and comprehensive solutions to business challenges/issues.


- Identify critical business issues.
- Analyze issues cross-functionally (i.e. marketing, finance, strategy, etc.) and with the use of theoretical frameworks.


- Reflection decision-making in business management.
- Competently present to business management.

Learning methods and activities


- Lectures
- Case discussions and presentations (presentations are to be made using PowerPoint or similar).
- Business simulation in groups consisting of up to a maximum of 4 students.

More detailed information concerning the business simulation and case presentations will be provided at the start of the course.


- Satisfactory presentation of up to 3 cases.
- Completion of business simulation.

Passed mandatory exercises are valid for later continuation exams.

Compulsory assignments

  • Mandatory assignment

Further on evaluation

The exam is a group-based case presentation. For the exam, groups will be given 10 days to work on a case analysis. Students will then orally present their analysis, using PowerPoint slides.

Specific conditions

Exam registration requires that class registration is approved in the same semester. Compulsory activities from previous semester may be approved by the department.

Admission to a programme of study is required:
Markedsføring og ledelse (359ML)
Økonomi og administrasjon (ØA369)
Økonomi og ledelse (162AL)

Required previous knowledge

A maximum of 50 students may take this course per semester. If there is high demand for the course, admission will be based on grades.

Course materials

REQUIRED: The Case Study Handbook: How to Read, Discuss, and Write Persuasively About Cases, Harvard Business Review Press (2007), ISBN: 978-1422101582, Author: William Ellet

More on the course



Version: 1
Credits:  7.5 SP
Study level: Third-year courses, level III


Term no.: 1
Teaching semester:  SPRING 2018

Language of instruction: English


Subject area(s)
  • Industrial Management
  • Internationalization
  • Business Econimics and Management
  • Organization and Leadership
  • Strategy and Management
  • Economics and Administration
Contact information
Course coordinator:
  • Mark Pasquine
  • Mark Pasquine

Department with academic responsibility
Department of International Business



Examination arrangement: Oral examination

Term Status code Evaluation form Weighting Examination aids Date Time Digital exam Room *
Spring ORD Muntlig eksamen 100/100 2018-05-23
Room Building Number of candidates
  • * The location (room) for a written examination is published 3 days before examination date. If more than one room is listed, you will find your room at Studentweb.

For more information regarding registration for examination and examination procedures, see "Innsida - Exams"

More on examinations at NTNU