Course - Cases in Strategy and Marketing - AM302312
AM302312 - Cases in Strategy and Marketing
About
Examination arrangement
Examination arrangement: Oral examination
Grade: Letters
Evaluation | Weighting | Duration | Grade deviation | Examination aids |
---|---|---|---|---|
Oral examination | 100/100 |
Course content
The purpose of this course is to help students understand how to approach, solve and present business challenges/issues with an emphasis on marketing and strategy. Case analysis and business simulations are intended to facilitate the application of business concepts and theories to real business situations. By solving cases and participating in business simulations, students sharpen analytical thinking and critical decision-making skills. Students also improve presentation skills through presenting analysis and recommendations. By building a strong linkage between theories and real business issues, students will be better prepared to face business issues in their professional career.The topics of this course center on developing critical analysis and decision-making skills, as well as presenting recommendations. The cases used in this course tend to have a marketing and strategy focus, but require analyzing problems cross-functionally (e.g. finance, organization, etc.).
TOPICS INCLUDE:
- Introduction to issue analysis process
- Identifying key business challenges/issues
- Cross-functional issue analysis
- Critical decision-making
- Creating recommendations to solve key issues
- Strategic financial analysis of issues
- Developing implementation and contingency plans
- Oral presentation skills
Learning outcome
KNOWLEDGE:
- Develop sound and comprehensive solutions to business challenges/issues.
SKILLS:
- Identify critical business issues.
- Analyze issues cross-functionally (i.e. marketing, finance, strategy, etc.) and with the use of theoretical frameworks.
GENERAL COMPETENCE:
- Reflection decision-making in business management.
- Competently present to business management.
Learning methods and activities
TEACHING METHODS
- Lectures
- Case discussions and presentations (presentations are to be made using PowerPoint or similar).
- Business simulation in groups consisting of up to a maximum of 4 students.
More detailed information concerning the business simulation and case presentations will be provided at the start of the course.
COURSE REQUIREMENT:
- Satisfactory presentation of up to 3 cases.
- Completion of business simulation.
Passed mandatory exercises are valid for later continuation exams.
Compulsory assignments
- Mandatory assignment
Further on evaluation
The exam is a group-based case presentation. For the exam, groups will be given 10 days to work on a case analysis. Students will then orally present their analysis, using PowerPoint slides.
Specific conditions
Admission to a programme of study is required:
Markedsføring og ledelse (359ML)
Økonomi og administrasjon (ØA369)
Økonomi og ledelse (162AL)
Recommended previous knowledge
- Marketing
- Organisation and management
- Financial accounting and analysis
- Methods in social sciences
- Corporate strategy
Required previous knowledge
A maximum of 50 students may take this course per semester. If there is high demand for the course, admission will be based on grades.
Course materials
REQUIRED: The Case Study Handbook: How to Read, Discuss, and Write Persuasively About Cases, Harvard Business Review Press (2007), ISBN: 978-1422101582, Author: William Ellet
No
Version: 1
Credits:
7.5 SP
Study level: Third-year courses, level III
Term no.: 1
Teaching semester: SPRING 2018
Language of instruction: English
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- Industrial Management
- Internationalization
- Business Econimics and Management
- Organization and Leadership
- Strategy and Management
- Economics and Administration
- Mark Pasquine
- Mark Pasquine
Department with academic responsibility
Department of International Business
Examination
Examination arrangement: Oral examination
- Term Status code Evaluation Weighting Examination aids Date Time Examination system Room *
- Spring ORD Oral examination 100/100 2018-05-23
-
Room Building Number of candidates
- * The location (room) for a written examination is published 3 days before examination date. If more than one room is listed, you will find your room at Studentweb.
For more information regarding registration for examination and examination procedures, see "Innsida - Exams"