IMT3010 - Packaging Design


Examination arrangement

Examination arrangement: Portfolio assessment
Grade: Passed/Failed

Evaluation form Weighting Duration Examination aids Grade deviation
Portfolio assessment 100/100

Course content

Packaging design is a design project where the students are introduced to methods and visual principles for graphic designs on three-dimensional objects. The students shall develop design for packaging that effectively communicates functions and qualities for defined target groups. The concept shall communicate effectively in different (3D) formats. The module builds on the students’ competence and skills in branding from the module Strategic design.

Learning outcome

The student has developed as an analytical designer, specifically within the field of packaging design. The student has gained insight into the relationship between the packaging’s form and function.

The student shall:

Develop further understanding for the defined target group’s behaviour and needs.

Be able to define the targeet group’s relevant context.

Be able to justify and define key performance indicators from strategic goals.

Be able to design a visual concept that will communicate effectively in different formats, regardless of size and proportions.

Have developed knowledge and awareness of environmental considerations and consequences in relation to the design of packaging.

Learning methods and activities

Individual project, with weekly supervision (formative-iterative evaluation). Sketches, the work process, and the end result must be documented.

Further on evaluation

Summative assessment at the end of the semester: Passed / failed. The project(s) may then be included in a portfolio for final summative graded assessment (with internal and external examiners) at the end of the third and final year (grades A--F).

If failed, the course must be taken anew.

Specific conditions

Admission to a programme of study is required:
Graphic Design (BMED)

Course materials

Calver, Giles (2007): What is packaging design? Mies, Sveits: Rotovision.


Ambrose, Kevin, and Paul Harris (2011). Packaging the brand: the relationship between packaging design and brand identity. Lausanne: AVA Publishing.

Jedlicka (2009). Packaging sustainability: tools, systems, and strategies for innovative package design. Hoboken, New Jersey: Wiley

Credit reductions

Course code Reduction From To
IDG3010 5.0 01.09.2019
More on the course



Version: 1
Credits:  5.0 SP
Study level: Third-year courses, level III


Term no.: 1
Teaching semester:  AUTUMN 2020

Language of instruction: -

Location: Gjøvik

Subject area(s)


Contact information
Course coordinator:

Department with academic responsibility
Department of Design



Examination arrangement: Portfolio assessment

Term Status code Evaluation form Weighting Examination aids Date Time Digital exam Room *
Autumn ORD Portfolio assessment 100/100

Release 2020-12-01

Submission 2020-12-16

Release 09:00

Submission 16:00

Room Building Number of candidates
  • * The location (room) for a written examination is published 3 days before examination date. If more than one room is listed, you will find your room at Studentweb.

For more information regarding registration for examination and examination procedures, see "Innsida - Exams"

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