Course content

The course is a graduate course for students with special interests in marketing and international business development. The course has two main parts, the first part will deal with major trends influencing international busiess strategies. The other part treats international business and management of international businesses. Here we will discuss the challenges that firms meet when they expand their activities internationally. Throughout the course it will be given examples from Norwegian and international firms in lectures and case discussions. The case discussions aim to illustrate how successful firms have overcome the challenges presented in the lectures and will demand some preparations from the participants.

Learning outcome

The course is a graduate course in marketing and international business development. By taking this course it is expected that the students can: (1) understand major issues related to international business, (2) understand and master central concepts of international business and (3) be able to apply this knowledge to real cases.

Learning methods and activities

Lectures, case discussions and mandatory assignments. Students will be graded from term assignments that can be delivered individually or in groups and will be focused on issues related to international business development.

Compulsory assignments

• Assignments

Recommended previous knowledge

A precondition for the course TIØ4165 Marketing Management and TIØ4265 Strategic Management or similar qualifications. MIENTRE-students will normally be qualified.

Course materials

To be announced at course start.

Credit reductions