Course - Design 8 - Strategy - TPD4166
TPD4166 - Design 8 - Strategy
About
Examination arrangement
Examination arrangement: Work
Grade: Letter grades
| Evaluation | Weighting | Duration | Grade deviation | Examination aids |
|---|---|---|---|---|
| Work | 100/100 | 1 semesters |
Course content
In this course, strategic and Industrial Design processes and methods will be discussed within the framework of deliberate and emergent management and design practices.
Topics that will be covered are:
- Product Planning and Goal Finding
- Product Service Systems Design
- Design Process and Methods
- Identity, Branding and Form giving
- Culture, Acculturation & Globalisation
- Stakeholder´s Participation & Network Development
These themes will be used in a case. The students will work in groups, and each group will work with private, non-governmental or governmental organisations. The organisation might deliver products or services. The assignments in this course are group reports that describe and communicate a structured product planning strategy. Accompanying the reports, students will present their work in several interim and one final presentation.
Learning outcome
Knowledge:
The candidate will learn how to envision global social, economic and technology trends, as well as develop future value propositions for an organisation, its related business eco-system and society through a systematic product planning and goal finding process.
Skills:
The candidate will learn to use fundamental design strategy tools, as well as know how to analyze and develop design strategies and how to exploit and apply design as a strategic tool in organizations. Moreover, he or she should be able to persuasively communicate and assimilate future value propositions and strategies in organizations.
General qualifications:
The course should render the candidate to be more conscious of his/her role as designer in strategy processes within organisations. Furthermore, he or she should be capable of managing strategic design processes and cultivate visual thinking, visualization and communication skills among actors involved in product planning.
Learning methods and activities
This project-based studio comprises of lecture series on Product Planning and Management, tutoring sessions and project work. The purpose of the lectures is to build a foundation and share methods and processes, which can be applied in the project work. Complementary to the lectures, student groups will engage in weekly tutoring sessions. The tutoring sessions aims to guide the students in their project work.
Further on evaluation
The student groups will be foremost evaluated and assessed on:
- How they document their processes, decision-making activities, strategies and outcomes following their strategies in a professional report.
- How they present their work in a final presentation.
For a re-take of an examination, all assessments during the course must be re-taken.
Specific conditions
Admission to a programme of study is required:
Design (PHDESIG)
Entrepreneurship (MENTRE)
Industrial Design (MSDESIG)
Industrial Design Engineering (MTDESIG)
NTNU School of Entrepreneurship (MIENTRE)
Recommended previous knowledge
TPD4156 Design 7 - Service Design or TIØ4265 Strategic management or corresponding knowledge.
Required previous knowledge
Students should have completed at least 3 years og higher education at University or equivalent, in the area of design or a design related field.
Course materials
Buijs, J.A. (2012) The Delft Innovation Method: A Design Thinker's Guide to Innovation. 1st edition Boom Lemma, ISBN: 978-94-90947-47-7
Cagan, J. & Vogel, C.M.; (2002). Creating Breakthrough Products: Innovation from Product Planning to Program Approval, Prentice Hall. ISBN 0-13-969694-6 (Selected chapters)
Calabretta, G., Gemser, G., & Karpen, I. (2016). Strategic Design: Eight essential practices every strategic designer must master. Bis publishers.
Osterwalder, A., & Pigneur, Y. (2010). Business model canvas. Self published. Last.
Whittington, R. (2003). What is Strategy- and does it matter? 2nd edition, Cengage Learning EMEA, UK. ISBN: 978-86152-377-8
No
Version: 1
Credits:
7.5 SP
Study level: Second degree level
Term no.: 1
Teaching semester: SPRING 2023
Language of instruction: English, Norwegian
Location: Trondheim
- Design Strategies
- Design Methodology
- Entrepreneurship
Examination
Examination arrangement: Work
- Term Status code Evaluation Weighting Examination aids Date Time Examination system Room *
- Autumn UTS Work 100/100 INSPERA
-
Room Building Number of candidates -
Spring
ORD
Work
100/100
Submission
2023-05-12
INSPERA
23:59 -
Room Building Number of candidates
- * The location (room) for a written examination is published 3 days before examination date. If more than one room is listed, you will find your room at Studentweb.
For more information regarding registration for examination and examination procedures, see "Innsida - Exams"