Removing Friction and Scaling Up Excellence

September 2026:
Removing Friction and Scaling Up Excellence with Robert Sutton

Robert Sutton, Standford

  • PIMS Executive Forum in Trondheim, Norway

Robert Sutton is a Professor of Management Science and Engineering Emeritus at Stanford University. He is a best-selling author and a recognized expert on growing organizations by spreading good things, scaling excellence, and removing bad things to facilitate progress in teams, thereby enhancing performance, innovation, and well-being in large organizations.

Sutton's work includes eight books. His book Weird Ideas That Work was named one of the year’s top ten business books by Harvard Business Review. Hard Facts, Dangerous Half-Truths, and Total Nonsense ranked among the top ten business books of the decade by Strategy+Business.

The Friction Project, Sutton’s latest book with Huggy Rao, shares insights into how smart organizations can make the right things easier and the wrong things harder. It draws from seven years of hands-on research using case studies, dialogue and workshops to engange scholars, executives, and innovators on the friction that plagues every organization. From tangled email threads to outdated workflows, friction is everywhere—but surprisingly, some types of friction are incredibly useful. 

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