The purpose of this work package is to 

1. Create an Innovation Ecosystem among NorwAI partners for sharing both research findings, innovations, business solutions and change models within the AI domain. 
2. Share this knowledge with a broader audience, emphasizing small and medium sized businesses. 

Artificial Intelligence still evokes more myths associated with threats than the possibilities technology brings to the table. AI experts are perceived speaking a foreign language when communicating to their organization, and most managers lack sufficient understanding of data driven business-models. 

INNOECO will convey state of the art knowledge on AI-driven business models to a wide audience, including non-AI experts. This will be achieved by case analysis, conference presentations, and provision of a range of educational materials spanning from short tutorials to full university courses. The following topics will be covered: what AI is, its strategic impact on business model innovation, the business opportunities and limitations, implication on HR and teamwork, and innovation team dynamics, etc. To achieve these objectives, both AI and HR expertise will be convened.