Øyvind Bjørgum
About
Research interests
Øyvind’s research focuses on commercialization and adaption of new technologies, especially within complex settings such as sustainable energy technologies. The research draws from established theories within entrepreneurship, marketing and innovation strategy.
Teaching
Øyvind teaches graduate courses in marketing management, and supervises master students within marketing, innovation and strategy connected to commercialization or adaption of new technologies. He also teaches within technology management, innovation and international marketing in executive educational programs.
Responsibilities
- Director of the executive program Master of Technology Management (MTM)
Publications
2025
-
Gode, Pankaj Ravindra;
Aspelund, Arild;
Bjørgum, Øyvind.
(2025)
Does Being Renewable mean Sustainable? The Case of Circular Economy Adoption in the Offshore Wind Industry.
Norges teknisk-naturvitenskapelige universitet
Doctoral thesis
-
Gode, Pankaj Ravindra;
Bjørgum, Øyvind.
(2025)
Investigating pathways to improve the circular economy adoption for near-end-of-life offshore wind farms.
Journal of Environmental Management (JEM)
Academic article
2024
-
Hermundsdottir, Fanny;
Bjørgum, Øyvind;
Eide, Ann Elida.
(2024)
Transition from fossil fuels to renewable energy: Identifying the necessary dynamic capabilities for a transition among Norwegian oil and gas companies.
Business Strategy and the Environment (BSE)
Academic article
-
Siefkes, Meike Isabelle;
Hamer, Anton Lohne;
Haaland, Gustav;
Bjørgum, Øyvind.
(2024)
Profit first, environmental impact second? Investigating hybrid institutional logics in venture capital investment approaches.
Business Strategy and the Environment (BSE)
Academic article
2023
-
Siefkes, Meike Isabelle;
Bjørgum, Øyvind;
Sørheim, Roger.
(2023)
Business angels investing in green ventures: how do they add value to their start-ups?.
Venture Capital : an International Journal of Entrepreneurial Finance
Academic article
2022
-
Eide, Ann Elida;
Bjørgum, Øyvind;
Sæther, Erik Andreas.
(2022)
Bærekraft i norske farvann: Hvem driver det grønne skiftet til havs, og hva kan gjøres for å akselerere det?.
Økonomisk fiskeriforskning: Ledelse, marked, økonomi
Academic article
-
Mäkitie, Tuukka Rainer Reinhold;
Steen, Markus;
Sæther, Erik Andreas;
Bjørgum, Øyvind;
Poulsen, René Taudal.
(2022)
Norwegian ship-owners' adoption of alternative fuels.
Energy Policy
Academic article
2021
-
Mølnvik, Mona J.;
Tande, John Olav Giæver;
Tomasgard, Asgeir;
Torsæter, Malin;
Gardarsdottir, Stefania Osk;
Korpås, Magnus;
Skjølsvold, Tomas Moe;
Heidenreich, Sara;
Korsnes, Marius;
Tangen, Grethe.
(2021)
Nordsjøen som plattform for grønn omstilling.
Norges teknisk-naturvitenskapelige universitet
Research report
-
Sæther, Erik Andreas;
Eide, Ann Elida;
Bjørgum, Øyvind.
(2021)
Sustainability among Norwegian maritime firms: Green strategy and innovation as mediators of long‐term orientation and emission reduction.
Business Strategy and the Environment (BSE)
Academic article
-
Andersen, Allan Dahl;
Bjørgum, Øyvind;
Coenen, Lars Martel Antoine;
Dale, Ragnhild Freng;
Geels, Frank W.;
Gonzalez, Jakoba Sraml;
Hanson, Jens;
Korsnes, Marius;
Linnerud, Kristin;
Mäkitie, Tuukka.
(2021)
Increasing the speed, scope, and level of decarbonization for
meeting the Net-zero 2050 challenge. Implications for sustainability transitions research.
FME NTRANS
Research report
-
Bergek, Anna;
Bjørgum, Øyvind;
Hansen, Teis;
Hanson, Jens;
Steen, Markus.
(2021)
Sustainability transitions in coastal shipping: The role of regime segmentation.
Transportation Research Interdisciplinary Perspectives (TRIP)
Academic article
-
Bjørgum, Øyvind;
Dimmen, Eli Åstedotter;
Lang, Joanna Erica Wikheim;
Tangvik, Dag Erik.
(2021)
Kunstig intelligens i norske organisasjoner: En empirisk studie med implikasjoner for fremtidens ledelse.
Academic chapter
-
Mäkitie, Tuukka;
Steen, Markus;
Sæther, Erik Andreas;
Bjørgum, Øyvind;
Poulsen, René T..
(2021)
Norwegian ship-owners' adoption of green fuels.
FME NTRANS
Research report
-
Aspelund, Arild;
Bjørgum, Øyvind;
Sæther, Erik Andreas.
(2021)
Entering a Brave New World: Market Entry Assessments Into a Born Global Industry.
Academic chapter
2020
-
Bach, Hanna;
Bergek, Anna;
Bjørgum, Øyvind;
Hansen, Teis;
Kenzhegaliyeva, Assiya;
Steen, Markus.
(2020)
Implementing maritime battery-electric and hydrogen solutions: A technological innovation systems analysis.
Transportation Research Part D: Transport and Environment
Academic article
-
Bjørgum, Øyvind;
Aaboen, Lise;
Fredriksson, Anna.
(2020)
Low Power, High Ambitions: New Ventures Developing Their First Supply Chains.
Journal of Purchasing and Supply Management
Academic article
2019
-
Steen, Markus;
Bach, Hanna;
Bjørgum, Øyvind;
Hansen, Teis;
Kenzhegaliyeva, Assiya.
(2019)
Greening the fleet: A technological innovation system (TIS) analysis of hydrogen, battery electric, liquefied biogas, and biodiesel in the maritime sector.
SINTEF Digital
Research report
-
Hanson, Jens;
Normann, Håkon Endresen;
Aspelund, Arild;
Steen, Markus;
Afewerki, Samson;
Bjørgum, Øyvind;
Sæther, Erik Andreas;
Kenzhegaliyeva, Assiya;
Dawley, Stuart;
MacKinnon, Danny.
(2019)
Conditions for growth in the Norwegian offshore wind industry. International market developments, Norwegian
firm characteristics and strategies, and
policies for industry development.
Centre for sustainable energy studies (CenSES)
Research report
-
Steen, Markus;
Weaver, Tyson;
Bjørgum, Øyvind;
Hansen, Gard Hopsdal;
Hanson, Jens;
Skjølsvold, Tomas Moe.
(2019)
Nurturing new technologies.
FME CenSES
Research report
2017
-
Bjørgum, Øyvind;
Netland, Torbjørn H..
(2017)
Configuration of supply chains in emerging industries: a multiple-case study in the wave-and-tidal energy industry.
International Journal of Manufacturing Technology and Management (IJMTM)
Academic article
2016
-
Bjørgum, Øyvind;
Moen, Øystein;
Madsen, Tage Koed.
(2016)
New firms developing novel technology in a complex emerging industry: The road towards commercialization of renewable marine energy technologies.
Norges teknisk-naturvitenskapelige universitet
Doctoral thesis
-
Bjørgum, Øyvind.
(2016)
MNCs entering an emerging industry: The choice of governance mode under high uncertainty.
Cogent Business & Management
Academic article
2014
-
Størksen, Benedicte Hjelle;
Jacobsen, Tina Slåttedal;
Roalsø, Helene;
Sørheim, Roger;
Bjørgum, Øyvind.
(2014)
Multinational corporations investing in the marine energy industry.
Norges teknisk-naturvitenskapelige universitet
Master thesis
-
Bjørgum, Øyvind;
Sørheim, Roger.
(2014)
The funding of new technology firms in a pre-commercial industry – the role of smart capital.
Technology Analysis & Strategic Management
Academic article
2013
-
Bjørgum, Øyvind;
Moen, Øystein;
Madsen, Tage Koed.
(2013)
New ventures in an emerging industry: access to and use of international resources.
International Journal of Entrepreneurship and Small Business (IJESB)
Academic article
-
Bjørgum, Øyvind;
Ristola, Niko.
(2013)
Ownership Structures of International New Ventures in the Marine Energy Industry.
Aalto University
Master thesis
Journal publications
-
Gode, Pankaj Ravindra;
Bjørgum, Øyvind.
(2025)
Investigating pathways to improve the circular economy adoption for near-end-of-life offshore wind farms.
Journal of Environmental Management (JEM)
Academic article
-
Sæther, Erik Andreas;
Eide, Ann Elida;
Bjørgum, Øyvind.
(2021)
Sustainability among Norwegian maritime firms: Green strategy and innovation as mediators of long‐term orientation and emission reduction.
Business Strategy and the Environment (BSE)
Academic article
-
Eide, Ann Elida;
Bjørgum, Øyvind;
Sæther, Erik Andreas.
(2022)
Bærekraft i norske farvann: Hvem driver det grønne skiftet til havs, og hva kan gjøres for å akselerere det?.
Økonomisk fiskeriforskning: Ledelse, marked, økonomi
Academic article
-
Bjørgum, Øyvind;
Moen, Øystein;
Madsen, Tage Koed.
(2013)
New ventures in an emerging industry: access to and use of international resources.
International Journal of Entrepreneurship and Small Business (IJESB)
Academic article
-
Bergek, Anna;
Bjørgum, Øyvind;
Hansen, Teis;
Hanson, Jens;
Steen, Markus.
(2021)
Sustainability transitions in coastal shipping: The role of regime segmentation.
Transportation Research Interdisciplinary Perspectives (TRIP)
Academic article
-
Bach, Hanna;
Bergek, Anna;
Bjørgum, Øyvind;
Hansen, Teis;
Kenzhegaliyeva, Assiya;
Steen, Markus.
(2020)
Implementing maritime battery-electric and hydrogen solutions: A technological innovation systems analysis.
Transportation Research Part D: Transport and Environment
Academic article
-
Hermundsdottir, Fanny;
Bjørgum, Øyvind;
Eide, Ann Elida.
(2024)
Transition from fossil fuels to renewable energy: Identifying the necessary dynamic capabilities for a transition among Norwegian oil and gas companies.
Business Strategy and the Environment (BSE)
Academic article
-
Bjørgum, Øyvind;
Aaboen, Lise;
Fredriksson, Anna.
(2020)
Low Power, High Ambitions: New Ventures Developing Their First Supply Chains.
Journal of Purchasing and Supply Management
Academic article
-
Bjørgum, Øyvind;
Netland, Torbjørn H..
(2017)
Configuration of supply chains in emerging industries: a multiple-case study in the wave-and-tidal energy industry.
International Journal of Manufacturing Technology and Management (IJMTM)
Academic article
-
Mäkitie, Tuukka Rainer Reinhold;
Steen, Markus;
Sæther, Erik Andreas;
Bjørgum, Øyvind;
Poulsen, René Taudal.
(2022)
Norwegian ship-owners' adoption of alternative fuels.
Energy Policy
Academic article
-
Siefkes, Meike Isabelle;
Bjørgum, Øyvind;
Sørheim, Roger.
(2023)
Business angels investing in green ventures: how do they add value to their start-ups?.
Venture Capital : an International Journal of Entrepreneurial Finance
Academic article
-
Siefkes, Meike Isabelle;
Hamer, Anton Lohne;
Haaland, Gustav;
Bjørgum, Øyvind.
(2024)
Profit first, environmental impact second? Investigating hybrid institutional logics in venture capital investment approaches.
Business Strategy and the Environment (BSE)
Academic article
-
Bjørgum, Øyvind;
Sørheim, Roger.
(2014)
The funding of new technology firms in a pre-commercial industry – the role of smart capital.
Technology Analysis & Strategic Management
Academic article
-
Bjørgum, Øyvind.
(2016)
MNCs entering an emerging industry: The choice of governance mode under high uncertainty.
Cogent Business & Management
Academic article
Part of book/report
-
Bjørgum, Øyvind;
Dimmen, Eli Åstedotter;
Lang, Joanna Erica Wikheim;
Tangvik, Dag Erik.
(2021)
Kunstig intelligens i norske organisasjoner: En empirisk studie med implikasjoner for fremtidens ledelse.
Academic chapter
-
Aspelund, Arild;
Bjørgum, Øyvind;
Sæther, Erik Andreas.
(2021)
Entering a Brave New World: Market Entry Assessments Into a Born Global Industry.
Academic chapter
Report
-
Mølnvik, Mona J.;
Tande, John Olav Giæver;
Tomasgard, Asgeir;
Torsæter, Malin;
Gardarsdottir, Stefania Osk;
Korpås, Magnus;
Skjølsvold, Tomas Moe;
Heidenreich, Sara;
Korsnes, Marius;
Tangen, Grethe.
(2021)
Nordsjøen som plattform for grønn omstilling.
Norges teknisk-naturvitenskapelige universitet
Research report
-
Andersen, Allan Dahl;
Bjørgum, Øyvind;
Coenen, Lars Martel Antoine;
Dale, Ragnhild Freng;
Geels, Frank W.;
Gonzalez, Jakoba Sraml;
Hanson, Jens;
Korsnes, Marius;
Linnerud, Kristin;
Mäkitie, Tuukka.
(2021)
Increasing the speed, scope, and level of decarbonization for
meeting the Net-zero 2050 challenge. Implications for sustainability transitions research.
FME NTRANS
Research report
-
Steen, Markus;
Bach, Hanna;
Bjørgum, Øyvind;
Hansen, Teis;
Kenzhegaliyeva, Assiya.
(2019)
Greening the fleet: A technological innovation system (TIS) analysis of hydrogen, battery electric, liquefied biogas, and biodiesel in the maritime sector.
SINTEF Digital
Research report
-
Mäkitie, Tuukka;
Steen, Markus;
Sæther, Erik Andreas;
Bjørgum, Øyvind;
Poulsen, René T..
(2021)
Norwegian ship-owners' adoption of green fuels.
FME NTRANS
Research report
-
Hanson, Jens;
Normann, Håkon Endresen;
Aspelund, Arild;
Steen, Markus;
Afewerki, Samson;
Bjørgum, Øyvind;
Sæther, Erik Andreas;
Kenzhegaliyeva, Assiya;
Dawley, Stuart;
MacKinnon, Danny.
(2019)
Conditions for growth in the Norwegian offshore wind industry. International market developments, Norwegian
firm characteristics and strategies, and
policies for industry development.
Centre for sustainable energy studies (CenSES)
Research report
-
Steen, Markus;
Weaver, Tyson;
Bjørgum, Øyvind;
Hansen, Gard Hopsdal;
Hanson, Jens;
Skjølsvold, Tomas Moe.
(2019)
Nurturing new technologies.
FME CenSES
Research report
Student thesis or dissertation
-
Gode, Pankaj Ravindra;
Aspelund, Arild;
Bjørgum, Øyvind.
(2025)
Does Being Renewable mean Sustainable? The Case of Circular Economy Adoption in the Offshore Wind Industry.
Norges teknisk-naturvitenskapelige universitet
Doctoral thesis
-
Bjørgum, Øyvind;
Ristola, Niko.
(2013)
Ownership Structures of International New Ventures in the Marine Energy Industry.
Aalto University
Master thesis
-
Bjørgum, Øyvind;
Moen, Øystein;
Madsen, Tage Koed.
(2016)
New firms developing novel technology in a complex emerging industry: The road towards commercialization of renewable marine energy technologies.
Norges teknisk-naturvitenskapelige universitet
Doctoral thesis
-
Størksen, Benedicte Hjelle;
Jacobsen, Tina Slåttedal;
Roalsø, Helene;
Sørheim, Roger;
Bjørgum, Øyvind.
(2014)
Multinational corporations investing in the marine energy industry.
Norges teknisk-naturvitenskapelige universitet
Master thesis
Teaching
Courses
- TIØ4912 - Strategy, Innovation and International Business Development, Master's Thesis
- MTS-MO1 - MTM Master's Thesis
- IØ6016 - International Business Development
- MTS6516 - Change, Innovation and Globalization
- TIØ4165 - Marketing Management for Technology Firms
- MTS6520 - Technology Management Project
- TIØ4265 - Strategic Management
- TIØ4235 - Industrial Marketing and International Business
- MTS6510 - Strategy, Organisational- and Leadership Theory, Financial Analysis and Management Accounting
- IØ6901 - Organization and Leadership, Master's Thesis
Outreach
2026
-
Feature articleNormannsen, Sølvi Waterloo; Gode, Pankaj Ravindra; Bjørgum, Øyvind. (2026) Når gamle havvindparker avvikles, oppstår tusenvis av tonn nytt avfall.
2024
-
LectureSiefkes, Meike Isabelle; Hamer, Anton Lohne; Haaland, Gustav; Bjørgum, Øyvind. (2024) Radical change or incremental progress? Investigating the alignment of venture capital investment approaches with the cleantech value proposition. ACERE conference
2021
-
LectureSteen, Markus; Hansen, Teis; Bergek, Anna; Mäkitie, Tuukka; Sæther, Erik Andreas; Bjørgum, Øyvind; Græslie, Lisa S.. (2021) GREENFLEET final webinar. GREENFLEET final webinar
2019
-
Lecture
-
Feature articleSteen, Markus; Bach, Hanna; Bjørgum, Øyvind; Hansen, Teis; Kenzhegaliyeva, Assiya. (2019) Grønne drivstoff - hva er kunnskapsstatus.
-
Conference lectureBach, Hanna; Bergek, Anna; Bjørgum, Øyvind; Hansen, Teis; Kenzhegaliyeva, Assiya; Steen, Markus. (2019) Low- and zero-carbon energy solutions in Norwegian coastal maritime transport: a technological innovation system analysis. Shipping & Environment II. From Regional to Global Perspectives
-
Feature articleAndersen, Allan Dahl; Bjørgum, Øyvind; Espegren, Kari Aamodt; Holden, Erling; Skjølsvold, Tomas Moe; Steen, Markus. (2019) Grøn omstilling handler lige så meget om samfundet som om teknologi.
-
LectureBjørgum, Øyvind. (2019) Offshore vindkraft og norsk leverandørindustri – status og fremtidsutsikter. CenSES Avslutningsseminar
-
Feature articleAndersen, Allan Dahl; Bjørgum, Øyvind; Espegren, Kari Aamodt; Holden, Erling; Skjølsvold, Tomas Moe; Steen, Markus. (2019) Grønt skifte handler like mye om samfunnet som om teknologi.
2018
-
Conference lectureBergek, Anna; Bjørgum, Øyvind; Hansen, Teis; Hanson, Jens; Steen, Markus. (2018) Towards a sustainability transition in the maritime shipping sector: the role of market segment characteristics. International Sustainability Transitions Conference 2018
-
LectureBergek, Anna; Bjørgum, Øyvind; Hansen, Teis; Hanson, Jens; Steen, Markus. (2018) Towards a sustainability transition in the maritime shipping sector: the role of market segment characteristics. FME CenSES Årskonferanse
-
Conference lectureAaboen, Lise; Aabakken, Emilie Ose-Velle; Bjørgum, Øyvind; Thorson, Andrea Holvik. (2018) From crowdfunding pre-sale to mass production: selecting manufacturers for the first product. RENT
-
Interview
-
Interview
2017
-
Lecture
2014
-
Conference lecture
-
LectureBjørgum, Øyvind. (2014) Forretningsutvikling i den pre-kommersielle bølge- og tidevannsindustrien. CenSES Årskonferanse
2013
-
Conference lectureBjørgum, Øyvind. (2013) The funding of new technology firms in an emerging industry; The role of smart capital. NFB Conference 2013
-
Conference lectureBjørgum, Øyvind; Sørheim, Roger. (2013) The funding of new technology firms in an emerging industry; The role of smart capital. 6th Annual Conference for the Academy of Innovation and Entrepreneurship (AIE 2013)
-
Conference lectureBjørgum, Øyvind; Sørheim, Roger. (2013) THE FUNDING OF NEW TECHNOLOGY FIRMS IN AN EMERGING RENEWABLE ENERGY INDUSTRY – THE ROLE OF SMART CAPITAL. RENT - Research in Entrepreneurship and Small Business 2013
-
Conference lectureBjørgum, Øyvind. (2013) New firms in the marine energy industry. Partnering with France, Marine Renewable Energy
2012
-
Lecture