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Språkvelger

Norsk

Øyvind Bjørgum

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Øyvind Bjørgum

Associate Professor
Department of Industrial Economics and Technology Management
Faculty of Economics and Management

oyvind.bjorgum@ntnu.no
+4797014723 Sentralbygg 2, 454, Gløshaugen
About Publications Teaching Outreach

About

Research interests

Øyvind’s research focuses on commercialization and adaption of new technologies, especially within complex settings such as sustainable energy technologies. The research draws from established theories within entrepreneurship, marketing and innovation strategy.

Teaching

Øyvind teaches graduate courses in marketing management, and supervises master students within marketing, innovation and strategy connected to commercialization or adaption of new technologies. He also teaches within technology management, innovation and international marketing in executive educational programs.

Responsibilities

  • Director of the executive program Master of Technology Management (MTM)

 

Publications

  • Chronological
  • By category
  • All publications registered in NVA

2025

  • Gode, Pankaj Ravindra; Aspelund, Arild; Bjørgum, Øyvind. (2025) Does Being Renewable mean Sustainable? The Case of Circular Economy Adoption in the Offshore Wind Industry. Norges teknisk-naturvitenskapelige universitet
    Doctoral thesis
  • Gode, Pankaj Ravindra; Bjørgum, Øyvind. (2025) Investigating pathways to improve the circular economy adoption for near-end-of-life offshore wind farms. Journal of Environmental Management (JEM)
    Academic article

2024

  • Hermundsdottir, Fanny; Bjørgum, Øyvind; Eide, Ann Elida. (2024) Transition from fossil fuels to renewable energy: Identifying the necessary dynamic capabilities for a transition among Norwegian oil and gas companies. Business Strategy and the Environment (BSE)
    Academic article
  • Siefkes, Meike Isabelle; Hamer, Anton Lohne; Haaland, Gustav; Bjørgum, Øyvind. (2024) Profit first, environmental impact second? Investigating hybrid institutional logics in venture capital investment approaches. Business Strategy and the Environment (BSE)
    Academic article

2023

  • Siefkes, Meike Isabelle; Bjørgum, Øyvind; Sørheim, Roger. (2023) Business angels investing in green ventures: how do they add value to their start-ups?. Venture Capital : an International Journal of Entrepreneurial Finance
    Academic article

2022

  • Eide, Ann Elida; Bjørgum, Øyvind; Sæther, Erik Andreas. (2022) Bærekraft i norske farvann: Hvem driver det grønne skiftet til havs, og hva kan gjøres for å akselerere det?. Økonomisk fiskeriforskning: Ledelse, marked, økonomi
    Academic article
  • Mäkitie, Tuukka Rainer Reinhold; Steen, Markus; Sæther, Erik Andreas; Bjørgum, Øyvind; Poulsen, René Taudal. (2022) Norwegian ship-owners' adoption of alternative fuels. Energy Policy
    Academic article

2021

  • Mølnvik, Mona J.; Tande, John Olav Giæver; Tomasgard, Asgeir; Torsæter, Malin; Gardarsdottir, Stefania Osk; Korpås, Magnus; Skjølsvold, Tomas Moe; Heidenreich, Sara; Korsnes, Marius; Tangen, Grethe. (2021) Nordsjøen som plattform for grønn omstilling. Norges teknisk-naturvitenskapelige universitet
    Research report
  • Sæther, Erik Andreas; Eide, Ann Elida; Bjørgum, Øyvind. (2021) Sustainability among Norwegian maritime firms: Green strategy and innovation as mediators of long‐term orientation and emission reduction. Business Strategy and the Environment (BSE)
    Academic article
  • Andersen, Allan Dahl; Bjørgum, Øyvind; Coenen, Lars Martel Antoine; Dale, Ragnhild Freng; Geels, Frank W.; Gonzalez, Jakoba Sraml; Hanson, Jens; Korsnes, Marius; Linnerud, Kristin; Mäkitie, Tuukka. (2021) Increasing the speed, scope, and level of decarbonization for meeting the Net-zero 2050 challenge. Implications for sustainability transitions research. FME NTRANS
    Research report
  • Bergek, Anna; Bjørgum, Øyvind; Hansen, Teis; Hanson, Jens; Steen, Markus. (2021) Sustainability transitions in coastal shipping: The role of regime segmentation. Transportation Research Interdisciplinary Perspectives (TRIP)
    Academic article
  • Bjørgum, Øyvind; Dimmen, Eli Åstedotter; Lang, Joanna Erica Wikheim; Tangvik, Dag Erik. (2021) Kunstig intelligens i norske organisasjoner: En empirisk studie med implikasjoner for fremtidens ledelse.
    Academic chapter
  • Mäkitie, Tuukka; Steen, Markus; Sæther, Erik Andreas; Bjørgum, Øyvind; Poulsen, René T.. (2021) Norwegian ship-owners' adoption of green fuels. FME NTRANS
    Research report
  • Aspelund, Arild; Bjørgum, Øyvind; Sæther, Erik Andreas. (2021) Entering a Brave New World: Market Entry Assessments Into a Born Global Industry.
    Academic chapter

2020

  • Bach, Hanna; Bergek, Anna; Bjørgum, Øyvind; Hansen, Teis; Kenzhegaliyeva, Assiya; Steen, Markus. (2020) Implementing maritime battery-electric and hydrogen solutions: A technological innovation systems analysis. Transportation Research Part D: Transport and Environment
    Academic article
  • Bjørgum, Øyvind; Aaboen, Lise; Fredriksson, Anna. (2020) Low Power, High Ambitions: New Ventures Developing Their First Supply Chains. Journal of Purchasing and Supply Management
    Academic article

2019

  • Steen, Markus; Bach, Hanna; Bjørgum, Øyvind; Hansen, Teis; Kenzhegaliyeva, Assiya. (2019) Greening the fleet: A technological innovation system (TIS) analysis of hydrogen, battery electric, liquefied biogas, and biodiesel in the maritime sector. SINTEF Digital
    Research report
  • Hanson, Jens; Normann, Håkon Endresen; Aspelund, Arild; Steen, Markus; Afewerki, Samson; Bjørgum, Øyvind; Sæther, Erik Andreas; Kenzhegaliyeva, Assiya; Dawley, Stuart; MacKinnon, Danny. (2019) Conditions for growth in the Norwegian offshore wind industry. International market developments, Norwegian firm characteristics and strategies, and policies for industry development. Centre for sustainable energy studies (CenSES)
    Research report
  • Steen, Markus; Weaver, Tyson; Bjørgum, Øyvind; Hansen, Gard Hopsdal; Hanson, Jens; Skjølsvold, Tomas Moe. (2019) Nurturing new technologies. FME CenSES
    Research report

2017

  • Bjørgum, Øyvind; Netland, Torbjørn H.. (2017) Configuration of supply chains in emerging industries: a multiple-case study in the wave-and-tidal energy industry. International Journal of Manufacturing Technology and Management (IJMTM)
    Academic article

2016

  • Bjørgum, Øyvind; Moen, Øystein; Madsen, Tage Koed. (2016) New firms developing novel technology in a complex emerging industry: The road towards commercialization of renewable marine energy technologies. Norges teknisk-naturvitenskapelige universitet
    Doctoral thesis
  • Bjørgum, Øyvind. (2016) MNCs entering an emerging industry: The choice of governance mode under high uncertainty. Cogent Business & Management
    Academic article

2014

  • Størksen, Benedicte Hjelle; Jacobsen, Tina Slåttedal; Roalsø, Helene; Sørheim, Roger; Bjørgum, Øyvind. (2014) Multinational corporations investing in the marine energy industry. Norges teknisk-naturvitenskapelige universitet
    Master thesis
  • Bjørgum, Øyvind; Sørheim, Roger. (2014) The funding of new technology firms in a pre-commercial industry – the role of smart capital. Technology Analysis & Strategic Management
    Academic article

2013

  • Bjørgum, Øyvind; Moen, Øystein; Madsen, Tage Koed. (2013) New ventures in an emerging industry: access to and use of international resources. International Journal of Entrepreneurship and Small Business (IJESB)
    Academic article
  • Bjørgum, Øyvind; Ristola, Niko. (2013) Ownership Structures of International New Ventures in the Marine Energy Industry. Aalto University
    Master thesis

Journal publications

  • Gode, Pankaj Ravindra; Bjørgum, Øyvind. (2025) Investigating pathways to improve the circular economy adoption for near-end-of-life offshore wind farms. Journal of Environmental Management (JEM)
    Academic article
  • Sæther, Erik Andreas; Eide, Ann Elida; Bjørgum, Øyvind. (2021) Sustainability among Norwegian maritime firms: Green strategy and innovation as mediators of long‐term orientation and emission reduction. Business Strategy and the Environment (BSE)
    Academic article
  • Eide, Ann Elida; Bjørgum, Øyvind; Sæther, Erik Andreas. (2022) Bærekraft i norske farvann: Hvem driver det grønne skiftet til havs, og hva kan gjøres for å akselerere det?. Økonomisk fiskeriforskning: Ledelse, marked, økonomi
    Academic article
  • Bjørgum, Øyvind; Moen, Øystein; Madsen, Tage Koed. (2013) New ventures in an emerging industry: access to and use of international resources. International Journal of Entrepreneurship and Small Business (IJESB)
    Academic article
  • Bergek, Anna; Bjørgum, Øyvind; Hansen, Teis; Hanson, Jens; Steen, Markus. (2021) Sustainability transitions in coastal shipping: The role of regime segmentation. Transportation Research Interdisciplinary Perspectives (TRIP)
    Academic article
  • Bach, Hanna; Bergek, Anna; Bjørgum, Øyvind; Hansen, Teis; Kenzhegaliyeva, Assiya; Steen, Markus. (2020) Implementing maritime battery-electric and hydrogen solutions: A technological innovation systems analysis. Transportation Research Part D: Transport and Environment
    Academic article
  • Hermundsdottir, Fanny; Bjørgum, Øyvind; Eide, Ann Elida. (2024) Transition from fossil fuels to renewable energy: Identifying the necessary dynamic capabilities for a transition among Norwegian oil and gas companies. Business Strategy and the Environment (BSE)
    Academic article
  • Bjørgum, Øyvind; Aaboen, Lise; Fredriksson, Anna. (2020) Low Power, High Ambitions: New Ventures Developing Their First Supply Chains. Journal of Purchasing and Supply Management
    Academic article
  • Bjørgum, Øyvind; Netland, Torbjørn H.. (2017) Configuration of supply chains in emerging industries: a multiple-case study in the wave-and-tidal energy industry. International Journal of Manufacturing Technology and Management (IJMTM)
    Academic article
  • Mäkitie, Tuukka Rainer Reinhold; Steen, Markus; Sæther, Erik Andreas; Bjørgum, Øyvind; Poulsen, René Taudal. (2022) Norwegian ship-owners' adoption of alternative fuels. Energy Policy
    Academic article
  • Siefkes, Meike Isabelle; Bjørgum, Øyvind; Sørheim, Roger. (2023) Business angels investing in green ventures: how do they add value to their start-ups?. Venture Capital : an International Journal of Entrepreneurial Finance
    Academic article
  • Siefkes, Meike Isabelle; Hamer, Anton Lohne; Haaland, Gustav; Bjørgum, Øyvind. (2024) Profit first, environmental impact second? Investigating hybrid institutional logics in venture capital investment approaches. Business Strategy and the Environment (BSE)
    Academic article
  • Bjørgum, Øyvind; Sørheim, Roger. (2014) The funding of new technology firms in a pre-commercial industry – the role of smart capital. Technology Analysis & Strategic Management
    Academic article
  • Bjørgum, Øyvind. (2016) MNCs entering an emerging industry: The choice of governance mode under high uncertainty. Cogent Business & Management
    Academic article

Part of book/report

  • Bjørgum, Øyvind; Dimmen, Eli Åstedotter; Lang, Joanna Erica Wikheim; Tangvik, Dag Erik. (2021) Kunstig intelligens i norske organisasjoner: En empirisk studie med implikasjoner for fremtidens ledelse.
    Academic chapter
  • Aspelund, Arild; Bjørgum, Øyvind; Sæther, Erik Andreas. (2021) Entering a Brave New World: Market Entry Assessments Into a Born Global Industry.
    Academic chapter

Report

  • Mølnvik, Mona J.; Tande, John Olav Giæver; Tomasgard, Asgeir; Torsæter, Malin; Gardarsdottir, Stefania Osk; Korpås, Magnus; Skjølsvold, Tomas Moe; Heidenreich, Sara; Korsnes, Marius; Tangen, Grethe. (2021) Nordsjøen som plattform for grønn omstilling. Norges teknisk-naturvitenskapelige universitet
    Research report
  • Andersen, Allan Dahl; Bjørgum, Øyvind; Coenen, Lars Martel Antoine; Dale, Ragnhild Freng; Geels, Frank W.; Gonzalez, Jakoba Sraml; Hanson, Jens; Korsnes, Marius; Linnerud, Kristin; Mäkitie, Tuukka. (2021) Increasing the speed, scope, and level of decarbonization for meeting the Net-zero 2050 challenge. Implications for sustainability transitions research. FME NTRANS
    Research report
  • Steen, Markus; Bach, Hanna; Bjørgum, Øyvind; Hansen, Teis; Kenzhegaliyeva, Assiya. (2019) Greening the fleet: A technological innovation system (TIS) analysis of hydrogen, battery electric, liquefied biogas, and biodiesel in the maritime sector. SINTEF Digital
    Research report
  • Mäkitie, Tuukka; Steen, Markus; Sæther, Erik Andreas; Bjørgum, Øyvind; Poulsen, René T.. (2021) Norwegian ship-owners' adoption of green fuels. FME NTRANS
    Research report
  • Hanson, Jens; Normann, Håkon Endresen; Aspelund, Arild; Steen, Markus; Afewerki, Samson; Bjørgum, Øyvind; Sæther, Erik Andreas; Kenzhegaliyeva, Assiya; Dawley, Stuart; MacKinnon, Danny. (2019) Conditions for growth in the Norwegian offshore wind industry. International market developments, Norwegian firm characteristics and strategies, and policies for industry development. Centre for sustainable energy studies (CenSES)
    Research report
  • Steen, Markus; Weaver, Tyson; Bjørgum, Øyvind; Hansen, Gard Hopsdal; Hanson, Jens; Skjølsvold, Tomas Moe. (2019) Nurturing new technologies. FME CenSES
    Research report

Student thesis or dissertation

  • Gode, Pankaj Ravindra; Aspelund, Arild; Bjørgum, Øyvind. (2025) Does Being Renewable mean Sustainable? The Case of Circular Economy Adoption in the Offshore Wind Industry. Norges teknisk-naturvitenskapelige universitet
    Doctoral thesis
  • Bjørgum, Øyvind; Ristola, Niko. (2013) Ownership Structures of International New Ventures in the Marine Energy Industry. Aalto University
    Master thesis
  • Bjørgum, Øyvind; Moen, Øystein; Madsen, Tage Koed. (2016) New firms developing novel technology in a complex emerging industry: The road towards commercialization of renewable marine energy technologies. Norges teknisk-naturvitenskapelige universitet
    Doctoral thesis
  • Størksen, Benedicte Hjelle; Jacobsen, Tina Slåttedal; Roalsø, Helene; Sørheim, Roger; Bjørgum, Øyvind. (2014) Multinational corporations investing in the marine energy industry. Norges teknisk-naturvitenskapelige universitet
    Master thesis

Teaching

Courses

  • TIØ4912 - Strategy, Innovation and International Business Development, Master's Thesis
  • MTS-MO1 - MTM Master's Thesis
  • IØ6016 - International Business Development
  • MTS6516 - Change, Innovation and Globalization
  • TIØ4165 - Marketing Management for Technology Firms
  • MTS6520 - Technology Management Project
  • TIØ4265 - Strategic Management
  • TIØ4235 - Industrial Marketing and International Business
  • MTS6510 - Strategy, Organisational- and Leadership Theory, Financial Analysis and Management Accounting
  • IØ6901 - Organization and Leadership, Master's Thesis

Outreach

2026

  • Feature article
    Normannsen, Sølvi Waterloo; Gode, Pankaj Ravindra; Bjørgum, Øyvind. (2026) Når gamle havvindparker avvikles, oppstår tusenvis av tonn nytt avfall.

2024

  • Lecture
    Siefkes, Meike Isabelle; Hamer, Anton Lohne; Haaland, Gustav; Bjørgum, Øyvind. (2024) Radical change or incremental progress? Investigating the alignment of venture capital investment approaches with the cleantech value proposition. ACERE conference

2021

  • Lecture
    Steen, Markus; Hansen, Teis; Bergek, Anna; Mäkitie, Tuukka; Sæther, Erik Andreas; Bjørgum, Øyvind; Græslie, Lisa S.. (2021) GREENFLEET final webinar. GREENFLEET final webinar

2019

  • Lecture
    Bjørgum, Øyvind. (2019) Energiomstilling - utfordring og muligheter. MTM Graduation 2019
  • Feature article
    Steen, Markus; Bach, Hanna; Bjørgum, Øyvind; Hansen, Teis; Kenzhegaliyeva, Assiya. (2019) Grønne drivstoff - hva er kunnskapsstatus.
  • Conference lecture
    Bach, Hanna; Bergek, Anna; Bjørgum, Øyvind; Hansen, Teis; Kenzhegaliyeva, Assiya; Steen, Markus. (2019) Low- and zero-carbon energy solutions in Norwegian coastal maritime transport: a technological innovation system analysis. Shipping & Environment II. From Regional to Global Perspectives
  • Feature article
    Andersen, Allan Dahl; Bjørgum, Øyvind; Espegren, Kari Aamodt; Holden, Erling; Skjølsvold, Tomas Moe; Steen, Markus. (2019) Grøn omstilling handler lige så meget om samfundet som om teknologi.
  • Lecture
    Bjørgum, Øyvind. (2019) Offshore vindkraft og norsk leverandørindustri – status og fremtidsutsikter. CenSES Avslutningsseminar
  • Feature article
    Andersen, Allan Dahl; Bjørgum, Øyvind; Espegren, Kari Aamodt; Holden, Erling; Skjølsvold, Tomas Moe; Steen, Markus. (2019) Grønt skifte handler like mye om samfunnet som om teknologi.

2018

  • Conference lecture
    Bergek, Anna; Bjørgum, Øyvind; Hansen, Teis; Hanson, Jens; Steen, Markus. (2018) Towards a sustainability transition in the maritime shipping sector: the role of market segment characteristics. International Sustainability Transitions Conference 2018
  • Lecture
    Bergek, Anna; Bjørgum, Øyvind; Hansen, Teis; Hanson, Jens; Steen, Markus. (2018) Towards a sustainability transition in the maritime shipping sector: the role of market segment characteristics. FME CenSES Årskonferanse
  • Conference lecture
    Aaboen, Lise; Aabakken, Emilie Ose-Velle; Bjørgum, Øyvind; Thorson, Andrea Holvik. (2018) From crowdfunding pre-sale to mass production: selecting manufacturers for the first product. RENT
  • Interview
    Sørheim, Roger; Bjørgum, Øyvind. (2018) Radikal teknologi.
  • Interview
    Sørheim, Roger; Bjørgum, Øyvind. (2018) Radical technology.

2017

  • Lecture
    Bjørgum, Øyvind. (2017) Greening the fleet - Foreløpige funn. FME CenSES Årskonferanse

2014

  • Conference lecture
    Bjørgum, Øyvind. (2014) Commercialization of the marine energy industry. TU Berlin - NTNU workshop
  • Lecture
    Bjørgum, Øyvind. (2014) Forretningsutvikling i den pre-kommersielle bølge- og tidevannsindustrien. CenSES Årskonferanse

2013

  • Conference lecture
    Bjørgum, Øyvind. (2013) The funding of new technology firms in an emerging industry; The role of smart capital. NFB Conference 2013
  • Conference lecture
    Bjørgum, Øyvind; Sørheim, Roger. (2013) The funding of new technology firms in an emerging industry; The role of smart capital. 6th Annual Conference for the Academy of Innovation and Entrepreneurship (AIE 2013)
  • Conference lecture
    Bjørgum, Øyvind; Sørheim, Roger. (2013) THE FUNDING OF NEW TECHNOLOGY FIRMS IN AN EMERGING RENEWABLE ENERGY INDUSTRY – THE ROLE OF SMART CAPITAL. RENT - Research in Entrepreneurship and Small Business 2013
  • Conference lecture
    Bjørgum, Øyvind. (2013) New firms in the marine energy industry. Partnering with France, Marine Renewable Energy

2012

  • Lecture
    Bjørgum, Øyvind. (2012) Status på bølge- og tidevannsindustrien. CenSES Brukersamling

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