Weihua Huang
About
Weihua Huang is a PhD candidate at NTNU School of International Business. His research explores influences of culture differences and international marketing strategy, specifically into the mechanism of different culture dimensions and international marketing (de)centralization. The research investigates various parts of multinational companies, both internal parties as subsidiaries or direct investments as studios, selling offices; and external B2B partners as retailers. It tends to explore how multiple respects of national culture, for example according to Hofstede's and Schwartz's culture dimensions, have various influences. By comparing the conceptions and expectations of internal and external parties, the research contributes to help multinational companies' headquarter with balance in decision making and interorganizational relationships. He is particularly interested in examining, modelizing, testing and comparing so through practical marketing cases in multinational companies both within the organizaiton and with their global B2B partners.
He holds a Bachelor's degree in Business Administration from International School of Business and Finance, Sun Yat-sen Universtiy; and a Master's degree in International Business and Marketing from NTNU School of International Business, Norwegian University of Science and Technology.
Supervisors: Richard Glavee-Geo, Mark Vincent Pasquine, Ghulam Mustafa
Research
Economics and Management, field of study Business Administration
Outreach
2025
-
Academic lectureHuang, Weihua; Borchers, Finja; Ulvestad, Silje; Solli-Sæther, Hans; Vatne, Marcus Nikolay. (2025) The Physical Relocation of Tacit Knowledge - A Case Study of a Moving Megaproject in the Shipbuilding Industry. European International Business Academy , Athens 11.12.2025 - 14.12.2025