Under this research area we are researching how health promotion science and thinking, and salutogenesis thinking can be applied to gain healthy lives for those who suffer from illness or disease. If you want to go somewhere you should aim at the goal you want to reach- healthiness and well-being, not at the one you want to avoid - disease.

The area covers a great number of research projects. Some of them aiming on revealing which qualities of life and well-being characteristics are considered  important for cancer patients, in obstructive lung diseases, cardiac patients, patients with head, neck and shoulder pain, among people at the very end of life in nursing homes, – to gain a healthier life and how can this knowledge be applied in broader interventions.

The research goals are the same as in the other areas, how can we better promote health instead on focusing on risks for disease. The research area fully recognises the need for good and effective reparative medicine and good disease care, but points to that the desirable goal are in an opposite direction – and that there is no possibility to research that goal if one focuses on the negative side.

It has also through the last years become increasingly evident to politicians world-wide that there is no way possible to cover all needs for cure – and that have urged politicians to start thinking health promotion and positive health research as means to avoid further rises in disease cure budgets – both in healthy and in diseased.