Course content

The bachelor thesis is an investigation of a topic from the students' individual specialization. The bachelor thesis should be either an applied or theoretical paper within the academic field of business; e.g. market research, or other work relevant to a company, an export organization / industrial organization or research/educational institution. Suggested topics must be submitted for approval by the supervisor by the set deadline.

Learning outcome

Students should;

• be able to work independently with new academic knowledge based on academic content from previous undergraduate courses
• be able to find and explore new and relevant academic content within the field of international marketing and/or related subject areas
• be able to give an academic presentation based on the findings from their independent research.

Learning methods and activities

Teaching methods: Group supervision and seminars.

The bachelor thesis is to be written in groups of two to three students.

Recommended previous knowledge

Students must be degree candidates in Business Administration or equivalent, in addition to 5th semester's marketing courses, 120 credits.

Required previous knowledge

None