course-details-portlet

AM303006

Consumer behaviour

Lessons are not given in the academic year 2025/2026

Credits 7.5
Level Third-year courses, level III
Language of instruction English
Location Ålesund

About

About the course

Course content

Introduction to the basic concepts and models related to consumer behaviour (motives and needs, perception, learning, recognition of problems, decision behaviour, etc.) Attitudes - attitudes and actions - attitude studies Social influence on attitude (culture, group dynamics, reference groups, family influence on attitude) Decision behaviour in organisations Practical implications: Utilisations (e.g. research in product development processes, profile and attitude studies, analyses of competitors, market segmentation, quality, customer satisfaction and loyalty)

Learning outcome

Provide basic knowledge about central concepts within consumer behaviour and economic psychology in marketing. Use the models and approaches in developing consumer marketing strategy in an organization. Relate the consumer behaviour to other fields covered within the bachelor study program. Relate consumer behaviour to central business functions such as purchasing, production, distribution, sales and marketing.

Learning methods and activities

Teaching methods: All lectures are given in English. Group work. Further information is provided at the beginning of the semester.

Compulsory assignments

  • Mandatory assignment

Further on evaluation

4 hours individual written exam. Mandatory assignment.

Required previous knowledge

None

Course materials

Details will be provided at the start of the semester.

Credit reductions

Course code Reduction From
AM303718 4 sp Autumn 2018
This course has academic overlap with the course in the table above. If you take overlapping courses, you will receive a credit reduction in the course where you have the lowest grade. If the grades are the same, the reduction will be applied to the course completed most recently.

Subject areas

  • Economics and Administration

Contact information

Department with academic responsibility

NTNU School of International Business

Examination

Examination