Course - Consumer behaviour - AM303006
Consumer behaviour
Lessons are not given in the academic year 2025/2026
About
About the course
Course content
Introduction to the basic concepts and models related to consumer behaviour (motives and needs, perception, learning, recognition of problems, decision behaviour, etc.) Attitudes - attitudes and actions - attitude studies Social influence on attitude (culture, group dynamics, reference groups, family influence on attitude) Decision behaviour in organisations Practical implications: Utilisations (e.g. research in product development processes, profile and attitude studies, analyses of competitors, market segmentation, quality, customer satisfaction and loyalty)
Learning outcome
Provide basic knowledge about central concepts within consumer behaviour and economic psychology in marketing. Use the models and approaches in developing consumer marketing strategy in an organization. Relate the consumer behaviour to other fields covered within the bachelor study program. Relate consumer behaviour to central business functions such as purchasing, production, distribution, sales and marketing.
Learning methods and activities
Teaching methods: All lectures are given in English. Group work. Further information is provided at the beginning of the semester.
Compulsory assignments
- Mandatory assignment
Further on evaluation
4 hours individual written exam. Mandatory assignment.
Recommended previous knowledge
As required for admission to Norwegian higher education
Required previous knowledge
None
Course materials
Details will be provided at the start of the semester.
Credit reductions
Course code | Reduction | From |
---|---|---|
AM303718 | 4 sp | Autumn 2018 |
Subject areas
- Economics and Administration