course-details-portlet

AM304016 - International marketing

About

Examination arrangement

Examination arrangement: Written examination
Grade: Letters

Evaluation form Weighting Duration Examination aids Grade deviation
Written examination 100/100 4 hours

Course content

- The company`s international working conditions and strategic development:
- Globalization
- Strategy development - internationalization process
- Company decision-making in international marketing
- The international market selection process
- Market entry strategy
- Product decisions
- Pricing decisions
- Distribution decisions
- Communication decisions

Learning outcome

Knowledge:
- Understand the terminology of International Marketing
- Have a broad overview of concepts, theories and research streams in international marketing
- Appreciation of the role of marketing on the international/global market

Skills:
- have the ability to carry out a simple critical analysis of a company's international marketing activities
- have the ability to create a plan for international marketing actvities
- have the ability to develop an international/global marketing plan/strategy for a company

Competence:
- have a general knowledge of the most central topics in international marketing

Learning methods and activities

Teaching Methods:

Lectures, case presentations and exercises

Mandatory Assignments:

One group assignment is given at the start of the term and carried out by max. 3 students in each group. Oral presentations of the written assignment is also part of the mandatory assignment in which all group members are required to participate. Written and oral assignments must achieve a pass in order for student to sit the written exam.

Passed mandatory exercises are valid for later continuation exams.

Compulsory assignments

  • Obligatorisk arbeidskrav

Further on evaluation

4 hour written individual exam

Resit exam:
Students taking the resit exam are not required to submit new mandatory assignment provided they have previously achieved a pass.

Specific conditions

Exam registration requires that class registration is approved in the same semester. Compulsory activities from previous semester may be approved by the department.

Required previous knowledge

None

Course materials

Mandatory:

Svend Hollensen: Global Marketing, 7/E, Pearson (2016), ISBN: 978-1-292-10011-1

More on the course

No

Facts

Version: 1
Credits:  7.5 SP
Study level: Third-year courses, level III

Coursework

Term no.: 1
Teaching semester:  AUTUMN 2019

Language of instruction: English

Location: Ålesund

Subject area(s)
  • Economics and Administration
Contact information
Course coordinator: Lecturer(s):

Department with academic responsibility
Department of International Business

Phone:

Examination

Examination arrangement: Written examination

Term Status code Evaluation form Weighting Examination aids Date Time Digital exam Room *
Autumn ORD Written examination 100/100 2019-11-27 09:00 INSPERA
Room Building Number of candidates
C220 Hovedbygget 0
Spring UTS Written examination 100/100 2020-05-04 09:00 INSPERA
Room Building Number of candidates
  • * The location (room) for a written examination is published 3 days before examination date.
If more than one room is listed, you will find your room at Studentweb.
Examination

For more information regarding registration for examination and examination procedures, see "Innsida - Exams"

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