AM304016 - International marketing


Examination arrangement

Examination arrangement: Home examination
Grade: Letters

Evaluation form Weighting Duration Examination aids Grade deviation
Home examination 100/100 4 hours A

Course content

- The company`s international working conditions and strategic development:
- Globalization
- Strategy development - internationalization process
- Company decision-making in international marketing
- The international market selection process
- Market entry strategy
- Product decisions
- Pricing decisions
- Distribution decisions
- Communication decisions

Learning outcome

- Understand the terminology of International Marketing
- Have a broad overview of concepts, theories and research streams in international marketing
- Appreciation of the role of marketing on the international/global market

- have the ability to carry out a simple critical analysis of a company's international marketing activities
- have the ability to create a plan for international marketing actvities
- have the ability to develop an international/global marketing plan/strategy for a company

- have a general knowledge of the most central topics in international marketing

Learning methods and activities

Teaching Methods:

Lectures, case presentations and exercises

Mandatory Assignments:

One group assignment is given at the start of the term and carried out by max. 3 students in each group. Oral presentations of the written assignment is also part of the mandatory assignment in which all group members are required to participate. Written and oral assignments must achieve a pass in order for student to sit the written exam.

Passed mandatory exercises are valid for later continuation exams.

Compulsory assignments

  • Mandatory assignment

Further on evaluation

4 hour written individual exam

Resit exam:
Students taking the resit exam are not required to submit new mandatory assignment provided they have previously achieved a pass.

Specific conditions

Exam registration requires that class registration is approved in the same semester. Compulsory activities from previous semester may be approved by the department.

Required previous knowledge


Course materials


Svend Hollensen: Global Marketing, 7/E, Pearson (2016), ISBN: 978-1-292-10011-1

More on the course



Version: 1
Credits:  7.5 SP
Study level: Third-year courses, level III


Term no.: 1
Teaching semester:  AUTUMN 2020

Language of instruction: English

Location: Ålesund

Subject area(s)
  • Economics and Administration
Contact information
Course coordinator: Lecturer(s):

Department with academic responsibility
Department of International Business



Examination arrangement: Home examination

Term Status code Evaluation form Weighting Examination aids Date Time Digital exam Room *
Autumn ORD Home examination 100/100 A

Release 2020-12-02

Submission 2020-12-02

Release 09:00

Submission 13:00

Room Building Number of candidates
Spring UTS Home examination 100/100 A INSPERA
Room Building Number of candidates
  • * The location (room) for a written examination is published 3 days before examination date. If more than one room is listed, you will find your room at Studentweb.

For more information regarding registration for examination and examination procedures, see "Innsida - Exams"

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