BMRK5000 - Master Thesis - Major in Marketing


Examination arrangement

Examination arrangement: Master's thesis
Grade: Letter grades

Evaluation Weighting Duration Grade deviation Examination aids
Master's thesis 100/100

Course content

The thesis must satisfy requirements of relevance and is expected to acquire new knowledge that targets specific goals or applications.

Learning outcome


  • Demonstrate significant insight into relevant and updated research literature and theories for the presented research question
  • Demonstrate understanding and proficiency in relevant research methods


  • Know how to formulate research questions
  • Find and use relevant literature
  • Set up and follow an appropriate research design to collect data
  • Analyze and draw conclusions based upon the research process

General Competence:

  • Under supervision know how to plan and implement an independent research project in line with accepted research ethical norms.
  • Through the work on the master thesis develop ability to critically reflect on own and others work, including ability to assess theoretical and practical implications of a variety of research- and project work.

Learning methods and activities

The master thesis is an independent work under supervision. Allotment of supervisor will take place after the project draft is turned in. The master thesis is written individually or with a fellow student (i.e., max 2 students).

Further on evaluation

Submission: End of May. The date is given in studentweb before the registration deadline 1 February. If special causes arise (e.g. illness), students can apply for a deferral until 31 August the same year.

Possibility to apply for exemption from the regulations to write a master's thesis, see information under prerequisites.

Specific conditions

Admission to a programme of study is required:
Economics and Business Administration (ØAMSC)

Required previous knowledge

Exams in compulsory courses, as well as necessary exams in main profile and methodology must be passed by the registration deadline 1 February. Students can apply for exemption from the prerequisites if they lack up to 7.5 credits. The application must be justified.

The course is only available to students who have the right to study on the study programme Master in Business Administration at NTNU Business School.

Course materials

No speicific curriculum.

Credit reductions

Course code Reduction From To
AF500 30.0 SPRING 2014
More on the course



Version: A
Credits:  30.0 SP
Study level: Second degree level


Term no.: 1
Teaching semester:  AUTUMN 2024

Term no.: 3
Teaching semester:  AUTUMN 2024

Term no.: 2
Teaching semester:  SPRING 2025

Term no.: 4
Teaching semester:  SPRING 2025

Language of instruction: Norwegian

Location: Trondheim

Subject area(s)
  • Economics and Administration
Contact information
Course coordinator: Lecturer(s):

Department with academic responsibility
NTNU Business School


Examination arrangement: Master's thesis

Term Status code Evaluation Weighting Examination aids Date Time Examination system Room *
Spring ORD Master's thesis 100/100 INSPERA
Room Building Number of candidates
  • * The location (room) for a written examination is published 3 days before examination date. If more than one room is listed, you will find your room at Studentweb.

For more information regarding registration for examination and examination procedures, see "Innsida - Exams"

More on examinations at NTNU