Course content

The course is divided in 3 sections. 1. Identify opportunities 2. Analyze opportunities and take action 3. Communicate identified opportunities

Learning outcome

Knowledge - What is entrepreneurship and how can entrepreneurship create new value. - Why entrepreneurship is important with high uncertainty. - How to utilize and acquire resources. - How to discover, analyze and develop new opportunities. - Importance of customer contact in an early development phase. - How to develop a business model. - How to communicate a business idea, both written and orally. - How to give feedback on others business ideas. Skills - Evaluate and analyze a products market potential. - Evaluate and analyze business models. - Outline the path from problem-idea-solution - Communicate business ideas written and orally General competence - Strong knowledge related to digital and analog communication of business ideas. - Advanced insight related to tackling uncertainty and change. - In-depth knowledge related to creative processes and critical thinking.

Learning methods and activities

Pedagogy: This course will be based on SFU Engage´s pedagogical framework: Act – Engage by doing Interact – Engage with others, partners or stakeholders Challenge – Engage with real world problems Embrace – Engage with and handle uncertainty Reflect – Engage with internalising knowledge

Compulsory assignments

• Compulsory exercises

Specific conditions

Recommended previous knowledge

None

Required previous knowledge

None

Course materials

Will be handed out at the start of the course