course-details-portlet

MRK1001

Marketing - Basic Course

Credits 7.5
Level Foundation courses, level I
Course start Autumn 2025
Duration 1 semester
Language of instruction Norwegian
Location Trondheim
Examination arrangement School exam

About

About the course

Course content

The course aims to provide students with key basic skills through a broad presentation of the marketing discipline, develop students understanding of the topics presented and to develop students ability to apply knowledge in realistic marketing situations. There will also be an emphasis on developing a market-oriented attitude among students. The realization of these objectives means that students at the end of the course should be able to reproduce and explain the theory and solve practical marketing problems.

Topics:

The course is based on a planning perspective and the goal is to show how to proceed in planing an organization's marketing activities and develop a strategic marketing plan for a company:

  • Internal and external analyzes - from information to action
  • Development of corporate targets; vision, mission, core values and management objectives
  • Market-oriented leadership
  • Segmentation, positioning and differentiation of the product throughout the product lifecycle
  • Purchase behaviour, customer satisfaction and values (B2C and B2B)
  • Product strategy
  • Distribution strategy - the way to the consumer
  • Pricing strategy
  • Sales, communication and digital-marketing strategy
  • Relationship strategy
  • Financial implications of marketing decisions
  • Corporate social responsibility, ethical and issues of sustainability
  • Service marketing and quality
  • New market offerings
  • Marketing of "high technology products"

Learning outcome

Knowledge:

Students will acquire the knowledge necessary to understand a marketing plan using the following criteria:

  • Understand marketing's history, traditions, characteristics and place in society.
  • Understand what marketing and market orientation entails.
  • Understand key issues and methods in marketing.
  • Understand the principles for analyzing markets.
  • Understand the principles behind the development of a marketing strategy with special focus on distribution-, price, communication, product and brand strategy.
  • Understand what affects marketing efficiency and profitability.

Skills:

The student can master the relevant professional tools, techniques and forms of expression and should be comfortable with interpreting the contents of a marketing plan that addresses the market challenges businesses face. Included in this is to recommend measures that will allow the business to meet it's market objectives.

General competence:

The core of the marketing profession is the marketing plan. Markets are constantly changing and require continuous analysis of the market situation in order to develop an effective marketing strategy. Students can also convey key subject matter, such as theories, issues and solutions both in writing and orally.

Learning methods and activities

Lectures, discussion and cases. Mandatory written submission of a case (group submission).

Compulsory assignments

  • Mandatory assignments

Further on evaluation

Mandatory: submission of case (group submission). The compulsory assignment must be passed in order to take the exam. Group size is 3-6 students. Group organization is organized. The case is a previous exam paper, and is of the same type that one can expect to receive for the exam.

Registration for exam requires that you first register in Studentweb the same semester. Mandatory activity from a previous semester can be approved by the department.

In the case of a re-sit exam and the last exam after the course has been discontinued, the form of assessment may be changed to an oral exam.

Course materials

Required:

Runar Framnes, Håvard Huse, Arve Pettersen & Hans Mathias Thjømøe (2021), Markedsføringsledelse, Universitetsforlaget, 10. utgave

Credit reductions

Course code Reduction From
MA110 6 sp Spring 2005
MA110 6 sp Spring 2005
MRK8001 7.5 sp Spring 2007
SMF1196 7.5 sp Autumn 2019
SMF1196F 7.5 sp Autumn 2019
AM101108 7.5 sp Autumn 2019
This course has academic overlap with the courses in the table above. If you take overlapping courses, you will receive a credit reduction in the course where you have the lowest grade. If the grades are the same, the reduction will be applied to the course completed most recently.

Subject areas

  • Economics and Administration

Contact information

Course coordinator

Department with academic responsibility

NTNU Business School

Examination

Examination

Examination arrangement: School exam
Grade: Letter grades

Ordinary examination - Autumn 2025

School exam
Weighting 100/100 Examination aids Code A Date 2025-12-19 Time 09:00 Duration 4 hours Exam system Inspera Assessment
Place and room for school exam

The specified room can be changed and the final location will be ready no later than 3 days before the exam. You can find your room location on Studentweb.

Sluppenvegen 14
Room SL311 orange sone
25 candidates
Room SL310 turkis sone
39 candidates
Room SL311 brun sone
48 candidates
Room SL430
10 candidates
Room SL110 lilla sone
40 candidates
Room SL111 orange sone
36 candidates
Room SL110 turkis sone
3 candidates
Room SL210
51 candidates
Room SL415
53 candidates

Re-sit examination - Summer 2026

School exam
Weighting 100/100 Examination aids Code A Duration 4 hours Exam system Inspera Assessment Place and room Not specified yet.