course-details-portlet

MRK2015

Managing Business Relationships

Choose study year
Credits 7.5
Level Intermediate course, level II
Course start Autumn 2022
Duration 1 semester
Language of instruction English
Location Trondheim
Examination arrangement Assignment and Written examination

About

About the course

Course content

  • Understanding business markets
  • Development of relationships
  • The role and importance of the purchasing and supply function in business
  • Supplier relationships and strategies
  • Management of customer portfolios and supplier portfolios
  • Relationships and customers
  • Management of business networks
  • Strategy in relationships and networks
  • The impact of business relationships and networks for sustainable development

Learning outcome

Knowledge: Students should be able to understand

  • the nature of the complex network in which business companies operate
  • the substance of business relationships and networks
  • business relationships with customers and suppliers
  • how business relationships are developed
  • the role of relationships in the process of technological development

Skills: Students will develop their skills in

  • Analyzing what it means for a company to be a part of a network of relationships
  • Examining the abilities, uncertainties and problems of companies and how these affect the behavior of companies in relationships

General competence

  • Having completed the course the students should have created theoretical and practical insight into how companies can manage business relationships and networks.

Learning methods and activities

The course will consist of a combination of lectures, group work, case discussions and student presentations.

Further on evaluation

Students who want to improve their grade in a course based on several assessments, may re-take the individual component assessment. For a new assessment in connection with a failing grade, the Faculty of Economics and Management has supplementary regulations.

Course materials

The syllabus will be published at the beginning of the semester

Credit reductions

Course code Reduction From
MRK2015 7.5 sp Spring 2008
MRK2015 7.5 sp Spring 2008
This course has academic overlap with the courses in the table above. If you take overlapping courses, you will receive a credit reduction in the course where you have the lowest grade. If the grades are the same, the reduction will be applied to the course completed most recently.

Subject areas

  • Economics and Administration

Contact information

Course coordinator

Department with academic responsibility

NTNU Business School

Examination

Examination

Examination arrangement: Assignment and Written examination
Grade: Letter grades

Ordinary examination - Autumn 2022

Written examination
Weighting 60/100 Examination aids Code E Date 2022-12-21 Time 09:00 Duration 3 hours Exam system Inspera Assessment
Place and room for written examination

The specified room can be changed and the final location will be ready no later than 3 days before the exam. You can find your room location on Studentweb.

Sluppenvegen 14
Room SL311 brun sone
66 candidates
Room SL120 blå sone
1 candidate
Assignments and presentation, accomplished in groups.
Weighting 40/100 Date Release 2022-11-16
Submission 2022-11-23 Time Release 08:00
Submission 14:00 Exam system Inspera Assessment

Re-sit examination - Summer 2023

Written examination
Weighting 60/100 Examination aids Code E Duration 3 hours Exam system Inspera Assessment
Place and room
The specified room can be changed and the final location will be ready no later than 3 days before the exam. You can find your room location on Studentweb.

All about examinations at NTNU