course-details-portlet

SMF1195 - Brand Management

About

This course is no longer taught and is only available for examination.

Examination arrangement

Examination arrangement: School exam
Grade: Letter grades

Evaluation Weighting Duration Grade deviation Examination aids
School exam 100/100 4 hours E

Course content

  • Introduction to brand management
  • Effects of brand management for companies and consumers
  • Development of brands
  • Brand evaluation
  • Brand positioning
  • Brand development strategies and cooperation
  • Brand communication
  • Brand management and sustainability
  • Product design as an important part of Brand management
  • Brand Management B2B

Learning outcome

Knowledge:

  • Know of brand management in a historical perspective
  • Good knowledge about main theories for strategic brand development and management
  • Good knowledge of the function of brand management for companies and consumers
  • Know of the relation between brand management and a sustainable business development
  • Understand the important role of product design in brand management
  • Know of recent scientific results in brand management

Skills:

  • Ability to use main theories from strategic brand management in companies
  • Ability to evaluate perspectives and make decisions on brand management according to a sustainable business development
  • Ability to find sources for expanding own knowledge in brand management

General competence:

  • Understand, communicate and discuss main theories on the subject.
  • Discuss and consider dilemmas related to brand management and sustainability

Learning methods and activities

Lectures (on campus or video), group work, exercise, tutoring and compulsory exercise. Lectures can be given in both Norwegian and English.

One compulsory work as group work. Attendance may be required as part of the compulsory work. The compulsory work has to be approved before the student can meet for examination.

Compulsory assignments

  • Approved exercises

Further on evaluation

Re-sit of written exam in August. Approved exercises are valid for re-sit examination.

Course materials

Samuelsen, B.M, Peretz, A. og L.E. Olsen (2019) Merkevareledelse, 2. utgave, Oslo: Cappelen Damm Akademisk If new and updated book is available before the spring semester 2023 starts, the new edition will be the course book. A selection of research articles will be included in the course material.

Credit reductions

Course code Reduction From To
SMF1261 5.0 AUTUMN 2018
SMF1195F 7.5
More on the course

No

Facts

Version: 1
Credits:  7.5 SP
Study level: Foundation courses, level I

Coursework

Language of instruction: Norwegian

Location: Gjøvik

Subject area(s)
  • Economics and Administration
Contact information
Lecturer(s):

Department with academic responsibility
Department of Industrial Economics and Technology Management

Timetable

List view
Calendar view

Examination

Examination arrangement: School exam

Term Status code Evaluation Weighting Examination aids Date Time Examination system Room *
Spring ORD School exam 100/100 E 2024-06-05 09:00 INSPERA
Room Building Number of candidates
M433-Eksamensrom 4.etg Mustad, Inngang A 1
  • * The location (room) for a written examination is published 3 days before examination date. If more than one room is listed, you will find your room at Studentweb.
Examination

For more information regarding registration for examination and examination procedures, see "Innsida - Exams"

More on examinations at NTNU