SMF1195F - Brand Management


Examination arrangement

Examination arrangement: Home examination
Grade: Letters

Evaluation Weighting Duration Grade deviation Examination aids
Home examination 100/100 4 hours

Course content

Introduction to brand management Effects of brand management for companies and consumers Development of brands Brand evaluation Brand positioning Brand development strategies and cooperation Brand communication Brand management and sustainability Product design as an important part of Brand management Brand Management B2B

Learning outcome

Knowledge: -Know of brand management in a historical perspective -Good knowledge about main theories for strategic brand development and management -Good knowledge of the function of brand management for companies and consumers -Know of the relation between brand management and a sustainable business development -Understand the important role of product design in brand management -Know of recent scientific results in brand management Skills: -Ability to use main theories from strategic brand management in companies -Ability to evaluate perspectives and make decisions on brand management according to a sustainable business development -Ability to find sources for expanding own knowledge in brand management General competence: -Understand, communicate and discuss main theories on the subject. -Discuss and consider dilemmas related to brand management and sustainability

Learning methods and activities

Net-based Learning activities Different learning facilities will be available on Blackboard, in addition to supervision, small cases and compulsory work.Lectures may be given in both Norwegian and English. One compulsory work, recommended as a group exercise, but can be done individually. The compulsory work has to be approved before the student can meet for examination.

Compulsory assignments

  • Approved exercises

Further on evaluation

Re-sit of written exam in August.Approved compulsory assignments are valid for re-sit examinations.

Specific conditions

Compulsory activities from previous semester may be approved by the department.

Admission to a programme of study is required:
Business Administration, part-time (BØKLED-F)

Course materials

Samuelsen, B.M, Peretz, A. og L.E. Olsen (2019) Merkevareledelse, 2. utgave, Oslo: Cappelen Damm Akademisk If new and updated book is available  before the spring semester 2022 starts, the new edition will be the course book. A selection of research articles will be included in the course material.  

Credit reductions

Course code Reduction From To
SMF1261F 5.0 AUTUMN 2018
SMF1195 7.5
More on the course



Version: 1
Credits:  7.5 SP
Study level: Foundation courses, level I


Term no.: 1
Teaching semester:  SPRING 2022

Language of instruction: Norwegian

Location: Gjøvik

Subject area(s)
  • Economics and Administration
Contact information
Course coordinator: Lecturer(s):

Department with academic responsibility
Department of Industrial Economics and Technology Management


Examination arrangement: Home examination

Term Status code Evaluation Weighting Examination aids Date Time Examination system Room *
Spring ORD Home examination (1) 100/100





Room Building Number of candidates
  • * The location (room) for a written examination is published 3 days before examination date. If more than one room is listed, you will find your room at Studentweb.
  • 1) Merk at eksamensform er endret som et smittevernstiltak i den pågående koronasituasjonen.

For more information regarding registration for examination and examination procedures, see "Innsida - Exams"

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