Course - Brand Management - SMF1195F
SMF1195F - Brand Management
About
This course is no longer taught and is only available for examination.
Examination arrangement
Examination arrangement: School exam
Grade: Letter grades
Evaluation | Weighting | Duration | Grade deviation | Examination aids |
---|---|---|---|---|
School exam | 100/100 | 4 hours | E |
Course content
- Introduction to brand management
- Effects of brand management for companies and consumers
- Development of brands
- Brand evaluation
- Brand positioning
- Brand development strategies and cooperation
- Brand communication
- Brand management and sustainability
- Product design as an important part of Brand management
- Brand Management B2B
Learning outcome
Knowledge
- Know of brand management in a historical perspective
- Good knowledge about main theories for strategic brand development and management
- Good knowledge of the function of brand management for companies and consumers
- Know of the relation between brand management and sustainable business development
- Understand the important role of product design in brand management
- Know of recent scientific results in brand management
Skills:
- Ability to implement main theories from strategic brand management in companies
- Ability to evaluate perspectives and make decisions on brand management according to a sustainable business development
- Ability to find sources for expanding own knowledge in brand management
General competence:
- Understand, communicate and discuss main theories on the subject.
- Discuss and consider dilemmas related to brand management and sustainability
Learning methods and activities
Net-based Learning activities
The learning facilities will be available on Blackboard, in addition to supervision, small cases and compulsory work.Lectures may be given in both Norwegian and English.
One compulsory work, recommended as a group exercise, but can be done individually. The compulsory work has to be approved before the student can meet for examination.
Compulsory assignments
- Approved exercises
Further on evaluation
Re-sit of written exam in August.Approved compulsory assignments are valid for re-sit examinations.
Specific conditions
Admission to a programme of study is required:
Business Administration (part-time) (BØKLED-F)
Course materials
Samuelsen, B.M, Peretz, A. og L.E. Olsen (2019) Merkevareledelse, 2. utgave, Oslo: Cappelen Damm Akademisk If new and updated book is available before the spring semester 2023 starts, the new edition will be the course book. A selection of research articles will be included in the course material.
Credit reductions
Course code | Reduction | From | To |
---|---|---|---|
SMF1261F | 5.0 | AUTUMN 2018 | |
SMF1195 | 7.5 |
No
Version: 1
Credits:
7.5 SP
Study level: Foundation courses, level I
Language of instruction: Norwegian
Location: Gjøvik
- Economics and Administration
Department with academic responsibility
Department of Industrial Economics and Technology Management
Examination
Examination arrangement: School exam
- Term Status code Evaluation Weighting Examination aids Date Time Examination system Room *
- Spring ORD School exam 100/100 E 2024-06-05 09:00 INSPERA
-
Room Building Number of candidates SL430 Sluppenvegen 14 1 C218 Ankeret/Hovedbygget 1
- * The location (room) for a written examination is published 3 days before examination date. If more than one room is listed, you will find your room at Studentweb.
For more information regarding registration for examination and examination procedures, see "Innsida - Exams"