course-details-portlet

SMF1195F - Brand Management

About

New from the academic year 2020/2021

Examination arrangement

Examination arrangement: Written examination
Grade: Letters

Evaluation form Weighting Duration Examination aids Grade deviation
Written examination 100/100 4 hours E

Course content

Introduction to brand management
Effects of brand management for companies and consumers
Development of brands
Brand evaluation
Brand positioning
Brand development strategies and cooperation
Brand communication
Brand management and sustainability
Product design as an important part of Brand management
Brand Management B2B

Learning outcome

Knowledge:
-Know of brand management in a historical perspective
-Good knowledge about main theories for strategic brand development and management
-Good knowledge of the function of brand management for companies and consumers
-Know of the relation between brand management and a sustainable business development
-Understand the important role of product design in brand management
-Know of recent scientific results in brand management

Skills:
-Ability to use main theories from strategic brand management in companies
-Ability to evaluate perspectives and make decisions according to a sustainable business development
-Ability to find sources for expanding own knowledge in brand management

General competence:
-Understand, communicate and discuss main theories on the subject.
-Discuss and consider dilemmas related to brand management and sustainability

Learning methods and activities

Net-based Learning activities

Different learning facilities will be available on Fronter, in addition to supervision, small cases and compulsory work.Lectures may be given in both Norwegian and English.

One compulsory exercise, recommended as a group exercise, but can be done individually.
The compulsory exercise has to be approved before the student can meet for examination.

Compulsory assignments

  • Approved exercises

Further on evaluation

Re-sit of written exam in August.Approved compulsory assignments are valid for re-sit examinations.

Specific conditions

Exam registration requires that class registration is approved in the same semester. Compulsory activities from previous semester may be approved by the department.

Admission to a programme of study is required:
Business Administration, part-time (BØKLED-F)

Course materials

Oppgis ved semesterstart

Credit reductions

Course code Reduction From To
SMF1261F 5.0 01.09.2018
SMF1195 7.5
More on the course

No

Facts

Version: 1
Credits:  7.5 SP
Study level: Foundation courses, level I

Coursework

Term no.: 1
Teaching semester:  SPRING 2021

Language of instruction: Norwegian

Location: Gjøvik

Subject area(s)
  • Product Design
  • Economics and Administration
Contact information
Course coordinator:

Department with academic responsibility
Department of Industrial Economics and Technology Management

Phone:

Examination

Examination arrangement: Written examination

Term Status code Evaluation form Weighting Examination aids Date Time Digital exam Room *
Spring ORD Written examination 100/100 E
Room Building Number of candidates
  • * The location (room) for a written examination is published 3 days before examination date. If more than one room is listed, you will find your room at Studentweb.
Examination

For more information regarding registration for examination and examination procedures, see "Innsida - Exams"

More on examinations at NTNU