Course - Marketing - Basic Course - SMF1196
Marketing - Basic Course
About
About the course
Course content
The course aims to provide students with key basic skills through a broad presentation of the marketing discipline, develop students understanding of the topics presented and to develop students ability to apply knowledge in realistic marketing situations. There will also be an emphasis on developing a market-oriented attitude among students. The realization of these objectives means that students at the end of the course should be able to reproduce and explain the theory and solve practical marketing problems.
The course is based on a planning perspective and the goal is to show how to proceed in planning an organization's marketing activities and develop a strategic marketing plan for a company.
Learning outcome
Knowledge:
Students will acquire the knowledge necessary to understand a marketing plan using the following criteria:
- Understand marketing's history, traditions, characteristics and place in society.
- Understand what marketing and market orientation entails.
- Understand key issues and methods in marketing.
- Understand the principles for analyzing markets.
- Understand the principles behind the development of a marketing strategy with special focus on distribution-, price, communication, product and brand strategy.
- Understand what affects marketing efficiency and profitability.
Skills:
The student can master the relevant professional tools, techniques, and forms of expression and should be comfortable interpreting the contents of a marketing plan that addresses the market challenges businesses face. Included in this is to recommend measures that will allow the business to meet its market objectives.
General skills:
The core of the marketing profession is the marketing plan. Markets are constantly changing and require continuous analysis of the situation to develop an effective marketing strategy. Students can also convey key subject matter, such as theories, issues, and solutions, both in writing and orally.
Learning methods and activities
Lectures, cases and mandatory work. Mandatory attendance at selected learning activities.
Compulsory assignments
- Compulsory assignment
Further on evaluation
Mandatory: submission of case(s) (group submission). The compulsory assignment must be passed in order to take the exam. Specifications will be given when the semester starts.
Passed mandatory assignment is valid for later continuation exams.
Specific conditions
Admission to a programme of study is required:
Business Administration (BØA)
Business Management (BØKLEDC)
Business Management (ÅRØKLED)
Electrical Engineering (BIELEKTRO)
Logistics Management (BLOG)
Required previous knowledge
Right to study requirements
Course materials
Required:
Pettersen, A, Huse, H, Thjømøe, H.M. & R. Framnes (2021), Markedsføringsledelse, Universitetsforlaget, 11. ed.
Credit reductions
| Course code | Reduction | From |
|---|---|---|
| SMF2062 | 5 sp | Autumn 2018 |
| SMF2062F | 5 sp | Autumn 2018 |
| SMF1196F | 7.5 sp | Autumn 2018 |
| MRK1001 | 7.5 sp | Autumn 2019 |
| AM101108 | 7.5 sp | Autumn 2019 |
Subject areas
- Economics and Management
- Economics and Administration
Contact information
Course coordinator
Department with academic responsibility
Department of Industrial Economics and Technology Management
Examination
Examination
Ordinary examination - Autumn 2025
School exam
The specified room can be changed and the final location will be ready no later than 3 days before the exam. You can find your room location on Studentweb.