course-details-portlet

SMF1196F

Marketing - Basic Course

Credits 7.5
Level Foundation courses, level I
Course start Autumn 2025
Duration 1 semester
Language of instruction Norwegian
Location Gjøvik
Examination arrangement School exam

About

About the course

Course content

The course aims to provide students with key basic skills through a broad presentation of the marketing discipline, develop students understanding of the topics presented and to develop students ability to apply knowledge in realistic marketing situations. There will also be an emphasis on developing a market-oriented attitude among students. The realization of these objectives means that students at the end of the course should be able to reproduce and explain the theory and solve practical marketing problems.

The course is based on a planning perspective and the goal is to show how to proceed in planning an organization's marketing activities and develop a strategic marketing plan for a company.

Learning outcome

Knowledge:

Students will acquire the knowledge necessary to understand a marketing plan using the following criteria:

  • Understand marketing's history, traditions, characteristics and place in society.
  • Understand what marketing and market orientation entails.
  • Understand key issues and methods in marketing.
  • Understand the principles for analyzing markets.
  • Understand the principles behind the development of a marketing strategy with special focus on distribution-, price, communication, product and brand strategy.
  • Understand what affects marketing efficiency and profitability.

Skills:

  • The student can master the relevant professional tools, techniques, and forms of expression and should be comfortable interpreting a marketing plan that addresses the market challenges businesses face. Included in this, is to recommend measures that allow the businesses to meet their market objectives.

General skills:

  • The core of the marketing profession is the marketing plan. Markets are constantly changing and require continuous analysis of the situation to develop an effective marketing strategy. Students can also convey key subject matter, such as theories, issues, and solutions, both in writing and orally.

Learning methods and activities

Lectures, cases, and tutoring will be available on the digital learning platform.

Mandatory written submission of a case(s) (group submission or individual).

The assignment must be passed to take the exam.

Compulsory assignments

  • Compulsory assignment

Further on evaluation

Mandatory: submission of case(s). The compulsory assignment must be passed in order to take the exam. Approved assignments from earlier years are valid until substantial changes are done with respect to course content.

Specific conditions

Admission to a programme of study is required:
Business Management (BØKLED-F)
Business Management (ÅRØKLEDF)

Required previous knowledge

Right to study requirements

Course materials

Pettersen, A, Huse, H, Thjømøe, H.M. & R. Framnes (2021), Markedsføringsledelse, Universitetsforlaget, 11. utgave.

Credit reductions

Course code Reduction From
SMF1196 7.5 sp Autumn 2018
SMF2062 5 sp Autumn 2018
SMF2062F 5 sp Autumn 2018
MRK1001 7.5 sp Autumn 2019
AM101108 7.5 sp Autumn 2019
This course has academic overlap with the courses in the table above. If you take overlapping courses, you will receive a credit reduction in the course where you have the lowest grade. If the grades are the same, the reduction will be applied to the course completed most recently.

Subject areas

  • Economics and Administration

Contact information

Course coordinator

Department with academic responsibility

Department of Industrial Economics and Technology Management

Examination

Examination

Examination arrangement: School exam
Grade: Letter grades

Ordinary examination - Autumn 2025

School exam
Weighting 100/100 Examination aids Code A Date 2025-12-19 Time 09:00 Duration 4 hours Exam system Inspera Assessment
Place and room for school exam

The specified room can be changed and the final location will be ready no later than 3 days before the exam. You can find your room location on Studentweb.

Ametyst
Room A-atriet-2/3 (A-160)
26 candidates
Sluppenvegen 14
Room SL311 orange sone
6 candidates

Re-sit examination - Summer 2026

School exam
Weighting 100/100 Examination aids Code A Duration 4 hours Exam system Inspera Assessment Place and room Not specified yet.