Course - Brand Management - SMF1261
SMF1261 - Brand Management
About
Examination arrangement
Examination arrangement: Written examination
Grade: Letters
| Evaluation | Weighting | Duration | Grade deviation | Examination aids |
|---|---|---|---|---|
| Written exam | 100/100 | 3 timer |
Course content
Introduction to brand management
Effects of brand management for companies and consumers
The brands position for customers and the market
Brand associations
Brand evaluation
The brand relation aspect
Brand positioning
Brand development strategies and cooperation
Brand communication
Brand management and sustainability
Learning outcome
Knowledge:
* Know of brand management in a historical perspective
* Good knowledge about main theories for strategic brand development and management
* Good knowledge of the function of brand management for companies and consumers
* Know of the relation between brand management and a sustainable business development
* Know of recent scientific results in brand managementSkills:
* Ability to use main theories from strategic brand management in companies
* Ability to evaluate perspectives and make decisions according to a sustainable business development
* Ability to find sources for expanding own knowledge in brand managementGeneral competence:
* Understand, communicate and discuss main theories on the subject.
* Discuss and consider dilemmas related to brand management and sustainability
* Know of basic methods within creativity and innovation (only for students in Bachelor in Economics, Business Administration and Sustainability))
Learning methods and activities
Annet
Utfyllende informasjon:
Lectures can be given in both Norwegian and English.
Obligatoriske arbeidskrav:
One compulsory exercise as group work.
The compulsory exercise has to be approved before the student can meet
for examination.
In addition, students in Bachelor in Economics, Business Administration and Sustainability have to participate in a 3 hour course in innovation and creativity.
This encloses a workshop at campus which is compulsory for the students, and results of the compulsory work has to be approved before the student can meet for examination.
Compulsory assignments
- Approved exercises
Further on evaluation
Utfyllende om kontinuasjon:
August 2016.
Approved exercises are valid for re-sit examination
Specific conditions
Admission to a programme of study is required:
Bachelor i medieproduksjon (BMP)
Teknologidesign og ledelse (BTEKD)
Webutvikling (BWU)
Årsstudium i teknologidesign og ledelse (TEKDE)
Økonomi og ledelse (ÅRØKLED)
Økonomi, ledelse og bærekraft (BØKLED)
Course materials
Samuelsen, Bendik M, Adrian Peretz og Lars E. Olsen, (2016). Merkevareledelse
Cappelen Akademiske Forlag.
Vitenskapelige artikler eller kompendium blir oppgitt ved kursstart.
Anbefalt litteratur:
Ind, Nicholas, Fuller, Clare og Charles Trevail (2012) Det samskapte merket. Oslo: Cappelen Akademisk
Credit reductions
| Course code | Reduction | From | To |
|---|---|---|---|
| SMF1195 | 5.0 | ||
| SMF1261F | 5.0 |
No
Version: 1
Credits:
5.0 SP
Study level: Foundation courses, level I
Term no.: 1
Teaching semester: SPRING 2017
Language of instruction: -
-
- Economics and Administration
- Anne Grethe Syversen
Department with academic responsibility
Department of Industrial Economics and Technology Management
Examination
Examination arrangement: Written examination
- Term Status code Evaluation Weighting Examination aids Date Time Examination system Room *
- Spring ORD Written exam 100/100 2017-06-07 09:00
-
Room Building Number of candidates - Summer KONT Written exam 100/100 2017-08-08 09:00
-
Room Building Number of candidates
- * The location (room) for a written examination is published 3 days before examination date. If more than one room is listed, you will find your room at Studentweb.
For more information regarding registration for examination and examination procedures, see "Innsida - Exams"