Course content

- Marketing for the 21th Century
- Customer Values
- Strategy and Market Planning
- Information and scanning of the environment
- Consumer Behaviour
- Business Behaviour
- Dealing with Competition
- Market Segmentation and Market Targets
- Building strong Brands
- Product Development and Innovation
- Marketing in a Global Markets
- Case-studies- Marketing and sustainability

Learning outcome

The student should after completion of the course:
- Have a basic understanding of marketing as a working environment in any company or organization.
- Be able to carry out marketing activities within the company or public office.
- Be capable of initiating marketing analysis and suggest marketing improvements for the company.

Learning methods and activities

Nettbasert Læring|Obligatoriske oppgaver|Oppgaveløsning|Veiledning

Obligatoriske arbeidskrav:

Cases must be approved before taking the exam

Compulsory assignments

• Approved exercises
• Approved exercise

Specific conditions

Credit reductions