Course - Business Strategy - SMF2211
Business Strategy
About
About the course
Course content
What is strategy?
Vision, mission, values and goals
Different kinds of strategies
Creating value - chains, shops and networks
Internal and external analysis and evaluation of options
Strategic decisions and implementation
Balances Score Card
Innovation and sustainability
Learning outcome
Knowledge
:
Know of business strategy in a historical perspective
Have deep knowledge of main theories and analyzes in business strategy
Have broad knowledge about challenges and methods for strategy development in different kinds of industries
Have broad knowledge of the relations between sustainability, innovation and strategy
Have deep knowledge about business strategy's close relation to other management subjects
Skills
:
Can develop vision, mission, values and goals
Can do internal and external analysis of firms
Have ability to consider different alternatives and to make strategic good, sustainable decisions
Have ability to find sources for expanding own knowledge in business strategy
General competence
Are able to understand, communicate and discuss strategic topics, challenges, choices and consequences
Are able to consider and discuss dilemmas connected to sustainability and business strategy
Learning methods and activities
Forelesninger|Gruppearbeid|Obligatoriske oppgaver|Oppgaveløsning|Veiledning
Utfyllende informasjon:
Lectures, group works, exercises, tutoring and mandatory assignments.
The course may be held in Norwegian and/or English.
Obligatoriske arbeidskrav:
Two compulsory group exercises, including compulsory presentations and attendance.
Both compulsory exercises, presentations and attendances have to be approved before the student can meet for examination.
Compulsory assignments
- 2 Approved exercises
Further on evaluation
Utfyllende om kontinuasjon:
August 2017.
Approved exercises are valid for re-sit examination
Vurderingsformer:
Exams can be taken at GUC's campus or at other locations closer to the student's home place.
For exams to be taken outside campus, please contact our Student Information Desk as soon as possible for further information about application forms and costs.
Specific conditions
Admission to a programme of study is required:
Økonomi, ledelse og bærekraft (BØKLED)
Recommended previous knowledge
SMF2111 Finance
SMF1261 Brand Management
SMF2062 Marketing
SMF2051 Organizational Management including Laber Laws
Course materials
Løwendahl, B og F. Wenstøp (2010) Grunnbok i strategi, Oslo: Cappelen Damm. 3. utgave 2. opplag
I tillegg kommer artikler/bokkapitler som legges ut i Fronter.
Credit reductions
| Course code | Reduction | From |
|---|---|---|
| SMF2281 | 7.5 sp |
Subject areas
- Economics and Administration
Contact information
Course coordinator
- Anne Grethe Syversen
Department with academic responsibility
Department of Industrial Economics and Technology Management