Hedvig Tønnesen
About
Photo: Geir Mogen
Research Interests
PhD project
Social media platforms have opened up for a plethora of practices for producing and consuming political communication, and election campaigns all over the world have integrated social media practices in their campaign toolkit. In my PhD project, I put platform comparisons to the center stage in an effort to contribute to building insights into how we can grasp the political and democratic consequences of new technological practices being integrated in political campaigning. I use a multi-method study design to explore the strategies of political parties on Facebook, Instagram and Twitter during the 2021 parliamentary election campaign in Norway. I investigate the campaign from a content, party and voter perspective by the means of (1) an extensive quantitative content analysis of parties’ and party leaders’ campaign posts on social media, (2) in-depth interviews with campaign professionals of the Norwegian parties and (3) an analysis of what “engagement” the content evoked by looking at engagement metrics.
My PhD project is a part of DigiWorld, a scientific collaboration network aiming to research and compare election campaign strategies in digital communication channels.
I am part of the "Elections, Values and Political Communication (EVPOC)" research group at NTNU.
Publications
2021
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Tønnesen, Hedvig;
Reutter, Lisa Marie;
Magin, Melanie.
(2021)
Når alt vi gjør registreres og systematiseres: Stordata i hverdagen.
Den digitale hverdagen.
publications.POPVIT_KAPITTEL
Part of book/report
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Tønnesen, Hedvig;
Reutter, Lisa Marie;
Magin, Melanie.
(2021)
Når alt vi gjør registreres og systematiseres: Stordata i hverdagen.
Den digitale hverdagen.
publications.POPVIT_KAPITTEL
Media
2022
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Academic lectureLarsson, Anders Olof; Tønnesen, Hedvig; Magin, Melanie; Skogerbø, Eli. (2022) Parties, platforms and prioritizations – Party use of social media during the 2021 Norwegian elections. Norsk medieforskerkonferanse 2022 . Norsk Medieforskerlag; Stavanger. 2022-10-13 - 2022-10-14.
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Academic lectureLarsson, Anders Olof; Tønnesen, Hedvig; Magin, Melanie; Skogerbø, Eli. (2022) Prioritizing platforms – detailing party engagement efforts during the 2021 Norwegian elections. ECREA 2022 - 9th European Communication Conference, Preconference on “Digital Election Campaigning Worldwide” . Århus universitet; Århus. 2022-10-19 - 2022-10-23.
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Academic lectureMagin, Melanie; Larsson, Anders Olof; Tønnesen, Hedvig; Skogerbø, Eli. (2022) Who’s afraid of populism? The use of populist communication by parties and politicians on Facebook and Instagram during the 2021 Norwegian election campaign. Symposium "Democracy and Digital Disintegration: Actors, Platforms, Citizens" . Stockholm University; Stockholm. 2022-11-10 - 2022-11-10.
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Academic lectureMagin, Melanie; Tønnesen, Hedvig; Larsson, Anders Olof; Skogerbø, Eli. (2022) Issue ownership in the 2021 Norwegian election: parties and candidates on Facebook and Instagram. ECREA 2022 - 9th European Communication Conference . Århus universitet; Århus. 2022-10-19 - 2022-10-23.
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Academic lectureMagin, Melanie; Tønnesen, Hedvig; Larsson, Anders Olof; Skogerbø, Eli. (2022) Norwegian parties’ and party leaders’ issue ownership on Facebook and Instagram in the 2021 Norwegian parliamentary election campaign. Norsk medieforskerkonferanse 2022 . Universitet i Stavanger; Stavanger. 2022-10-13 - 2022-10-14.
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Academic lectureTønnesen, Hedvig. (2022) Campaign managers’ accounts of mobilization strategies on social media in the 2021 Norwegian election campaign. ECREA 2022 - 9th European Communication Conference . ECREA; Århus. 2022-10-19 - 2022-10-23.
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Academic lectureTønnesen, Hedvig. (2022) Social media as strategic tools for mobilizing voters: Norwegian political parties’ strategies, perceptions, and use of social media in the 2021 election campaign. Norsk medieforskerkonferanse . Norsk medieforskerlag; Stavanger. 2022-10-13 - 2022-10-14.
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Academic lectureTønnesen, Hedvig; Bene, Márton; Haßler, Jörg; Larsson, Anders Olof; Magin, Melanie; Skogerbø, Eli; Wurst, Anna-katharina. (2022) Between anger and love: Comparing citizen engagement with party posts during election campaigns across three countries. The 8th conference of the International Journal of Press/Politics . Loughborough University; Loughborough. 2022-09-22 - 2022-09-23.