Hedvig Tønnesen
About
Photo: Geir Mogen
Postdoctoral fellow at the Department for Sociology and Political Science researching political communication, information exposure and democratic resilience.
My PhD project investigated election campaigning on social media as part of DigiWorld, a scientific collaboration network aiming to research and compare election campaign strategies in digital communication channels.
I am part of the "Elections, Values and Political Communication (EVPOC)" research group at NTNU.
Publications
2026
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Tønnesen, Hedvig;
Karlsen, Rune;
Magin, Melanie.
(2026)
Political parties, platforms, and communication logics: A mixed-methods study of electoral campaigning on social media.
NTNU Norges teknisk-naturvitenskapelige universitet
NTNU Norges teknisk-naturvitenskapelige universitet
Doctoral dissertation
2024
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Magin, Melanie;
Larsson, Anders Olof;
Skogerbø, Eli;
Tønnesen, Hedvig.
(2024)
What makes the difference? Social media platforms and party characteristics as contextual factors for political parties’ use of populist political communication.
Nordicom Review
Academic article
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Larsson, Anders Olof;
Tønnesen, Hedvig;
Magin, Melanie Andrea;
Skogerbø, Eli.
(2024)
Calls to (what kind of?) action: A framework for comparing political actors’ campaign strategies across social media platforms.
New Media & Society
Academic article
-
Magin, Melanie;
Larsson, Anders Olof;
Skogerbø, Eli;
Tønnesen, Hedvig.
(2024)
Tapestries of Topics: Factors Affecting the Issue Diversity of Political Parties’ Social Media Campaigns.
Politics and Governance
Academic article
2023
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Tønnesen, Hedvig;
Bene, Márton;
Haßler, Jörg;
Larsson, Anders Olof;
Magin, Melanie;
Skogerbø, Eli.
(2023)
Between anger and love: A multi-level study on the impact of policy issues on user reactions in national election campaigns on Facebook in Germany, Hungary, and Norway.
New Media & Society
Academic article
2021
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Tønnesen, Hedvig;
Reutter, Lisa Marie;
Magin, Melanie.
(2021)
Når alt vi gjør registreres og systematiseres: Stordata i hverdagen.
Popular scientific chapter/article
Journal publications
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Magin, Melanie;
Larsson, Anders Olof;
Skogerbø, Eli;
Tønnesen, Hedvig.
(2024)
What makes the difference? Social media platforms and party characteristics as contextual factors for political parties’ use of populist political communication.
Nordicom Review
Academic article
-
Larsson, Anders Olof;
Tønnesen, Hedvig;
Magin, Melanie Andrea;
Skogerbø, Eli.
(2024)
Calls to (what kind of?) action: A framework for comparing political actors’ campaign strategies across social media platforms.
New Media & Society
Academic article
-
Magin, Melanie;
Larsson, Anders Olof;
Skogerbø, Eli;
Tønnesen, Hedvig.
(2024)
Tapestries of Topics: Factors Affecting the Issue Diversity of Political Parties’ Social Media Campaigns.
Politics and Governance
Academic article
-
Tønnesen, Hedvig;
Bene, Márton;
Haßler, Jörg;
Larsson, Anders Olof;
Magin, Melanie;
Skogerbø, Eli.
(2023)
Between anger and love: A multi-level study on the impact of policy issues on user reactions in national election campaigns on Facebook in Germany, Hungary, and Norway.
New Media & Society
Academic article
Part of book/report
-
Tønnesen, Hedvig;
Reutter, Lisa Marie;
Magin, Melanie.
(2021)
Når alt vi gjør registreres og systematiseres: Stordata i hverdagen.
Popular scientific chapter/article
Report
-
Tønnesen, Hedvig;
Karlsen, Rune;
Magin, Melanie.
(2026)
Political parties, platforms, and communication logics: A mixed-methods study of electoral campaigning on social media.
NTNU Norges teknisk-naturvitenskapelige universitet
NTNU Norges teknisk-naturvitenskapelige universitet
Doctoral dissertation
Outreach
2024
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Academic lectureLarsson, Anders Olof; Tønnesen, Hedvig; Magin, Melanie Andrea; Skogerbø, Eli. (2024) Calls to (What Kind of?) Action: Political Actors’ Strategies on Three Social Media Platforms. 74th Annual Conference of the International Communication Association (ICA) , Gold Coast, Australia 20.06.2024 - 24.06.2024
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Academic lectureMagin, Melanie; Larsson, Anders Olof; Skogerbø, Eli; Tønnesen, Hedvig. (2024) Tapestries of topics: Factors affecting the issue diversity of political parties’ social media campaigns. POLKOM-mandag , Oslo 18.03.2024 -
2023
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Academic lectureTønnesen, Hedvig; Bene, Márton; Haßler, Jörg; Larsson, Anders Olof; Magin, Melanie Andrea; Skogerbø, Eli. (2023) Between Anger and Love. A Multi-Level Study on the Impact of Policy Issues on User Reactions in National Election Campaigns on Facebook in Germany, Hungary, and Norway. ICA 2023 , Toronto 24.05.2023 - 29.05.2023
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Academic lectureTønnesen, Hedvig; Bene, Márton; Haßler, Jörg; Larsson, Anders Olof; Magin, Melanie Andrea; Skogerbø, Eli. (2023) A Three-Country Study on the Impact of Policy Issues on Facebook Reactions. APSA - American Political Science Association , Los Angeles 31.08.2023 - 03.09.2023
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Academic lectureMagin, Melanie Andrea; Tønnesen, Hedvig; Larsson, Anders Olof; Skogerbø, Eli. (2023) Who’s afraid of populism? The strategic use of populist communication by Norwegian parties on social media during the 2021 election campaign. ECREA Political Communication Conference 2023 “Navigating the Noise: Effective Communication for Solving Political Problems” , Berlin 31.08.2023 - 01.09.2023
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Academic lectureLarsson, Anders Olof; Tønnesen, Hedvig; Magin, Melanie Andrea; Skogerbø, Eli. (2023) Informing, mobilizing and interacting – A cross-platform study of parties on social media during the 2021 Norwegian elections. ECREA Political Communication Conference 2023 “Navigating the Noise: Effective Communication for Solving Political Problems” , Berlin 31.08.2023 - 01.09.2023
2022
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Academic lectureTønnesen, Hedvig; Bene, Márton; Haßler, Jörg; Larsson, Anders Olof; Magin, Melanie; Skogerbø, Eli. (2022) Between anger and love: Comparing citizen engagement with party posts during election campaigns across three countries. The 8th conference of the International Journal of Press/Politics , Loughborough 22.09.2022 - 23.09.2022
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Academic lectureMagin, Melanie; Tønnesen, Hedvig; Larsson, Anders Olof; Skogerbø, Eli. (2022) Norwegian parties’ and party leaders’ issue ownership on Facebook and Instagram in the 2021 Norwegian parliamentary election campaign. Norsk medieforskerkonferanse 2022 , Stavanger 13.10.2022 - 14.10.2022
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Academic lectureLarsson, Anders Olof; Tønnesen, Hedvig; Magin, Melanie; Skogerbø, Eli. (2022) Parties, platforms and prioritizations – Party use of social media during the 2021 Norwegian elections. Norsk medieforskerkonferanse 2022 , Stavanger 13.10.2022 - 14.10.2022
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Academic lectureMagin, Melanie; Larsson, Anders Olof; Tønnesen, Hedvig; Skogerbø, Eli. (2022) Who’s afraid of populism? The use of populist communication by parties and politicians on Facebook and Instagram during the 2021 Norwegian election campaign. Symposium "Democracy and Digital Disintegration: Actors, Platforms, Citizens" , Stockholm 10.11.2022 - 10.11.2022
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Academic lectureMagin, Melanie; Tønnesen, Hedvig; Larsson, Anders Olof; Skogerbø, Eli. (2022) Issue ownership in the 2021 Norwegian election: parties and candidates on Facebook and Instagram. ECREA 2022 - 9th European Communication Conference , Århus 19.10.2022 - 23.10.2022
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Academic lectureLarsson, Anders Olof; Tønnesen, Hedvig; Magin, Melanie; Skogerbø, Eli. (2022) Prioritizing platforms – detailing party engagement efforts during the 2021 Norwegian elections. ECREA 2022 - 9th European Communication Conference, Preconference on “Digital Election Campaigning Worldwide” , Århus 19.10.2022 - 23.10.2022
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Academic lectureTønnesen, Hedvig. (2022) Social media as strategic tools for mobilizing voters: Norwegian political parties’ strategies, perceptions, and use of social media in the 2021 election campaign. Norsk medieforskerkonferanse , Stavanger 13.10.2022 - 14.10.2022
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Academic lectureTønnesen, Hedvig. (2022) Campaign managers’ accounts of mobilization strategies on social media in the 2021 Norwegian election campaign. ECREA 2022 - 9th European Communication Conference , Århus 19.10.2022 - 23.10.2022