AAR4895 - Visual Communication 3


Examination arrangement

Examination arrangement: Work
Grade: Letters

Evaluation form Weighting Duration Examination aids Grade deviation
Approved exercises 100/100

Course content

In this course, you will have the possibility to develop and create a booklet or other type of visual information or aesthetic communication. The production theme is self-determined but is mostly divided into three types. The first is about making a portfolio or similar communication as proof of skills, type; project portfolio. The second is a more open documentary exploration of space, place and atmosphere based on travel or a site exploration, type; travelogue, guide book, field notes, visual and textual poetics. The third is conceptualization of the project itself that challenges, expands and experiments with the boundaries as a book, information form or object, type artists book, expanded conceptual project, object.

Learning outcome

Understanding of the application of gestalt principles of 2D visual organisation, principles of graphic layout, understanding of basic good typography and text setting rules. Basic semiotics of visual communication and composition. Strategy for developing and understanding user orientated communication design. Methods of visual rhetoric, communication media, format choices and production.

The ability to organise, edit and contextualise visual and written material into a hierarchically consistent and meaningfull communication that serves the needs of information delivery for both user and producer. The effective and legible transmission of meaning in range of rhetorical positions from the aesthetic to the technical.

The ability to develop a coherent visual information strategy from conception to production in a wide range of media and formats as generally applicable to future professional and personal information communication tasks

Learning methods and activities

Lectures and tutorials. Content; Gestalt theory of 2D design, Principles of visual organisation in composition, Visual rhetoric, basic visual communication theory and visual semantics, principles of user orientated information design. Introduction to typography and typesetting. Discussion of image communication and aesthetics. Introduction to formats and forms of publications. Advice in editing material and aesthetic organization. Advice in practicalities of production.

Further on evaluation

Postponed examinations are usually scheduled for the next regular exam period.

Required previous knowledge

Completed three years basic courses in architecture, bachelor in architecture or equivalent in design and fine art.


Version: 1
Credits:  7.5 SP
Study level: Second degree level


Term no.: 1
Teaching semester:  AUTUMN 2020

No.of lecture hours: 6
Lab hours: 1

Language of instruction: English, Norwegian

Location: Trondheim

Subject area(s)
  • Architecture
Contact information
Course coordinator: Lecturer(s):

Department with academic responsibility
Department of Architecture and Technology



Examination arrangement: Work

Term Status code Evaluation form Weighting Examination aids Date Time Digital exam Room *
Autumn ORD Approved exercises 100/100

Release 2020-11-24

Submission 2020-12-01

Release 13:00

Submission 13:00

Room Building Number of candidates
  • * The location (room) for a written examination is published 3 days before examination date. If more than one room is listed, you will find your room at Studentweb.

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