course-details-portlet

AE511616

Customer Relationship Management: Strategies and Technology

Choose study year

Lessons are not given in the academic year 2024/2025

Credits 7.5
Level Second degree level
Language of instruction English
Location Ålesund

About

About the course

Course content

- Understanding, creating and delivering customer value in global business markets - Relationship marketing & CRM - Marketing, sales and service automation - Managing and measuring the customer lifecycle (acquisition, retention, etc.) - Customer data management - Measurements of customer preferences

Learning outcome

Learning outcome - Knowledge - Be competent in the field's terminology. - Have in-depth competence in relationship marketing, customer values and customer markets (what generates customer value, how to develop customer value and how to supply customer value). - Have advanced knowledge of strategic, analytic and operational CRM Learning outcome - Skills - Be able to communicate problems, issues and analyses in the field, and draw conclusions. - Know how to use various tools when analyzing customer values. Learning outcome - General competence - Have in-depth knowledge about attitudes and drivers of customer value and relationships (market orientation, customer orientation, etc.). - Ability to contribute to an innovative and profitable further development of the customer value proposition.

Learning methods and activities

A combination of multimedia, lectures, case, discussion, presentations and guest lectures. Active participation in the classes is strongly recommended.

Further on evaluation

Students are entitled to re-sit only the part of the examination in which they have had legitimate reasons for an absence or have failed. A re-sit examination will take place only during the designated period for re-sit examinations.To be awarded a grade, both exams must be passed. Students are entitled to sit to the part of the ordinary examination in which they have failed or want to improve. They do not need to retake all parts of the examination.

Required previous knowledge

As for the study programme.

Course materials

Required Book: Customer Relationship Management: Concepts and Technologies; Buttle, Francis & Maklan, Stan; Routledge; 3 edition (April 8, 2015); ISBN-13: 978-1138236813. Selected articles.

Credit reductions

Course code Reduction From
AE512213 7.5 sp Spring 2018
This course has academic overlap with the course in the table above. If you take overlapping courses, you will receive a credit reduction in the course where you have the lowest grade. If the grades are the same, the reduction will be applied to the course completed most recently.

Subject areas

  • Economics and Administration

Contact information

Department with academic responsibility

Department of International Business

Timetable

Timetable

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Examination

Examination

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