Course content

The course gives an introduction to entrepreneurship theory, idea development, business modelling and the startup process. The course will focus on topics such as:

• Entrepreneurship as a process
• Digital entrepreneurship and platform economics
• Effectuation and lean startup
• User, customer and market insight
• Idea development
• Sustainable business models
• The entrepreneurial ecosystem
• Financing and budgets
• The business plan and its main components
• Written, oral and visual idea communication

Learning outcome

Knowledge:

Skills:

Students should be able to evaluate the market potential of a business idea and how one builds a sustainable business model related to the idea. Students will acquire skills to test and validate business models and practice how to communicate a business idea to various target groups.

Competence:

After finishing the course, students should have a good understanding of the activities that are necessary to commercialize a business idea through starting a new venture. Students are expected to be able to carry out the acitivities themselves, but also provide advice for others who have an idea.

Learning methods and activities

Lectures, field work, group work, guidance and presentations.

Compulsory work may include obligatory attendance. Details on compulsory work is given at the start of the semester.

Compulsory assignments

• OBL-1

Required previous knowledge

None.

Course materials

Reading list will be announced at the first lecture