course-details-portlet

AI521516 - Digital Marketing Innovation

About

Examination arrangement

Examination arrangement: Assignment
Grade: Letters

Evaluation form Weighting Duration Examination aids Grade deviation
Assignment 100/100 ALLE

Course content

• Innovation potential of digital marketing strategy
• Customer-centricity and co-creation
• Digital communication channels, content, search and multi-channel marketing strategy
• Artificial intelligence in marketing
• Issues of ethics and corporate social responsibility
• Digital customer analysis, metrics and predictive customer models
• Creating digital experiments
• Services, technology and innovative business models
• Digitization trends in marketing (e.g. social media, user-generated content, search, etc.)

Learning outcome

KNOWLEDGE –
• Have knowledge of terminology within the field
• Have in-depth knowledge of central theories and methodology within the field
• Understand the use of digital tools in marketing
SKILLS –
• Be able to contribute actively when elaborating innovation strategies for digital marketing
• Be able to understand data-driven marketing information and plan digital marketing strategies
• Able to visualize and argue for market challenges within a corporate strategic context
GENERAL COMPETENCE –
• Be capable of using knowledge from within the field in different contexts
• Have the ability to contribute to innovation and development of digital marketing strategies

Learning methods and activities

A combination of multimedia, lectures, discussion, presentations and guest lectures.

Further on evaluation

Students are entitled to re-sit only the part of the examination in which they have had legitimate reasons for an absence or have failed.A re-sit examination will take place only during the designated period for re-sit examinations.
The course exam is a group (maximum of 3 students) course paper.

Specific conditions

Admission to a programme of study is required:
Economics and Business Administration (ØAMSC)
Financial Economics (MFINØK)
International Business and Marketing (860MIB)
NTNU School of Entrepreneurship (MIENTRE)

Required previous knowledge

As for the study programme.

Course materials

• Chaffey, D., & Ellis-Chadwick, F. (2019). Digital Marketing: Strategy, Implementation and Practice (7th. ed.): Pearson Education Limited.
• Selection of articles

More on the course

No

Facts

Version: 1
Credits:  7.5 SP
Study level: Second degree level

Coursework

Term no.: 1
Teaching semester:  AUTUMN 2020

Language of instruction: English

Location: Ålesund

Subject area(s)
  • Economics and Administration
Contact information
Course coordinator: Lecturer(s):

Department with academic responsibility
Department of International Business

Phone:

Examination

Examination arrangement: Assignment

Term Status code Evaluation form Weighting Examination aids Date Time Digital exam Room *
Autumn ORD Assignment 100/100 ALLE

Release 2020-11-13

Submission 2020-11-18

Release 12:00

Submission 12:00

INSPERA
Room Building Number of candidates
Spring UTS Assignment 100/100 ALLE INSPERA
Room Building Number of candidates
  • * The location (room) for a written examination is published 3 days before examination date. If more than one room is listed, you will find your room at Studentweb.
Examination

For more information regarding registration for examination and examination procedures, see "Innsida - Exams"

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