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Norsk

Mark Pasquine

Mark Pasquine

Director of Masters programs, Associate Professor
Department of International Business
Faculty of Economics and Management

mapa@ntnu.no
+4770161521 Kompasset, 356, Ålesund
ResearchGate Google Scholar
About Publications Teaching Media

About

Mark Pasquine is an Associate Professor of Marketing and Director of Masters programs at the Depeartment of International Business in Ålesund. He holds a PhD from the Norwegian School of Economics (NHH) and an MBA from Babson College. 

Research Interests

Digital Marketing

Consumer decision-making

Country of Origin

Pricing strategy

Competencies

  • Choice experiment
  • Consumer behavior
  • Consumer behaviour
  • Consumer preferences
  • Decision making
  • Digital marketing
  • International marketing
  • Marketing
  • Marketing strategy

Publications

  • Chronological
  • By category
  • See all publications in Cristin

2021

  • Bjørlo, Lena Vatne; Moen, Øystein; Pasquine, Mark. (2021) The Role of Consumer Autonomy in Developing Sustainable AI: A Conceptual Framework. Sustainability. volum 13 (4).
    Academic article

2020

  • Longva, Kjersti Kjos; Strand, Øivind; Pasquine, Mark. (2020) Entrepreneurship education as an arena for career reflection: the shift of students' career preferences after a business planning course. Education + Training. volum 62 (7/8).
    Academic article

2019

  • Bogdanovs, Andrejs; Kainth, Akarsh; Pasquine, Mark. (2019) The influence of syncretic decision-making on purchase intentions: A study of children’s furniture in India. Modeller : Fjordantologien 2019.
    Academic chapter/article
  • Strand, Øivind; Pasquine, Mark; Schlingloff, André; Risnes, Håvard; Hildre, Hans Petter. (2019) Entrepreneurial ecosystems and scale-up in rural regions. LUT Scientific and Expertise Publications Reports.
    Academic article

2018

  • Nystrand, Bjørn Tore; Pasquine, Mark. (2018) Consumer preferences for cod fillet determined by conjoint analysis : An exploratory study with Norwegian consumers. Det regionale i det internasjonale : fjordantologien 2018.
    Academic chapter/article

2017

  • Bjørndal, Trond; Pasquine, Mark; Nesset, Erik. (2017) Does geographical clustering pay? Analysis of the Norwegian salted and dried cod industry. Immateriell kapital. Fjordantologien 2017.
    Academic chapter/article

2015

  • Pasquine, Mark; Glavee-Geo, Richard; Håvold, Jon Ivar. (2015) Local but not: Effects of unfamiliar region of origin on quality perceptions of regional food products. Fragmentering eller mobilisering? : regional utvikling i Nordvest : Fjordantologien 2014.
    Academic chapter/article

2012

  • Pasquine, Mark. (2012) The Good and the Different: Context effects in more complex choice tasks. Proceedings - EMAC.
    Academic article

2008

  • Pasquine, Mark. (2008) When is it better not to be unique? Moving from extreme alternative to being preferred. Proceedings - EMAC.
    Academic article

Scientific articles

  • Bjørlo, Lena Vatne; Moen, Øystein; Pasquine, Mark. (2021) The Role of Consumer Autonomy in Developing Sustainable AI: A Conceptual Framework. Sustainability. volum 13 (4).
    Academic article
  • Longva, Kjersti Kjos; Strand, Øivind; Pasquine, Mark. (2020) Entrepreneurship education as an arena for career reflection: the shift of students' career preferences after a business planning course. Education + Training. volum 62 (7/8).
    Academic article
  • Strand, Øivind; Pasquine, Mark; Schlingloff, André; Risnes, Håvard; Hildre, Hans Petter. (2019) Entrepreneurial ecosystems and scale-up in rural regions. LUT Scientific and Expertise Publications Reports.
    Academic article
  • Pasquine, Mark. (2012) The Good and the Different: Context effects in more complex choice tasks. Proceedings - EMAC.
    Academic article
  • Pasquine, Mark. (2008) When is it better not to be unique? Moving from extreme alternative to being preferred. Proceedings - EMAC.
    Academic article

Part of book/report

  • Bogdanovs, Andrejs; Kainth, Akarsh; Pasquine, Mark. (2019) The influence of syncretic decision-making on purchase intentions: A study of children’s furniture in India. Modeller : Fjordantologien 2019.
    Academic chapter/article
  • Nystrand, Bjørn Tore; Pasquine, Mark. (2018) Consumer preferences for cod fillet determined by conjoint analysis : An exploratory study with Norwegian consumers. Det regionale i det internasjonale : fjordantologien 2018.
    Academic chapter/article
  • Bjørndal, Trond; Pasquine, Mark; Nesset, Erik. (2017) Does geographical clustering pay? Analysis of the Norwegian salted and dried cod industry. Immateriell kapital. Fjordantologien 2017.
    Academic chapter/article
  • Pasquine, Mark; Glavee-Geo, Richard; Håvold, Jon Ivar. (2015) Local but not: Effects of unfamiliar region of origin on quality perceptions of regional food products. Fragmentering eller mobilisering? : regional utvikling i Nordvest : Fjordantologien 2014.
    Academic chapter/article

Teaching

Courses

  • AI521820 - Commercialization of Innovation
  • AV600117 - Digital Strategy and Management
  • AM302312 - Cases in Technology Strategy and Marketing
  • AI521516 - Digital Marketing Innovation
  • AV600317 - Digital Marketing Strategy
  • AV600417 - Digitalization of value creation
  • AE511616 - Customer Relationship Management: Strategies and Technology

Media

2019

  • Poster
    Pasquine, Mark; Glavee-Geo, Richard; Kachurovska, Olena; Ariatmaja, I Gusti Agung. (2019) Green Buying: Influence of Eco-label Information Availability on Trust and Purchase Intentions for Recycled Fishing Net Products in Developed and Developing Countries. 45th EIBA Conference . University of Leeds; Leeds, UK. 2019-12-13 - 2019-12-15.

2017

  • Academic lecture
    Nystrand, Bjørn Tore; Pasquine, Mark. (2017) Sjøfryst torskefilet: Forbrukerundersøkelse om fisk generelt og torskefilet spesielt. Fjordkonferansen 2017 ; Loen. 2017-06-20 - 2017-06-21.

2016

  • Poster
    Bogdanovs, A; Kainth, Akarsh; Pasquine, Mark. (2016) The Influence of Joint Spousal Decision Making on Purchase Intentions: A Study of Children’s Furniture in India. European International Business Academy (EIBA) ; Vienna. 2016-12-02 - 2016-12-05.
  • Academic lecture
    Pasquine, Mark; Bjørndal, Trond; Nesset, Erik. (2016) Does geographical clustering pay. Analysis of the Norwegian salted and dried cod industry. Midt-Norsk Fiskerikonferanse 2016 . Norges Råfisklag; Kristiansund. 2016-08-07 - 2016-08-08.
  • Lecture
    Pasquine, Mark; Glavee-Geo, Richard. (2016) Region of Origin as an Irrelevant Attribute: Influencing Quality Perceptions and Purchase Intentions of Foreign Products. European International Business Academy (EIBA) ; Vienna. 2016-12-02 - 2016-12-05.

2010

  • Academic lecture
    Pasquine, Mark. (2010) We like you because you are popular: Inferring popularity from social proof. FIBE 2010 ; NHH, Bergen. 2010-01-07 - 2010-01-08.

2009

  • Academic lecture
    Pasquine, Mark. (2009) Contextual influnces on choice for non-dominated alternatives. FIBE 2009 ; NHH - Bergen. 2009-01-08 - 2009-01-09.

2007

  • Lecture
    Pasquine, Mark. (2007) Maybe It's Better Not To Be Unique: Moving From Avoided Extreme to the Collective Effect. Nordic Academy of Management Conference ; 2007-08-09 - 2007-08-11.
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