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Språkvelger

Norsk

Mark Vincent Pasquine

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Mark Vincent Pasquine

Head of Department
Department of International Business
Faculty of Economics and Management

mapa@ntnu.no
+4770161521 K327E Kompasset, Ålesund
ResearchGate Google Scholar
About Publications Teaching Outreach

About

Mark Pasquine is an Associate Professor of Marketing and Head of Department at the Depeartment of International Business in Ålesund. He holds a PhD from the Norwegian School of Economics (NHH) and an MBA from Babson College. 

Research Interests

Marketing Strategy

Digital Marketing

Consumer decision-making

Country of Origin

Pricing strategy

Competencies

  • Choice experiment
  • Consumer behavior
  • Consumer behaviour
  • Consumer preferences
  • Decision making
  • Digital marketing
  • International marketing
  • Marketing
  • Marketing strategy
  • Ålesund

Publications

  • Chronological
  • By category
  • See all publications in Cristin

2023

  • Glavee-Geo, Richard; Ahmed, Sardar Wasi Uddin al; Tippett, Arron Wilde; Grimstad, Siv Marina Flø; Pasquine, Mark Vincent. (2023) The Role of Non-profit Organisations (NGOs) in Value Creation: Lessons from the Recycling of Fishing Gear in Norway. Springer
    Academic chapter/article/Conference paper
  • Pasquine, Mark Vincent; Glavee-Geo, Richard; Kachurovska, Olena; Ariatmaja, I Gusti. (2023) The Influence of Involvement and Attribute Importance on Purchase Intentions for Green Products. Springer
    Academic chapter/article/Conference paper

2022

  • Pasquine, Mark Vincent; Moen, Øystein; Glavee-Geo, Richard. (2022) Where are you from? The influence of an unfamiliar sub-national region of origin from familiar and unfamiliar countries on quality perceptions and purchase intentions. International Journal of Export Marketing
    Academic article
  • Sun, Mengtao; Hameed, Ibrahim A.; Wang, Hao; Pasquine, Mark. (2022) Skip Truncation for Sentiment Analysis of Long Review Information Based on Grammatical Structures. Lecture Notes on Data Engineering and Communications Technologies
    Academic article
  • Sun, Mengtao; Yang, Qiang; Wang, Hao; Pasquine, Mark; Hameed, Ibrahim A.. (2022) Learning the Morphological and Syntactic Grammars for Named Entity Recognition. Information
    Academic article

2021

  • Sun, Mengtao; Hameed, Ibrahim A.; Wang, Hao; Pasquine, Mark. (2021) Perceiving the Narrative Style for Fake News Detection Using Deep Learning. IEEE conference proceedings
    Academic chapter/article/Conference paper
  • Sun, Mengtao; Wang, Hao; Pasquine, Mark; Abdelfattah Abdelhameed, Ibrahim. (2021) Machine Translation in Low-Resource Languages by an Adversarial Neural Network. Applied Sciences
    Academic article
  • Bjørlo, Lena Vatne; Moen, Øystein; Pasquine, Mark. (2021) The Role of Consumer Autonomy in Developing Sustainable AI: A Conceptual Framework. Sustainability
    Academic article

2020

  • Longva, Kjersti Kjos; Strand, Øivind; Pasquine, Mark. (2020) Entrepreneurship education as an arena for career reflection: the shift of students' career preferences after a business planning course. Education + Training
    Academic article

2019

  • Strand, Øivind; Pasquine, Mark; Schlingloff, André; Risnes, Håvard; Hildre, Hans Petter. (2019) Entrepreneurial ecosystems and scale-up in rural regions. LUT Scientific and Expertise Publications Reports
    Academic article
  • Bogdanovs, Andrejs; Kainth, Akarsh; Pasquine, Mark. (2019) The influence of syncretic decision-making on purchase intentions: A study of children’s furniture in India. Universitetsforlaget
    Academic chapter/article/Conference paper

2018

  • Nystrand, Bjørn Tore; Pasquine, Mark. (2018) Consumer preferences for cod fillet determined by conjoint analysis : An exploratory study with Norwegian consumers. Universitetsforlaget
    Academic chapter/article/Conference paper

2017

  • Bjørndal, Trond; Pasquine, Mark; Nesset, Erik. (2017) Does geographical clustering pay? Analysis of the Norwegian salted and dried cod industry. Universitetsforlaget
    Academic chapter/article/Conference paper

2016

  • Bjørndal, Trond; Pasquine, Mark; Nesset, Erik. (2016) Does geographical clustering pay? Analysis of the Norwegian salted & dried cod industry. Working paper series (3)
    Report

2015

  • Pasquine, Mark; Glavee-Geo, Richard; Håvold, Jon Ivar. (2015) Local but not: Effects of unfamiliar region of origin on quality perceptions of regional food products. Forlag1
    Academic chapter/article/Conference paper

2012

  • Pasquine, Mark. (2012) The Good and the Different: Context effects in more complex choice tasks. EMAC Annual Conference proceedings
    Academic article

2008

  • Pasquine, Mark. (2008) When is it better not to be unique? Moving from extreme alternative to being preferred. EMAC Annual Conference proceedings
    Academic article

Journal publications

  • Pasquine, Mark Vincent; Moen, Øystein; Glavee-Geo, Richard. (2022) Where are you from? The influence of an unfamiliar sub-national region of origin from familiar and unfamiliar countries on quality perceptions and purchase intentions. International Journal of Export Marketing
    Academic article
  • Sun, Mengtao; Hameed, Ibrahim A.; Wang, Hao; Pasquine, Mark. (2022) Skip Truncation for Sentiment Analysis of Long Review Information Based on Grammatical Structures. Lecture Notes on Data Engineering and Communications Technologies
    Academic article
  • Sun, Mengtao; Yang, Qiang; Wang, Hao; Pasquine, Mark; Hameed, Ibrahim A.. (2022) Learning the Morphological and Syntactic Grammars for Named Entity Recognition. Information
    Academic article
  • Sun, Mengtao; Wang, Hao; Pasquine, Mark; Abdelfattah Abdelhameed, Ibrahim. (2021) Machine Translation in Low-Resource Languages by an Adversarial Neural Network. Applied Sciences
    Academic article
  • Bjørlo, Lena Vatne; Moen, Øystein; Pasquine, Mark. (2021) The Role of Consumer Autonomy in Developing Sustainable AI: A Conceptual Framework. Sustainability
    Academic article
  • Longva, Kjersti Kjos; Strand, Øivind; Pasquine, Mark. (2020) Entrepreneurship education as an arena for career reflection: the shift of students' career preferences after a business planning course. Education + Training
    Academic article
  • Strand, Øivind; Pasquine, Mark; Schlingloff, André; Risnes, Håvard; Hildre, Hans Petter. (2019) Entrepreneurial ecosystems and scale-up in rural regions. LUT Scientific and Expertise Publications Reports
    Academic article
  • Pasquine, Mark. (2012) The Good and the Different: Context effects in more complex choice tasks. EMAC Annual Conference proceedings
    Academic article
  • Pasquine, Mark. (2008) When is it better not to be unique? Moving from extreme alternative to being preferred. EMAC Annual Conference proceedings
    Academic article

Part of book/report

  • Glavee-Geo, Richard; Ahmed, Sardar Wasi Uddin al; Tippett, Arron Wilde; Grimstad, Siv Marina Flø; Pasquine, Mark Vincent. (2023) The Role of Non-profit Organisations (NGOs) in Value Creation: Lessons from the Recycling of Fishing Gear in Norway. Springer
    Academic chapter/article/Conference paper
  • Pasquine, Mark Vincent; Glavee-Geo, Richard; Kachurovska, Olena; Ariatmaja, I Gusti. (2023) The Influence of Involvement and Attribute Importance on Purchase Intentions for Green Products. Springer
    Academic chapter/article/Conference paper
  • Sun, Mengtao; Hameed, Ibrahim A.; Wang, Hao; Pasquine, Mark. (2021) Perceiving the Narrative Style for Fake News Detection Using Deep Learning. IEEE conference proceedings
    Academic chapter/article/Conference paper
  • Bogdanovs, Andrejs; Kainth, Akarsh; Pasquine, Mark. (2019) The influence of syncretic decision-making on purchase intentions: A study of children’s furniture in India. Universitetsforlaget
    Academic chapter/article/Conference paper
  • Nystrand, Bjørn Tore; Pasquine, Mark. (2018) Consumer preferences for cod fillet determined by conjoint analysis : An exploratory study with Norwegian consumers. Universitetsforlaget
    Academic chapter/article/Conference paper
  • Bjørndal, Trond; Pasquine, Mark; Nesset, Erik. (2017) Does geographical clustering pay? Analysis of the Norwegian salted and dried cod industry. Universitetsforlaget
    Academic chapter/article/Conference paper
  • Pasquine, Mark; Glavee-Geo, Richard; Håvold, Jon Ivar. (2015) Local but not: Effects of unfamiliar region of origin on quality perceptions of regional food products. Forlag1
    Academic chapter/article/Conference paper

Report

  • Bjørndal, Trond; Pasquine, Mark; Nesset, Erik. (2016) Does geographical clustering pay? Analysis of the Norwegian salted & dried cod industry. Working paper series (3)
    Report

Teaching

Courses

  • AI521820 - Commercialization of Innovation
  • AV600117 - Digital Strategy and Management
  • AM302312 - Cases in Technology Strategy and Marketing
  • AI521516 - Marketing Management
  • AV600317 - Data-Driven Marketing Strategy
  • AV600417 - Digitalization of value creation
  • AV690501 - Technology management and digital transformation, master thesis
  • AE511616 - Customer Relationship Management: Strategies and Technology

Outreach

2025

  • Interview
    Pasquine, Mark Vincent. (2025) Camilla (31) tjente 200.000 kroner på én måned. Mange er skeptiske til metoden: – Kan ikke skjønne at det er ekte. Nidaros.no Nidaros.no [Journal] 2025-04-20
  • Interview
    Pasquine, Mark Vincent. (2025) Mange søkere til NTNU i Ålesund: – Tror folk ønsker å forstå hva som skjer i verden. Sunnmørsposten Sunnmørsposten [Journal] 2025-04-28

2023

  • Poster
    Pasquine, Mark Vincent; Zarkesh, Babak; Abdelhameed, Ibrahim Abdelfattah. (2023) Artificial Intelligence-Based Pricing Discrimination and Customer Loyalty in the Financial Services Sector of an Emerging Market. European International Business Academy EIBA , Lisbon 2023-12-15 - 2023-12-17

2022

  • Academic lecture
    Pasquine, Mark. (2022) Chosen from the crowd: task complexity and attraction effects. European Marketing Academy EMAC Annual Conference , Budapest, Hungary 2022-05-24 - 2022-05-27
  • Academic lecture
    Pasquine, Mark; Supphellen, Magne; Strand, Øivind. (2022) Learning commericializing of tech innovations: Experiences from a project-based course involving real innovations. Universitets- og høgskolerådet (UHR) / Nord universitet ØA-konferansen , Bodø, Norway 2022-04-27 - 2022-04-29
  • Academic lecture
    Pasquine, Mark; Rice, Paula Maria. (2022) Student active learning through case presentations. Universitets- og høgskolerådet (UHR) / Nord universitet ØA-konferansen , Bodø, Norway 2022-04-27 - 2022-04-28

2021

  • Interview
    Pasquine, Mark Vincent. (2021) Fikk sjokkmelding fra familien i USA. Sunnmørsposten Sunnmørsposten [Journal] 2021-01-07
  • Poster
    Pasquine, Mark; Glavee-Geo, Richard; Kachurovska, Olena; Ariatmaja, I Gusti Agung. (2021) The influence of eco-labels for recycled products on purchase intentions in developed versus developing countries. European International Business Academy EIBA conference , Madrid, Spain 2021-12-10 - 2021-12-12

2020

  • Interview
    Pasquine, Mark Vincent. (2020) Han er Ålesunds beste underviser. Universitetsavisa.no Universitetsavisa.no [Journal] 2020-10-23

2019

  • Poster
    Pasquine, Mark; Glavee-Geo, Richard; Kachurovska, Olena; Ariatmaja, I Gusti Agung. (2019) Green Buying: Influence of Eco-label Information Availability on Trust and Purchase Intentions for Recycled Fishing Net Products in Developed and Developing Countries. University of Leeds 45th EIBA Conference , Leeds, UK 2019-12-13 - 2019-12-15

2017

  • Academic lecture
    Nystrand, Bjørn Tore; Pasquine, Mark. (2017) Sjøfryst torskefilet: Forbrukerundersøkelse om fisk generelt og torskefilet spesielt. Fjordkonferansen 2017 , Loen 2017-06-20 - 2017-06-21

2016

  • Poster
    Bogdanovs, A; Kainth, Akarsh; Pasquine, Mark. (2016) The Influence of Joint Spousal Decision Making on Purchase Intentions: A Study of Children’s Furniture in India. European International Business Academy (EIBA) , Vienna 2016-12-02 - 2016-12-05
  • Academic lecture
    Pasquine, Mark; Bjørndal, Trond; Nesset, Erik. (2016) Does geographical clustering pay. Analysis of the Norwegian salted and dried cod industry. Norges Råfisklag Midt-Norsk Fiskerikonferanse 2016 , Kristiansund 2016-08-07 - 2016-08-08
  • Academic lecture
    Pasquine, Mark; Nesset, Erik; Bjørndal, Trond. (2016) Verdiskaping og klyngeeffekter av klippfisknæringen i Møre og Romsdal. Norges Råfisklag Midt-Norsk Fiskerikonferanse 7.-8. juni 2016 , Kristiansund 2016-06-08 - 2016-06-09
  • Lecture
    Pasquine, Mark; Glavee-Geo, Richard. (2016) Region of Origin as an Irrelevant Attribute: Influencing Quality Perceptions and Purchase Intentions of Foreign Products. European International Business Academy (EIBA) , Vienna 2016-12-02 - 2016-12-05
  • Academic lecture
    Nesset, Erik; Bjørndal, Trond; Pasquine, Mark. (2016) Does geographical clustering pay. Analysis of the Norwegian salted and dried cod industry. Fjordkonferansen 2016-06-21 - 2016-06-22

2014

  • Interview
    Pasquine, Mark Vincent. (2014) Svømmer inn store summer. Sunnmørsposten Sunnmørsposten [Journal] 2014-05-09
  • Academic lecture
    Glavee-Geo, Richard; Pasquine, Mark; Håvold, Jon Ivar. (2014) Think more of me as your compatriot: effects of unfamiliar region of origin on perceived quality of regional food products . Fjord Conference, Loen 2014 , Loen 2014-06-19 - 2014-06-20
  • Lecture
    Pasquine, Mark; Glavee-Geo, Richard. (2014) Region of origin as an irrelevant attribute: improving evaluations and preferences for foreign brands among highly ethnocentric consumers. Johan Arndt Marketing Conference 2014-09-25 - 2014-09-26

2012

  • Interview
    Pasquine, Mark Vincent. (2012) Vant over NHH og NTNU. Sunnmørsposten Sunnmørsposten [Journal] 2012-10-26

2010

  • Academic lecture
    Pasquine, Mark. (2010) We like you because you are popular: Inferring popularity from social proof. FIBE 2010 , NHH, Bergen 2010-01-07 - 2010-01-08
  • Popular scientific lecture
    Pasquine, Mark. (2010) Teaching with Cases at NHH. Høgskolen i Buskerud Johan Arndt Marketing Conference , Hønefoss 2010-06-07 - 2010-06-08

2009

  • Academic lecture
    Pasquine, Mark. (2009) Contextual influnces on choice for non-dominated alternatives. FIBE 2009 , NHH - Bergen 2009-01-08 - 2009-01-09

2007

  • Lecture
    Pasquine, Mark. (2007) Maybe It's Better Not To Be Unique: Moving From Avoided Extreme to the Collective Effect. Nordic Academy of Management Conference 2007-08-09 - 2007-08-11

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