Mark Pasquine
+4770161521
Kompasset, 356, Ålesund
About
Mark Pasquine is an Associate Professor of Marketing and Director of Masters programs at the Depeartment of International Business in Ålesund. He holds a PhD from the Norwegian School of Economics (NHH) and an MBA from Babson College.
Research Interests
Digital Marketing
Consumer decision-making
Country of Origin
Pricing strategy
Publications
2021
-
Bjørlo, Lena Vatne;
Moen, Øystein;
Pasquine, Mark.
(2021)
The Role of Consumer Autonomy in Developing Sustainable AI: A Conceptual Framework.
Sustainability.
volum 13 (4).
Academic article
2020
-
Longva, Kjersti Kjos;
Strand, Øivind;
Pasquine, Mark.
(2020)
Entrepreneurship education as an arena for career reflection: the shift of students' career preferences after a business planning course.
Education + Training.
volum 62 (7/8).
Academic article
2019
-
Bogdanovs, Andrejs;
Kainth, Akarsh;
Pasquine, Mark.
(2019)
The influence of syncretic decision-making on purchase intentions: A study of children’s furniture in India.
Modeller : Fjordantologien 2019.
Academic chapter/article
-
Strand, Øivind;
Pasquine, Mark;
Schlingloff, André;
Risnes, Håvard;
Hildre, Hans Petter.
(2019)
Entrepreneurial ecosystems and scale-up in rural regions.
LUT Scientific and Expertise Publications Reports.
Academic article
2018
-
Nystrand, Bjørn Tore;
Pasquine, Mark.
(2018)
Consumer preferences for cod fillet determined by conjoint analysis : An exploratory study with Norwegian consumers.
Det regionale i det internasjonale : fjordantologien 2018.
Academic chapter/article
2017
-
Bjørndal, Trond;
Pasquine, Mark;
Nesset, Erik.
(2017)
Does geographical clustering pay? Analysis of the Norwegian salted and dried cod industry.
Immateriell kapital. Fjordantologien 2017.
Academic chapter/article
2015
-
Pasquine, Mark;
Glavee-Geo, Richard;
Håvold, Jon Ivar.
(2015)
Local but not: Effects of unfamiliar region of origin on quality perceptions of regional food products.
Fragmentering eller mobilisering? : regional utvikling i Nordvest : Fjordantologien 2014.
Academic chapter/article
2012
-
Pasquine, Mark.
(2012)
The Good and the Different: Context effects in more complex choice tasks.
Proceedings - EMAC.
Academic article
2008
-
Pasquine, Mark.
(2008)
When is it better not to be unique? Moving from extreme alternative to being preferred.
Proceedings - EMAC.
Academic article
Scientific articles
-
Bjørlo, Lena Vatne;
Moen, Øystein;
Pasquine, Mark.
(2021)
The Role of Consumer Autonomy in Developing Sustainable AI: A Conceptual Framework.
Sustainability.
volum 13 (4).
Academic article
-
Longva, Kjersti Kjos;
Strand, Øivind;
Pasquine, Mark.
(2020)
Entrepreneurship education as an arena for career reflection: the shift of students' career preferences after a business planning course.
Education + Training.
volum 62 (7/8).
Academic article
-
Strand, Øivind;
Pasquine, Mark;
Schlingloff, André;
Risnes, Håvard;
Hildre, Hans Petter.
(2019)
Entrepreneurial ecosystems and scale-up in rural regions.
LUT Scientific and Expertise Publications Reports.
Academic article
-
Pasquine, Mark.
(2012)
The Good and the Different: Context effects in more complex choice tasks.
Proceedings - EMAC.
Academic article
-
Pasquine, Mark.
(2008)
When is it better not to be unique? Moving from extreme alternative to being preferred.
Proceedings - EMAC.
Academic article
Part of book/report
-
Bogdanovs, Andrejs;
Kainth, Akarsh;
Pasquine, Mark.
(2019)
The influence of syncretic decision-making on purchase intentions: A study of children’s furniture in India.
Modeller : Fjordantologien 2019.
Academic chapter/article
-
Nystrand, Bjørn Tore;
Pasquine, Mark.
(2018)
Consumer preferences for cod fillet determined by conjoint analysis : An exploratory study with Norwegian consumers.
Det regionale i det internasjonale : fjordantologien 2018.
Academic chapter/article
-
Bjørndal, Trond;
Pasquine, Mark;
Nesset, Erik.
(2017)
Does geographical clustering pay? Analysis of the Norwegian salted and dried cod industry.
Immateriell kapital. Fjordantologien 2017.
Academic chapter/article
-
Pasquine, Mark;
Glavee-Geo, Richard;
Håvold, Jon Ivar.
(2015)
Local but not: Effects of unfamiliar region of origin on quality perceptions of regional food products.
Fragmentering eller mobilisering? : regional utvikling i Nordvest : Fjordantologien 2014.
Academic chapter/article
Teaching
Courses
- AI521820 - Commercialization of Innovation
- AV600117 - Digital Strategy and Management
- AM302312 - Cases in Technology Strategy and Marketing
- AI521516 - Digital Marketing Innovation
- AV600317 - Digital Marketing Strategy
- AV600417 - Digitalization of value creation
- AE511616 - Customer Relationship Management: Strategies and Technology
Media
2019
-
PosterPasquine, Mark; Glavee-Geo, Richard; Kachurovska, Olena; Ariatmaja, I Gusti Agung. (2019) Green Buying: Influence of Eco-label Information Availability on Trust and Purchase Intentions for Recycled Fishing Net Products in Developed and Developing Countries. 45th EIBA Conference . University of Leeds; Leeds, UK. 2019-12-13 - 2019-12-15.
2017
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Academic lectureNystrand, Bjørn Tore; Pasquine, Mark. (2017) Sjøfryst torskefilet: Forbrukerundersøkelse om fisk generelt og torskefilet spesielt. Fjordkonferansen 2017 ; Loen. 2017-06-20 - 2017-06-21.
2016
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PosterBogdanovs, A; Kainth, Akarsh; Pasquine, Mark. (2016) The Influence of Joint Spousal Decision Making on Purchase Intentions: A Study of Children’s Furniture in India. European International Business Academy (EIBA) ; Vienna. 2016-12-02 - 2016-12-05.
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Academic lecturePasquine, Mark; Bjørndal, Trond; Nesset, Erik. (2016) Does geographical clustering pay. Analysis of the Norwegian salted and dried cod industry. Midt-Norsk Fiskerikonferanse 2016 . Norges Råfisklag; Kristiansund. 2016-08-07 - 2016-08-08.
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LecturePasquine, Mark; Glavee-Geo, Richard. (2016) Region of Origin as an Irrelevant Attribute: Influencing Quality Perceptions and Purchase Intentions of Foreign Products. European International Business Academy (EIBA) ; Vienna. 2016-12-02 - 2016-12-05.
2010
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Academic lecturePasquine, Mark. (2010) We like you because you are popular: Inferring popularity from social proof. FIBE 2010 ; NHH, Bergen. 2010-01-07 - 2010-01-08.
2009
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Academic lecturePasquine, Mark. (2009) Contextual influnces on choice for non-dominated alternatives. FIBE 2009 ; NHH - Bergen. 2009-01-08 - 2009-01-09.
2007
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LecturePasquine, Mark. (2007) Maybe It's Better Not To Be Unique: Moving From Avoided Extreme to the Collective Effect. Nordic Academy of Management Conference ; 2007-08-09 - 2007-08-11.