Mark Vincent Pasquine
About
Mark Pasquine is an Associate Professor of Marketing and Head of Department at the Depeartment of International Business in Ålesund. He holds a PhD from the Norwegian School of Economics (NHH) and an MBA from Babson College.
Research Interests
Marketing Strategy
Digital Marketing
Consumer decision-making
Country of Origin
Pricing strategy
Publications
2023
-
Glavee-Geo, Richard;
Ahmed, Sardar Wasi Uddin al;
Tippett, Arron Wilde;
Grimstad, Siv Marina Flø;
Pasquine, Mark Vincent.
(2023)
The Role of Non-profit Organisations (NGOs) in Value Creation: Lessons from the Recycling of Fishing Gear in Norway.
Springer
Academic chapter/article/Conference paper
-
Pasquine, Mark Vincent;
Glavee-Geo, Richard;
Kachurovska, Olena;
Ariatmaja, I Gusti.
(2023)
The Influence of Involvement and Attribute Importance on Purchase Intentions for Green Products.
Springer
Academic chapter/article/Conference paper
2022
-
Pasquine, Mark Vincent;
Moen, Øystein;
Glavee-Geo, Richard.
(2022)
Where are you from? The influence of an unfamiliar sub-national region of origin from familiar and unfamiliar countries on quality perceptions and purchase intentions.
International Journal of Export Marketing
Academic article
-
Sun, Mengtao;
Hameed, Ibrahim A.;
Wang, Hao;
Pasquine, Mark.
(2022)
Skip Truncation for Sentiment Analysis of Long Review Information Based on Grammatical Structures.
Lecture Notes on Data Engineering and Communications Technologies
Academic article
-
Sun, Mengtao;
Yang, Qiang;
Wang, Hao;
Pasquine, Mark;
Hameed, Ibrahim A..
(2022)
Learning the Morphological and Syntactic Grammars for Named Entity Recognition.
Information
Academic article
2021
-
Sun, Mengtao;
Hameed, Ibrahim A.;
Wang, Hao;
Pasquine, Mark.
(2021)
Perceiving the Narrative Style for Fake News Detection Using Deep Learning.
IEEE conference proceedings
Academic chapter/article/Conference paper
-
Sun, Mengtao;
Wang, Hao;
Pasquine, Mark;
Abdelfattah Abdelhameed, Ibrahim.
(2021)
Machine Translation in Low-Resource Languages by an Adversarial Neural Network.
Applied Sciences
Academic article
-
Bjørlo, Lena Vatne;
Moen, Øystein;
Pasquine, Mark.
(2021)
The Role of Consumer Autonomy in Developing Sustainable AI: A Conceptual Framework.
Sustainability
Academic article
2020
-
Longva, Kjersti Kjos;
Strand, Øivind;
Pasquine, Mark.
(2020)
Entrepreneurship education as an arena for career reflection: the shift of students' career preferences after a business planning course.
Education + Training
Academic article
2019
-
Strand, Øivind;
Pasquine, Mark;
Schlingloff, André;
Risnes, Håvard;
Hildre, Hans Petter.
(2019)
Entrepreneurial ecosystems and scale-up in rural regions.
LUT Scientific and Expertise Publications Reports
Academic article
-
Bogdanovs, Andrejs;
Kainth, Akarsh;
Pasquine, Mark.
(2019)
The influence of syncretic decision-making on purchase intentions: A study of children’s furniture in India.
Universitetsforlaget
Academic chapter/article/Conference paper
2018
-
Nystrand, Bjørn Tore;
Pasquine, Mark.
(2018)
Consumer preferences for cod fillet determined by conjoint analysis : An exploratory study with Norwegian consumers.
Universitetsforlaget
Academic chapter/article/Conference paper
2017
-
Bjørndal, Trond;
Pasquine, Mark;
Nesset, Erik.
(2017)
Does geographical clustering pay? Analysis of the Norwegian salted and dried cod industry.
Universitetsforlaget
Academic chapter/article/Conference paper
2016
-
Bjørndal, Trond;
Pasquine, Mark;
Nesset, Erik.
(2016)
Does geographical clustering pay? Analysis of the Norwegian salted & dried cod industry.
Working paper series (3)
Report
2015
-
Pasquine, Mark;
Glavee-Geo, Richard;
Håvold, Jon Ivar.
(2015)
Local but not: Effects of unfamiliar region of origin on quality perceptions of regional food products.
Forlag1
Academic chapter/article/Conference paper
2012
-
Pasquine, Mark.
(2012)
The Good and the Different: Context effects in more complex choice tasks.
EMAC Annual Conference proceedings
Academic article
2008
-
Pasquine, Mark.
(2008)
When is it better not to be unique? Moving from extreme alternative to being preferred.
EMAC Annual Conference proceedings
Academic article
Journal publications
-
Pasquine, Mark Vincent;
Moen, Øystein;
Glavee-Geo, Richard.
(2022)
Where are you from? The influence of an unfamiliar sub-national region of origin from familiar and unfamiliar countries on quality perceptions and purchase intentions.
International Journal of Export Marketing
Academic article
-
Sun, Mengtao;
Hameed, Ibrahim A.;
Wang, Hao;
Pasquine, Mark.
(2022)
Skip Truncation for Sentiment Analysis of Long Review Information Based on Grammatical Structures.
Lecture Notes on Data Engineering and Communications Technologies
Academic article
-
Sun, Mengtao;
Yang, Qiang;
Wang, Hao;
Pasquine, Mark;
Hameed, Ibrahim A..
(2022)
Learning the Morphological and Syntactic Grammars for Named Entity Recognition.
Information
Academic article
-
Sun, Mengtao;
Wang, Hao;
Pasquine, Mark;
Abdelfattah Abdelhameed, Ibrahim.
(2021)
Machine Translation in Low-Resource Languages by an Adversarial Neural Network.
Applied Sciences
Academic article
-
Bjørlo, Lena Vatne;
Moen, Øystein;
Pasquine, Mark.
(2021)
The Role of Consumer Autonomy in Developing Sustainable AI: A Conceptual Framework.
Sustainability
Academic article
-
Longva, Kjersti Kjos;
Strand, Øivind;
Pasquine, Mark.
(2020)
Entrepreneurship education as an arena for career reflection: the shift of students' career preferences after a business planning course.
Education + Training
Academic article
-
Strand, Øivind;
Pasquine, Mark;
Schlingloff, André;
Risnes, Håvard;
Hildre, Hans Petter.
(2019)
Entrepreneurial ecosystems and scale-up in rural regions.
LUT Scientific and Expertise Publications Reports
Academic article
-
Pasquine, Mark.
(2012)
The Good and the Different: Context effects in more complex choice tasks.
EMAC Annual Conference proceedings
Academic article
-
Pasquine, Mark.
(2008)
When is it better not to be unique? Moving from extreme alternative to being preferred.
EMAC Annual Conference proceedings
Academic article
Part of book/report
-
Glavee-Geo, Richard;
Ahmed, Sardar Wasi Uddin al;
Tippett, Arron Wilde;
Grimstad, Siv Marina Flø;
Pasquine, Mark Vincent.
(2023)
The Role of Non-profit Organisations (NGOs) in Value Creation: Lessons from the Recycling of Fishing Gear in Norway.
Springer
Academic chapter/article/Conference paper
-
Pasquine, Mark Vincent;
Glavee-Geo, Richard;
Kachurovska, Olena;
Ariatmaja, I Gusti.
(2023)
The Influence of Involvement and Attribute Importance on Purchase Intentions for Green Products.
Springer
Academic chapter/article/Conference paper
-
Sun, Mengtao;
Hameed, Ibrahim A.;
Wang, Hao;
Pasquine, Mark.
(2021)
Perceiving the Narrative Style for Fake News Detection Using Deep Learning.
IEEE conference proceedings
Academic chapter/article/Conference paper
-
Bogdanovs, Andrejs;
Kainth, Akarsh;
Pasquine, Mark.
(2019)
The influence of syncretic decision-making on purchase intentions: A study of children’s furniture in India.
Universitetsforlaget
Academic chapter/article/Conference paper
-
Nystrand, Bjørn Tore;
Pasquine, Mark.
(2018)
Consumer preferences for cod fillet determined by conjoint analysis : An exploratory study with Norwegian consumers.
Universitetsforlaget
Academic chapter/article/Conference paper
-
Bjørndal, Trond;
Pasquine, Mark;
Nesset, Erik.
(2017)
Does geographical clustering pay? Analysis of the Norwegian salted and dried cod industry.
Universitetsforlaget
Academic chapter/article/Conference paper
-
Pasquine, Mark;
Glavee-Geo, Richard;
Håvold, Jon Ivar.
(2015)
Local but not: Effects of unfamiliar region of origin on quality perceptions of regional food products.
Forlag1
Academic chapter/article/Conference paper
Report
-
Bjørndal, Trond;
Pasquine, Mark;
Nesset, Erik.
(2016)
Does geographical clustering pay? Analysis of the Norwegian salted & dried cod industry.
Working paper series (3)
Report
Teaching
Courses
- AI521820 - Commercialization of Innovation
- AV600117 - Digital Strategy and Management
- AM302312 - Cases in Technology Strategy and Marketing
- AI521516 - Marketing Management
- AV600317 - Data-Driven Marketing Strategy
- AV600417 - Digitalization of value creation
- AV690501 - Technology management and digital transformation, master thesis
- AE511616 - Customer Relationship Management: Strategies and Technology
Outreach
2025
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InterviewPasquine, Mark Vincent. (2025) Camilla (31) tjente 200.000 kroner på én måned. Mange er skeptiske til metoden: – Kan ikke skjønne at det er ekte. Nidaros.no Nidaros.no [Journal] 2025-04-20
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InterviewPasquine, Mark Vincent. (2025) Mange søkere til NTNU i Ålesund: – Tror folk ønsker å forstå hva som skjer i verden. Sunnmørsposten Sunnmørsposten [Journal] 2025-04-28
2023
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PosterPasquine, Mark Vincent; Zarkesh, Babak; Abdelhameed, Ibrahim Abdelfattah. (2023) Artificial Intelligence-Based Pricing Discrimination and Customer Loyalty in the Financial Services Sector of an Emerging Market. European International Business Academy EIBA , Lisbon 2023-12-15 - 2023-12-17
2022
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Academic lecturePasquine, Mark. (2022) Chosen from the crowd: task complexity and attraction effects. European Marketing Academy EMAC Annual Conference , Budapest, Hungary 2022-05-24 - 2022-05-27
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Academic lecturePasquine, Mark; Supphellen, Magne; Strand, Øivind. (2022) Learning commericializing of tech innovations: Experiences from a project-based course involving real innovations. Universitets- og høgskolerådet (UHR) / Nord universitet ØA-konferansen , Bodø, Norway 2022-04-27 - 2022-04-29
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Academic lecturePasquine, Mark; Rice, Paula Maria. (2022) Student active learning through case presentations. Universitets- og høgskolerådet (UHR) / Nord universitet ØA-konferansen , Bodø, Norway 2022-04-27 - 2022-04-28
2021
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InterviewPasquine, Mark Vincent. (2021) Fikk sjokkmelding fra familien i USA. Sunnmørsposten Sunnmørsposten [Journal] 2021-01-07
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PosterPasquine, Mark; Glavee-Geo, Richard; Kachurovska, Olena; Ariatmaja, I Gusti Agung. (2021) The influence of eco-labels for recycled products on purchase intentions in developed versus developing countries. European International Business Academy EIBA conference , Madrid, Spain 2021-12-10 - 2021-12-12
2020
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InterviewPasquine, Mark Vincent. (2020) Han er Ålesunds beste underviser. Universitetsavisa.no Universitetsavisa.no [Journal] 2020-10-23
2019
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PosterPasquine, Mark; Glavee-Geo, Richard; Kachurovska, Olena; Ariatmaja, I Gusti Agung. (2019) Green Buying: Influence of Eco-label Information Availability on Trust and Purchase Intentions for Recycled Fishing Net Products in Developed and Developing Countries. University of Leeds 45th EIBA Conference , Leeds, UK 2019-12-13 - 2019-12-15
2017
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Academic lectureNystrand, Bjørn Tore; Pasquine, Mark. (2017) Sjøfryst torskefilet: Forbrukerundersøkelse om fisk generelt og torskefilet spesielt. Fjordkonferansen 2017 , Loen 2017-06-20 - 2017-06-21
2016
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PosterBogdanovs, A; Kainth, Akarsh; Pasquine, Mark. (2016) The Influence of Joint Spousal Decision Making on Purchase Intentions: A Study of Children’s Furniture in India. European International Business Academy (EIBA) , Vienna 2016-12-02 - 2016-12-05
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Academic lecturePasquine, Mark; Bjørndal, Trond; Nesset, Erik. (2016) Does geographical clustering pay. Analysis of the Norwegian salted and dried cod industry. Norges Råfisklag Midt-Norsk Fiskerikonferanse 2016 , Kristiansund 2016-08-07 - 2016-08-08
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Academic lecturePasquine, Mark; Nesset, Erik; Bjørndal, Trond. (2016) Verdiskaping og klyngeeffekter av klippfisknæringen i Møre og Romsdal. Norges Råfisklag Midt-Norsk Fiskerikonferanse 7.-8. juni 2016 , Kristiansund 2016-06-08 - 2016-06-09
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LecturePasquine, Mark; Glavee-Geo, Richard. (2016) Region of Origin as an Irrelevant Attribute: Influencing Quality Perceptions and Purchase Intentions of Foreign Products. European International Business Academy (EIBA) , Vienna 2016-12-02 - 2016-12-05
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Academic lectureNesset, Erik; Bjørndal, Trond; Pasquine, Mark. (2016) Does geographical clustering pay. Analysis of the Norwegian salted and dried cod industry. Fjordkonferansen 2016-06-21 - 2016-06-22
2014
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InterviewPasquine, Mark Vincent. (2014) Svømmer inn store summer. Sunnmørsposten Sunnmørsposten [Journal] 2014-05-09
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Academic lectureGlavee-Geo, Richard; Pasquine, Mark; Håvold, Jon Ivar. (2014) Think more of me as your compatriot: effects of unfamiliar region of origin on perceived quality of regional food products . Fjord Conference, Loen 2014 , Loen 2014-06-19 - 2014-06-20
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LecturePasquine, Mark; Glavee-Geo, Richard. (2014) Region of origin as an irrelevant attribute: improving evaluations and preferences for foreign brands among highly ethnocentric consumers. Johan Arndt Marketing Conference 2014-09-25 - 2014-09-26
2012
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InterviewPasquine, Mark Vincent. (2012) Vant over NHH og NTNU. Sunnmørsposten Sunnmørsposten [Journal] 2012-10-26
2010
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Academic lecturePasquine, Mark. (2010) We like you because you are popular: Inferring popularity from social proof. FIBE 2010 , NHH, Bergen 2010-01-07 - 2010-01-08
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Popular scientific lecturePasquine, Mark. (2010) Teaching with Cases at NHH. Høgskolen i Buskerud Johan Arndt Marketing Conference , Hønefoss 2010-06-07 - 2010-06-08
2009
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Academic lecturePasquine, Mark. (2009) Contextual influnces on choice for non-dominated alternatives. FIBE 2009 , NHH - Bergen 2009-01-08 - 2009-01-09
2007
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LecturePasquine, Mark. (2007) Maybe It's Better Not To Be Unique: Moving From Avoided Extreme to the Collective Effect. Nordic Academy of Management Conference 2007-08-09 - 2007-08-11