Mark Pasquine
Mark Pasquine
Director of Master of International Business and Marketing, Associate Professor
Department of International Business Faculty of Economics and ManagementBackground and activities
Mark Pasquine is an Associate Professor of Marketing in Ålesund. He holds a PhD from the Norwegian School of Economics (NHH) and an MBA from Babson College.
Research Interests
Digital Marketing
Consumer decision-making
Cognitive Processes in Branding
Country of Origin
Pricing
Current Courses
AI521516 - Digital Marketing Innovation
AI521820 - Commercialization of Innovation
AM302312 - Cases in Technology Strategy and Marketing
Courses
- AV600417 - Digitalization of value creation
- AI521516 - Digital Marketing Innovation
- AE511616 - Customer Relationship Management: Strategies and Technology
- AM302312 - Cases in Technology Strategy and Marketing
- AV600117 - Digital Strategy and Management
- AV600317 - International Digital Marketing
- AI521820 - Commercialization of Innovation
Scientific, academic and artistic work
Displaying a selection of activities. See all publications in the database
Journal publications
- (2021) The Role of Consumer Autonomy in Developing Sustainable AI: A Conceptual Framework. Sustainability. vol. 13 (4).
- (2020) Entrepreneurship education as an arena for career reflection: the shift of students' career preferences after a business planning course. Education + Training. vol. 62 (7/8).
- (2019) Entrepreneurial ecosystems and scale-up in rural regions. LUT Scientific and Expertise Publications Reports.
- (2012) The Good and the Different: Context effects in more complex choice tasks. Proceedings - EMAC.
- (2008) When is it better not to be unique? Moving from extreme alternative to being preferred. Proceedings - EMAC.
Part of book/report
- (2019) The influence of syncretic decision-making on purchase intentions: A study of children’s furniture in India. Modeller : Fjordantologien 2019.
- (2018) Consumer preferences for cod fillet determined by conjoint analysis : An exploratory study with Norwegian consumers. Det regionale i det internasjonale : fjordantologien 2018.
- (2017) Does geographical clustering pay? Analysis of the Norwegian salted and dried cod industry. Immateriell kapital. Fjordantologien 2017.
- (2015) Local but not: Effects of unfamiliar region of origin on quality perceptions of regional food products. Fragmentering eller mobilisering? : regional utvikling i Nordvest : Fjordantologien 2014.
Others
- (2019) Green Buying: Influence of Eco-label Information Availability on Trust and Purchase Intentions for Recycled Fishing Net Products in Developed and Developing Countries. 45th EIBA Conference . University of Leeds; Leeds, UK. 2019-12-13 - 2019-12-15.
- (2017) Sjøfryst torskefilet: Forbrukerundersøkelse om fisk generelt og torskefilet spesielt. Fjordkonferansen 2017 ; Loen. 2017-06-20 - 2017-06-21.
- (2016) The Influence of Joint Spousal Decision Making on Purchase Intentions: A Study of Children’s Furniture in India. European International Business Academy (EIBA) ; Vienna. 2016-12-02 - 2016-12-05.
- (2016) Does geographical clustering pay. Analysis of the Norwegian salted and dried cod industry. Midt-Norsk Fiskerikonferanse 2016 . Norges Råfisklag; Kristiansund. 2016-08-07 - 2016-08-08.
- (2016) Region of Origin as an Irrelevant Attribute: Influencing Quality Perceptions and Purchase Intentions of Foreign Products. European International Business Academy (EIBA) ; Vienna. 2016-12-02 - 2016-12-05.
- (2010) We like you because you are popular: Inferring popularity from social proof. FIBE 2010 ; NHH, Bergen. 2010-01-07 - 2010-01-08.
- (2009) Contextual influnces on choice for non-dominated alternatives. FIBE 2009 ; NHH - Bergen. 2009-01-08 - 2009-01-09.
- (2007) Maybe It's Better Not To Be Unique: Moving From Avoided Extreme to the Collective Effect. Nordic Academy of Management Conference ; 2007-08-09 - 2007-08-11.