Mark Vincent Pasquine
About
Mark Pasquine is Head of the NTNU School of International Business in Ålesund and an Associate Professor of Marketing. He holds a PhD from the Norwegian School of Economics (NHH), an MBA from Babson College and a BA in Political Science from Rutgers Univesity.
His academic interests are primarily in marketing strategy, international marketing, consumer behavior, and pricing. He currently teaches Marketing Management at the master’s level and has previously taught a range of marketing courses at bachelor’s, master’s, and executive education levels. His research in marketing has included topics such as consumer behavior, international marketing, sustainability, and artificial intelligence.
Pasquine has held several roles in study program development and management at NTNU, including as program director at both bachelor’s and master’s levels and in executive education. Before entering academia, he worked in marketing in the United States, including roles in financial services, direct marketing, and customer analytics.
Publications
2023
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Pasquine, Mark Vincent;
Glavee-Geo, Richard;
Kachurovska, Olena;
Ariatmaja, I Gusti.
(2023)
The Influence of Involvement and Attribute Importance on Purchase Intentions for Green Products.
Academic chapter
-
Glavee-Geo, Richard;
Ahmed, Sardar Wasi Uddin al;
Tippett, Arron Wilde;
Grimstad, Siv Marina Flø;
Pasquine, Mark Vincent.
(2023)
The Role of Non-profit Organisations (NGOs) in Value Creation: Lessons from the Recycling of Fishing Gear in Norway.
Academic chapter
2022
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Sun, Mengtao;
Hameed, Ibrahim A.;
Wang, Hao;
Pasquine, Mark.
(2022)
Skip Truncation for Sentiment Analysis of Long Review Information Based on Grammatical Structures.
Lecture Notes on Data Engineering and Communications Technologies
Academic article
-
Sun, Mengtao;
Yang, Qiang;
Wang, Hao;
Pasquine, Mark;
Hameed, Ibrahim A..
(2022)
Learning the Morphological and Syntactic Grammars for Named Entity Recognition.
Information
Academic article
-
Pasquine, Mark Vincent;
Moen, Øystein;
Glavee-Geo, Richard.
(2022)
Where are you from? The influence of an unfamiliar sub-national region of origin from familiar and unfamiliar countries on quality perceptions and purchase intentions.
International Journal of Export Marketing
Academic article
2021
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Sun, Mengtao;
Hameed, Ibrahim A.;
Wang, Hao;
Pasquine, Mark.
(2021)
Perceiving the Narrative Style for Fake News Detection Using Deep Learning.
Academic chapter
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Bjørlo, Lena Vatne;
Moen, Øystein;
Pasquine, Mark.
(2021)
The Role of Consumer Autonomy in Developing Sustainable AI: A Conceptual Framework.
Sustainability
Academic article
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Sun, Mengtao;
Wang, Hao;
Pasquine, Mark;
Abdelhameed, Ibrahim Abdelfattah.
(2021)
Machine Translation in Low-Resource Languages by an Adversarial Neural Network.
Applied Sciences
Academic article
2020
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Longva, Kjersti Kjos;
Strand, Øivind;
Pasquine, Mark.
(2020)
Entrepreneurship education as an arena for career reflection: the shift of students' career preferences after a business planning course.
Education + Training
Academic article
2019
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Strand, Øivind;
Pasquine, Mark;
Schlingloff, André;
Risnes, Håvard;
Hildre, Hans Petter.
(2019)
Entrepreneurial ecosystems and scale-up in rural regions.
LUT Scientific and Expertise Publications Reports
Academic article
-
Bogdanovs, Andrejs;
Kainth, Akarsh;
Pasquine, Mark.
(2019)
The influence of syncretic decision-making on purchase intentions: A study of children’s furniture in India.
Academic chapter
2018
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Nystrand, Bjørn Tore;
Pasquine, Mark.
(2018)
Consumer preferences for cod fillet determined by conjoint analysis : An exploratory study with Norwegian consumers.
Academic chapter
2017
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Bjørndal, Trond;
Pasquine, Mark;
Nesset, Erik.
(2017)
Does geographical clustering pay? Analysis of the Norwegian salted and dried cod industry.
Academic chapter
2016
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Bjørndal, Trond;
Pasquine, Mark;
Nesset, Erik.
(2016)
Does geographical clustering pay? Analysis of the Norwegian salted & dried cod industry.
Departement of International Business, NTNU in Ålesund
Research report
2015
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Pasquine, Mark;
Glavee-Geo, Richard;
Håvold, Jon Ivar.
(2015)
Local but not: Effects of unfamiliar region of origin on quality perceptions of regional food products.
Academic chapter
2012
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Pasquine, Mark.
(2012)
The Good and the Different: Context effects in more complex choice tasks.
EMAC Annual Conference proceedings
Academic article
2008
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Pasquine, Mark.
(2008)
When is it better not to be unique? Moving from extreme alternative to being preferred.
EMAC Annual Conference proceedings
Academic article
Journal publications
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Strand, Øivind;
Pasquine, Mark;
Schlingloff, André;
Risnes, Håvard;
Hildre, Hans Petter.
(2019)
Entrepreneurial ecosystems and scale-up in rural regions.
LUT Scientific and Expertise Publications Reports
Academic article
-
Longva, Kjersti Kjos;
Strand, Øivind;
Pasquine, Mark.
(2020)
Entrepreneurship education as an arena for career reflection: the shift of students' career preferences after a business planning course.
Education + Training
Academic article
-
Bjørlo, Lena Vatne;
Moen, Øystein;
Pasquine, Mark.
(2021)
The Role of Consumer Autonomy in Developing Sustainable AI: A Conceptual Framework.
Sustainability
Academic article
-
Sun, Mengtao;
Wang, Hao;
Pasquine, Mark;
Abdelhameed, Ibrahim Abdelfattah.
(2021)
Machine Translation in Low-Resource Languages by an Adversarial Neural Network.
Applied Sciences
Academic article
-
Pasquine, Mark.
(2012)
The Good and the Different: Context effects in more complex choice tasks.
EMAC Annual Conference proceedings
Academic article
-
Pasquine, Mark.
(2008)
When is it better not to be unique? Moving from extreme alternative to being preferred.
EMAC Annual Conference proceedings
Academic article
-
Sun, Mengtao;
Hameed, Ibrahim A.;
Wang, Hao;
Pasquine, Mark.
(2022)
Skip Truncation for Sentiment Analysis of Long Review Information Based on Grammatical Structures.
Lecture Notes on Data Engineering and Communications Technologies
Academic article
-
Sun, Mengtao;
Yang, Qiang;
Wang, Hao;
Pasquine, Mark;
Hameed, Ibrahim A..
(2022)
Learning the Morphological and Syntactic Grammars for Named Entity Recognition.
Information
Academic article
-
Pasquine, Mark Vincent;
Moen, Øystein;
Glavee-Geo, Richard.
(2022)
Where are you from? The influence of an unfamiliar sub-national region of origin from familiar and unfamiliar countries on quality perceptions and purchase intentions.
International Journal of Export Marketing
Academic article
Part of book/report
-
Pasquine, Mark Vincent;
Glavee-Geo, Richard;
Kachurovska, Olena;
Ariatmaja, I Gusti.
(2023)
The Influence of Involvement and Attribute Importance on Purchase Intentions for Green Products.
Academic chapter
-
Sun, Mengtao;
Hameed, Ibrahim A.;
Wang, Hao;
Pasquine, Mark.
(2021)
Perceiving the Narrative Style for Fake News Detection Using Deep Learning.
Academic chapter
-
Bjørndal, Trond;
Pasquine, Mark;
Nesset, Erik.
(2017)
Does geographical clustering pay? Analysis of the Norwegian salted and dried cod industry.
Academic chapter
-
Pasquine, Mark;
Glavee-Geo, Richard;
Håvold, Jon Ivar.
(2015)
Local but not: Effects of unfamiliar region of origin on quality perceptions of regional food products.
Academic chapter
-
Nystrand, Bjørn Tore;
Pasquine, Mark.
(2018)
Consumer preferences for cod fillet determined by conjoint analysis : An exploratory study with Norwegian consumers.
Academic chapter
-
Bogdanovs, Andrejs;
Kainth, Akarsh;
Pasquine, Mark.
(2019)
The influence of syncretic decision-making on purchase intentions: A study of children’s furniture in India.
Academic chapter
-
Glavee-Geo, Richard;
Ahmed, Sardar Wasi Uddin al;
Tippett, Arron Wilde;
Grimstad, Siv Marina Flø;
Pasquine, Mark Vincent.
(2023)
The Role of Non-profit Organisations (NGOs) in Value Creation: Lessons from the Recycling of Fishing Gear in Norway.
Academic chapter
Report
-
Bjørndal, Trond;
Pasquine, Mark;
Nesset, Erik.
(2016)
Does geographical clustering pay? Analysis of the Norwegian salted & dried cod industry.
Departement of International Business, NTNU in Ålesund
Research report
Teaching
Courses
Outreach
2026
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Interview
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InterviewPasquine, Mark Vincent. (2026) To masterprogrammer i Ålesund har en fjerdedel av NTNUs internasjonale studenter.
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Conference lectureGlavee-Geo, Richard; Grimstad, Siv Marina Flø; Pasquine, Mark Vincent; Gjørtz, Hauk Emil Rødli; Strandman, Oliver Stokke; Burki, Umar. (2026) Digital transformation and economic sustainability performance: The role of Technological dynamism. 2026 Supply Chain Research Summit - CARISCA 2026
2025
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InterviewPasquine, Mark Vincent; Schønberg, Svanhild Margrethe Arentz. (2025) Mange søkere til NTNU i Ålesund: – Tror folk ønsker å forstå hva som skjer i verden - smp.no.
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Interview
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Interview
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Interview
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InterviewPasquine, Mark Vincent. (2025) Mange søkere til NTNU i Ålesund: – Tror folk ønsker å forstå hva som skjer i verden.
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InterviewPasquine, Mark Vincent. (2025) Camilla (31) tjente 200.000 kroner på én måned. Mange er skeptiske til metoden: – Kan ikke skjønne at det er ekte.
2023
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Conference posterPasquine, Mark Vincent; Zarkesh, Babak; Abdelhameed, Ibrahim Abdelfattah. (2023) Artificial Intelligence-Based Pricing Discrimination and Customer Loyalty in the Financial Services Sector of an Emerging Market. EIBA
2022
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Conference lecturePasquine, Mark; Rice, Paula Maria. (2022) Student active learning through case presentations. ØA-konferansen
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Conference lecturePasquine, Mark; Supphellen, Magne; Strand, Øivind. (2022) Learning commericializing of tech innovations: Experiences from a project-based course involving real innovations. ØA-konferansen
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Conference lecturePasquine, Mark. (2022) Chosen from the crowd: task complexity and attraction effects. EMAC Annual Conference
2021
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Interview
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Conference posterPasquine, Mark; Glavee-Geo, Richard; Kachurovska, Olena; Ariatmaja, I Gusti Agung. (2021) The influence of eco-labels for recycled products on purchase intentions in developed versus developing countries. EIBA conference
2020
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Interview
2019
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Conference posterPasquine, Mark; Glavee-Geo, Richard; Kachurovska, Olena; Ariatmaja, I Gusti Agung. (2019) Green Buying: Influence of Eco-label Information Availability on Trust and Purchase Intentions for Recycled Fishing Net Products in Developed and Developing Countries. 45th EIBA Conference
2017
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Conference lectureNystrand, Bjørn Tore; Pasquine, Mark. (2017) Sjøfryst torskefilet: Forbrukerundersøkelse om fisk generelt og torskefilet spesielt. Fjordkonferansen 2017
2016
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Conference lecturePasquine, Mark; Bjørndal, Trond; Nesset, Erik. (2016) Does geographical clustering pay. Analysis of the Norwegian salted and dried cod industry. Midt-Norsk Fiskerikonferanse 2016
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Conference lectureNesset, Erik; Bjørndal, Trond; Pasquine, Mark. (2016) Does geographical clustering pay. Analysis of the Norwegian salted and dried cod industry. Fjordkonferansen
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LecturePasquine, Mark; Glavee-Geo, Richard. (2016) Region of Origin as an Irrelevant Attribute: Influencing Quality Perceptions and Purchase Intentions of Foreign Products. European International Business Academy (EIBA)
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Conference posterBogdanovs, A; Kainth, Akarsh; Pasquine, Mark. (2016) The Influence of Joint Spousal Decision Making on Purchase Intentions: A Study of Children’s Furniture in India. European International Business Academy (EIBA)
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Conference lecturePasquine, Mark; Nesset, Erik; Bjørndal, Trond. (2016) Verdiskaping og klyngeeffekter av klippfisknæringen i Møre og Romsdal. Midt-Norsk Fiskerikonferanse 7.-8. juni 2016
2014
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Interview
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Conference lectureGlavee-Geo, Richard; Pasquine, Mark; Håvold, Jon Ivar. (2014) Think more of me as your compatriot: effects of unfamiliar region of origin on perceived quality of regional food products. Fjord Conference, Loen 2014
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LecturePasquine, Mark; Glavee-Geo, Richard. (2014) Region of origin as an irrelevant attribute: improving evaluations and preferences for foreign brands among highly ethnocentric consumers. Johan Arndt Marketing Conference
2012
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Interview
2010
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Lecture
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Conference lecturePasquine, Mark. (2010) We like you because you are popular: Inferring popularity from social proof. FIBE 2010
2009
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Conference lecture
2007
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LecturePasquine, Mark. (2007) Maybe It's Better Not To Be Unique: Moving From Avoided Extreme to the Collective Effect. Nordic Academy of Management Conference