AI521820 - Commercialization of Innovation


Examination arrangement

Examination arrangement: Oral
Grade: Letter grades

Evaluation Weighting Duration Grade deviation Examination aids
Oral 100/100 45 minutes A

Course content

Core topics:

  • Understanding technological innovations
  • Connecting technological innovations and target group needs and benefits
  • Using design thinking to develop product concepts from tech innovations
  • Testing and improving product concepts
  • Turning innovations into strong brands
  • Estimating market potential
  • Marketing planning and launch campaigns
  • Entrepreneurial cross-disciplinary teamwork (technical and business adm.).

At the beginning of the semester, master students from NTNU and potentially NHH form mixed project groups. Each group is introduced to a company currently working on an innovation project funded by the Norwegian Research Council via the BIA program. Next, students attend lectures and apply theories and models on the project as the course progresses. Faculty provide guidance. The final report is presented to faculty and company representatives. Some lectures are given at NTNU, others at NHH if appropriate (lectures are video recorded). Group members meet at the beginning of the semester and the last week before the final presentation. Skype, physical meeting and/or other means of communication technology is used for group work between physical meetings.

Learning outcome

Learning outcome



  • can make sense of tech innovations
  • have thorough knowledge of extant techniques for developing product/service concepts from innovations
  • can apply knowledge to position product/service concepts
  • have knowledge on models for commercialization planning



  • can critically analyze relevant academic and professional problems related to commercializing innovations.
  • are able to communicate extensive independent work and terminology regarding innovation commercialization
  • can conduct research to analyze and make sense of real technological innovations
  • are able to use design thinking techniques for the purpose of turning real technological innovations into profitable product/service concepts
  • can develop an effective brand positioning strategy for product/service concepts
  • can estimate market potential for selected product concepts under conditions of high uncertainty

General competence:


  • are able to present commercialization plans to a corporate audience in a professional manner
  • can identify and solve potential problems related to work in cross-disciplinary groups (members with technical and business background).

Learning methods and activities

Lectures, digital communication, supervision, discussion.

Further on evaluation

Exam: Oral group exam.

There will be a resit exam for students who have legitimate reasons for an absence or have failed the following semester.

Course materials

Barringer, B. and Ireland, R. (2015). Entrepreneurship: Successfully Launching New Ventures, 5th Edition. Selected articles.

More on the course



Version: 1
Credits:  7.5 SP
Study level: Second degree level


Term no.: 1
Teaching semester:  AUTUMN 2024

Language of instruction: English

Location: Ålesund

Subject area(s)
  • Economics and Administration
Contact information
Course coordinator: Lecturer(s):

Department with academic responsibility
Department of International Business


Examination arrangement: Oral

Term Status code Evaluation Weighting Examination aids Date Time Examination system Room *
Autumn ORD Oral 100/100 A
Room Building Number of candidates
Spring UTS Oral 100/100 A
Room Building Number of candidates
  • * The location (room) for a written examination is published 3 days before examination date. If more than one room is listed, you will find your room at Studentweb.

For more information regarding registration for examination and examination procedures, see "Innsida - Exams"

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