AL301408 - Understanding culture


Examination arrangement

Examination arrangement: Oral
Grade: Letter grades

Evaluation Weighting Duration Grade deviation Examination aids
Oral 100/100 2 hours
Group Presentation 100/100 15 minutes

Course content

This course aims to develop your understanding of culture and its importance in business strategy, leadership, and innovation. The course will examine how cultural differences shape business activities, organizational and corporate cultures and identities, intercultural communication, and culture and leadership.

Topics may include:

  • Navigating international workplaces and cultural differences
  • Strategy and culture
  • Organizational cultures and identities
  • Culture, leadership and innovation
  • Intercultural communication
  • Globalization and financialization
  • Technology and culture
  • Sustainability
  • Ethics
  • Prejudice and stereotyping

Learning outcome

By the end of this course, students should be able to:

  • Define key concepts, such as culture, cultural difference, cultural diversity, and organizational culture
  • Evaluate different approaches to understanding and studying cultures (national, organizational, etc.)
  • Explain key concepts, models, and theories in the literature on culture and strategy; culture and leadership, culture and innovation.
  • Analyze one’s own and others’ attitudes and reactions to different cultures
  • Appraise the relationship between culture and ethics
  • Propose solutions to challenges of working in multicultural settings and international companies (i.e. companies with subsidiaries and/or offices in different countries)
  • Use English as a lingua franca to discuss cultural issues orally and in writing
  • Critically analyze course materials (including original research)
  • Select key information to support one’s ideas
  • Apply what you have learned to problem-centered course assignments

Learning methods and activities

  • Lectures with a focus on student interaction
  • Visiting guest lectures
  • Small group work, including discussions and research
  • Presentations
  • E-learning in a virtual classroom

Compulsory assignments

  • Mandatory assignment
  • Obligatory Assignment

Further on evaluation

Mandatory assignments:

There will be one to two obligatory assessments during the course. All obligatory assessments must be passed in order to qualify for the final exam. Redo of failed assessments may be permitted.

Final exam:

The final exam is a group presentation. Details will be provided at the start of the semester. Students who failed the final exam could retake it the following semester if they passed the obligatory assignment. Students who failed both the obligatory assignment and the final exam have to retake the entire course. The retake exam will not be an oral (group) presentation, it will be an individual 72 hour home exam.

Specific conditions

Admission to a programme of study is required:
Business Administration (BØA)
Marketing, Innovation and Management (359ML)

Required previous knowledge


Course materials

Course materials will be available by the beginning of the course.

More on the course

Version: 1
Credits:  7.5 SP
Study level: Third-year courses, level III


Term no.: 1
Teaching semester:  SPRING 2024

Language of instruction: English

Location: Ålesund

Subject area(s)
  • Economics and Administration
Contact information
Course coordinator: Lecturer(s):

Department with academic responsibility
Department of International Business


Examination arrangement: Oral

Term Status code Evaluation Weighting Examination aids Date Time Examination system Room *
Autumn ORD Oral 100/100
Room Building Number of candidates
Spring ORD Group Presentation 100/100 2024-05-16 09:00
Room Building Number of candidates
  • * The location (room) for a written examination is published 3 days before examination date. If more than one room is listed, you will find your room at Studentweb.

For more information regarding registration for examination and examination procedures, see "Innsida - Exams"

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