AM201306 - Quantitative and Qualitative Methods


Examination arrangement

Examination arrangement: School exam
Grade: Letter grades

Evaluation Weighting Duration Grade deviation Examination aids
School exam 100/100 4 hours D

Course content

  • Introduction to quantitative and qualitative methods
  • Choice and formulation of research questions
  • Research design and choice of methods
  • Qualitative interviews and focus group interviews
  • Qualitative data analysis
  • Questionnaire - how to design a good questionnaire
  • Descriptive statistics
  • Hypothesis development and data analysis
  • Correlation Analysis
  • Regression Analysis
  • Variance Analysis
  • Factor Analysis
  • Validity and Reliability
  • Interpretation and discussion of data
  • Introduction to "Big data" in administrative studies
  • Ethical issues in empirical research

Learning outcome


After completing this course, students should have acquired knowledge on how to carry out empirical research in the domain of economic and business administration.. This includes knowledge about:

  • Research problems and corresponding research questions and how these lay the premises for the research process;
  • Qualitative and quantitative research designs and corresponding methods of data collection;
  • Methods for analysing of qualitative and quantitative data;
  • Criteria for assessing the quality of empirical research;


After completing the course, students should be able to carry out empirical research by applying both quantitative and/or qualitative methods. This includes being able to:

  • Run statistical analyzes and interpret results using statistical software (SPSS);
  • Assess the validity and reliability of empirical research projects;
  • Report and communicate main results and draw conclusions from empirical research projects.

General competence

The course shall provide a solid academic basis for:

  • Being able to select a valid methodological approach in empirical research and business analysis
  • Collect and analyze quantitative and qualitative data
  • Develop the ability to critically reflect on methods and be able to reflect on the implications of empirical findings

Learning methods and activities

Lectures, Group Work, Mandatory assignments, exercises in SPSS

Additional information: Some lectures may be given in English. Mandatory work requirements: A mandatory assignment in pdf. Must be approaved by the teacher in order to obtain the right to the exam.

Compulsory assignments

  • Approved exercises

Further on evaluation

Re-sit of written exam in August. Compulsory assignments are valid at the re-sit exam and future ordinary exams . Minimum attendance of 80% at exercise sessions.

Required previous knowledge


Course materials

To be decided at the beginning of the semester

More on the course



Version: 1
Credits:  7.5 SP
Study level: Intermediate course, level II


Term no.: 1
Teaching semester:  SPRING 2024

Language of instruction: Norwegian

Location: Ålesund

Subject area(s)
  • Economics and Administration
Contact information
Course coordinator: Lecturer(s):

Department with academic responsibility
Department of International Business


Examination arrangement: School exam

Term Status code Evaluation Weighting Examination aids Date Time Examination system Room *
Spring ORD School exam 100/100 D 2024-05-22 09:00 INSPERA
Room Building Number of candidates
G132 Gnisten/Fagskolen 54
C215 Ankeret/Hovedbygget 7
C218 Ankeret/Hovedbygget 40
G326 Gnisten/Fagskolen 29
Summer UTS School exam 100/100 D INSPERA
Room Building Number of candidates
  • * The location (room) for a written examination is published 3 days before examination date. If more than one room is listed, you will find your room at Studentweb.

For more information regarding registration for examination and examination procedures, see "Innsida - Exams"

More on examinations at NTNU