AM201306 - Quantitative and Qualitative Methods


Examination arrangement

Examination arrangement: Home exam
Grade: Letters

Evaluation Weighting Duration Grade deviation Examination aids
Home exam 100/100 4 hours A

Course content

  • Introduction to quantitative and qualitative methods
  • Choice and formulation of research questions
  • Research design and choice of methods
  • Qualitative interviews and focus group interviews
  • Qualitative data analysis
  • Questionnaire - how to design a good questionnaire
  • Descriptive statistics
  • Hypothesis development and data analysis
  • Correlation Analysis
  • Regression Analysis
  • Variance Analysis
  • Factor Analysis
  • Validity and Reliability
  • Interpretation and discussion of data
  • Introduction to "Big data" in administrative studies
  • Ethical issues in empirical research

Learning outcome


After completion of the course, students will have knowledge and skills on how to design a research project. This includes the following. Understanding how to build a good research design, given the research problem. Understand the pros and cons of different qualitative and quantitative methods. Able to apply standard tools to analyze different types of quantitative and qualitative data


After completion of the course, students will be able to conduct empirical research using qualitative or\and quantitative research method. This includes the following. Create a good research design. Use the SPSS- statistics program Interpreting results from the SPSS statistics program. Evaluate validity and reliability. Report and communicate results.

Overall competence:

After completion of the course, students will have knowledge of the strengths and weaknesses associated with the most common research methods used in economics and management; Have an understanding of the complexities behind a good analytical design; Understand the limitations associated with the use of different analytical methods.

Learning methods and activities

Lectures, Group Work, Mandatory assignments, exercises in SPSS


Additional information: Some lectures may be given in English. Mandatory work requirements: A mandatory assignment in pdf. Must be approaved by the teacher in order to obtain the right to the exam.

Compulsory assignments

  • Approved exercises

Further on evaluation

Re-sit of written exam in August. Compulsory assignments are valid at the re-sit exam and future ordinary exams . Minimum attendance of 80% at exercise sessions.

Specific conditions

Compulsory activities from previous semester may be approved by the department.

Required previous knowledge


Course materials

To be decided at the beginning of the semester

More on the course



Version: 1
Credits:  7.5 SP
Study level: Intermediate course, level II


Term no.: 1
Teaching semester:  SPRING 2022

Language of instruction: Norwegian

Location: Ålesund

Subject area(s)
  • Economics and Administration
Contact information
Course coordinator:

Department with academic responsibility
Department of International Business


Examination arrangement: Home exam

Term Status code Evaluation Weighting Examination aids Date Time Examination system Room *
Spring ORD Home exam (1) 100/100 A





Room Building Number of candidates
  • * The location (room) for a written examination is published 3 days before examination date. If more than one room is listed, you will find your room at Studentweb.
  • 1) Merk at eksamensform er endret som et smittevernstiltak i den pågående koronasituasjonen.

For more information regarding registration for examination and examination procedures, see "Innsida - Exams"

More on examinations at NTNU