course-details-portlet

AM302112

Marketing Research

Choose study year
Credits 7.5
Level Third-year courses, level III
Course start Autumn 2025
Duration 1 semester
Language of instruction English
Location Ålesund
Examination arrangement Aggregate score

About

About the course

Course content

The aim of the course is to help the students understand the marketing research process and to be able to perform statistical analyses.

Learning outcome

  • Discuss the marketing research process by diagnosing the situation and defining the problem.
  • Evaluate research design, gather information/data, interpret analysis and report writing.
  • Conduct statistical analyses with statistical tools.
  • Use statistical software to solve and conduct descriptives, crosstabs, correlation analyses, t-test, variance analyses, factor analysis, regressions and structural equation model analysis.

Learning methods and activities

Lectures, exercises, and a group paper with a maximum 4 students per group.

Passed mandatory exercise is valid for later continuation exams.

Further on evaluation

The group assignment counts for 50% of the total grade in the course.

An individual four-hour school exam counts for the remaining 50% of the total grade.

Required previous knowledge

None

Course materials

A list of textbooks, relevant book chapters, and journal articles will be provided at the start of the semester.

Subject areas

  • Economics and Administration

Contact information

Course coordinator

Lecturers

Department with academic responsibility

Department of International Business

Examination

Examination

Examination arrangement: Aggregate score
Grade: Letter grades

Ordinary examination - Autumn 2025

School exam
Weighting 50/100 Examination aids Code D Duration 4 hours Exam system Inspera Assessment
Place and room
The specified room can be changed and the final location will be ready no later than 3 days before the exam. You can find your room location on Studentweb.
Assignment
Weighting 50/100 Exam system Inspera Assessment

Re-sit examination - Spring 2026

School exam
Weighting 50/100 Examination aids Code D Duration 4 hours Exam system Inspera Assessment
Place and room
The specified room can be changed and the final location will be ready no later than 3 days before the exam. You can find your room location on Studentweb.
Assignment
Weighting 50/100 Exam system Inspera Assessment