course-details-portlet

AM302112 - Marketing Research 1

About

Examination arrangement

Examination arrangement: Written examination
Grade: Letters

Evaluation form Weighting Duration Examination aids Grade deviation
Skriftlig eksamen 100/100 4 timer

Course content

Market analysis:

Basic concepts (diagnosing the situation and defining the problem,
research design,
information research gathering,
choice of population and field work,
organisation of data, interpretation,
analysis and report writing
Statistical analysis - SPSS:
Descriptives,
cross-tabs,
correlation analyses,
t-tests,
variance analyses,
factor analyses

regression analyses.

Learning outcome

Learning outcome - Knowledge:
Have acquired a comprehensive, practical insight of how to carry out marketing analysis, that is the elaboration of theoretical foundation, models and conceptual frameworks, formulation of research problems and hypotheses, data gathering, registration, statistical analysis, and presentation of reports.

Learning outcome - Skills:
Use SPSS as a statistical tool in practical work for simple statistical analyses

Learning outcome - Genreal competence:
Explain how a company can identify and define market opportunities and oversee and improve marketing activities and service quality through market analyses

Present the most common research methods and how they are used

Learning methods and activities

Teaching methods:
Lectures, exercises and a group paper with maximum 4 students per group. The length of the paper, as well at the topics and problem areas will be specified when the data set is made available. The deadline for the submission of the paper is stated at the start of the term. The paper must obtain a passing grade (pass/fail) in order to take the exam. All teaching is in English.

Mandatory assignment:
Approved mandatory group exercise.

Passed mandatory exercise is valid for later continuation exams.

Compulsory assignments

  • Mandatory assignment

Further on evaluation

4 hours individual exam. Students are allowed to take the obligatory assignment with them to the final exam, and this assignment needs to be submitted with the exam.

Specific conditions

Exam registration requires that class registration is approved in the same semester. Compulsory activities from previous semester may be approved by the department.

Required previous knowledge

None

Course materials

Obligatorisk:

SPSS Survival manual. 6th Ed., McGraw Hill (2016), ISBN: 13:978-0-33-526154-3

Tillegg:

Marketing Research. An Integrated Approach., Pearson (2012), ISBN: 978-0-71870-3, Allen Wilson 3rd Edition.

More on the course

No

Facts

Version: 1
Credits:  7.5 SP
Study level: Third-year courses, level III

Coursework

Term no.: 1
Teaching semester:  SPRING 2018

Language of instruction: English

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Subject area(s)
  • Economics and Administration
Contact information
Course coordinator:
  • RICHARD GLAVEE-GEO
Lecturer(s):
  • Ghulam Mustafa
  • RICHARD GLAVEE-GEO

Department with academic responsibility
Department of International Business

Phone:

Examination

Examination arrangement: Written examination

Term Status code Evaluation form Weighting Examination aids Date Time Digital exam Room *
Spring ORD Skriftlig eksamen 100/100 2018-05-25 09:00
Room Building Number of candidates
  • * The location (room) for a written examination is published 3 days before examination date.
If more than one room is listed, you will find your room at Studentweb.
Examination

For more information regarding registration for examination and examination procedures, see "Innsida - Exams"

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