Course - Cases in Technology Strategy and Marketing - AM302312
AM302312 - Cases in Technology Strategy and Marketing
The purpose of this course is to help students understand how to approach, solve and present business challenges/issues with an emphasis on technology and digital marketing and strategy. Case analyses are intended to facilitate the application of business concepts and theories to real business situations. By solving cases students sharpen analytical thinking and critical decision-making skills. Students also improve presentation skills through presenting analysis and recommendations. By building a strong linkage between theories and real business issues, students will be better prepared to face business issues in their professional career.The topics of this course center on developing critical analysis and decision-making skills, as well as presenting recommendations. The cases used in this course tend to have a marketing and strategy focus, but require analyzing problems cross-functionally (e.g. finance, organization, etc.).
- Introduction to issue analysis process
- Identifying key business challenges/issues
- Cross-functional issue analysis
- Critical decision-making
- Creating recommendations to solve key issues
- Strategic financial analysis of issues
- Developing implementation and contingency plans
- Oral presentation skills
- Develop sound and comprehensive solutions to business challenges/issues.
- Identify critical business issues.
- Analyze issues cross-functionally (i.e. marketing, finance, strategy, etc.) and with the use of theoretical frameworks.
- Reflection decision-making in business management.
- Competently present to business management.
Learning methods and activities
- Case discussions and presentations (presentations are to be made using PowerPoint or similar).
More detailed information concerning the case presentations will be provided at the start of the course.
- Satisfactory presentation of up to 3 cases.
Passed mandatory exercises are valid for later continuation exams.
- Mandatory assignment
Further on evaluation
The exam is a group-based case presentation. For the exam, groups will be given 10 days to work on a case analysis. Students will then orally present their analysis, using PowerPoint slides.
Exam registration requires that class registration is approved in the same semester. Compulsory activities from previous semester may be approved by the department.
Admission to a programme of study is required:
Business Administration (ØA369)
Business Management (162AL)
Marketing, Innovation and Management (359ML)
Recommended previous knowledge
- Organisation and management
- Financial accounting and analysis
- Methods in social sciences
- Corporate strategy
REQUIRED: The Case Study Handbook: How to Read, Discuss, and Write Persuasively About Cases, Harvard Business Review Press (2007), ISBN: 978-1422101582, Author: William Ellet
Credits: 7.5 SP
Study level: Third-year courses, level III
Term no.: 1
Teaching semester: SPRING 2020
Language of instruction: English
- Industrial Management
- Strategy and Management
- Organization and Leadership
- Business Econimics and Management
- Economics and Administration
Examination arrangement: Oral examination
- Term Status code Evaluation form Weighting Examination aids Date Time Digital exam Room *
- Autumn UTS Oral examination 100/100 F
Room Building Number of candidates
- * The location (room) for a written examination is published 3 days before examination date. If more than one room is listed, you will find your room at Studentweb.
For more information regarding registration for examination and examination procedures, see "Innsida - Exams"