AM304016 - International marketing


Examination arrangement

Examination arrangement: School exam
Grade: Letter grades

Evaluation Weighting Duration Grade deviation Examination aids
School exam 100/100 4 hours E

Course content

  • The company`s international working conditions and strategic development.
  • Globalization - Strategy development - internationalization process
  • Company decision-making in international marketing
  • The international market selection process
  • Market entry strategy
  • Product decisions
  • Pricing decisions
  • Distribution decisions
  • Communication decisions

Learning outcome


  • Understand the terminology of International Marketing
  • Have a broad overview of concepts, theories and research streams in international marketing Appreciation of the role of marketing on the international/global market


  • have the ability to carry out a simple critical analysis of a company's international marketing activities
  • have the ability to create a plan for international marketing actvities
  • have the ability to develop an international/global marketing plan/strategy for a company Competence: have a general knowledge of the most central topics in international marketing

Learning methods and activities

Teaching Methods: Lectures, case presentations and exercises.

Mandatory Assignments: One group assignment is given at the start of the term and carried out by max. 3 students in each group. Oral presentations of the written assignment is also part of the mandatory assignment in which all group members are required to participate. Written and oral assignments must achieve a pass in order for students to take the written exam. Passed mandatory exercises are valid for later continuation exams.

Compulsory assignments

  • Mandatory assignment

Further on evaluation

4 hour written individual exam. There will be a resit exam the following semester.

Students who have previously passed their mandatory assignment(s) do not need to retake them on later ordinary exam attempts.

Required previous knowledge


Course materials

Mandatory: Svend Hollensen: Global Marketing, 8/E, Pearson (2020), ISBN: 978-1-292-10011-1

More on the course



Version: 1
Credits:  7.5 SP
Study level: Third-year courses, level III


Term no.: 1
Teaching semester:  AUTUMN 2024

Language of instruction: English

Location: Ålesund

Subject area(s)
  • Economics and Administration
Contact information
Course coordinator:

Department with academic responsibility
Department of International Business


Examination arrangement: School exam

Term Status code Evaluation Weighting Examination aids Date Time Examination system Room *
Autumn ORD School exam 100/100 E INSPERA
Room Building Number of candidates
Spring UTS School exam 100/100 E INSPERA
Room Building Number of candidates
  • * The location (room) for a written examination is published 3 days before examination date. If more than one room is listed, you will find your room at Studentweb.

For more information regarding registration for examination and examination procedures, see "Innsida - Exams"

More on examinations at NTNU