Course content

The course is split into two modules:

Module 1: Visual Perception and Information Visualization

In the first module, we delve into the fundamental aspects of how people perceive visual elements. Understanding perception is essential for any form of visual communication. This module covers the principles that govern perception, explores how the brain interprets visual information, and how this understanding can be leveraged to create impactful designs.

The theories of perception are further linked to methods for graphically representing raw data in the form of infographics or other types of data visualization. The focus is on design strategies that enhance clarity and ensure that the visualization effectively communicates the intended message. Key skills here include making data not only visible but also easy to understand.

Module 2: Visual Storytelling

The second module focuses on visual storytelling. Whether the information is presented on a website, a PowerPoint/Keynote presentation, or another medium, it's important to tell a story that not only captures the observer, but is also clearly and understandably designed. This module emphasizes the ability to combine knowledge from the previous module, whereas clear language is a central part.

The course combines theoretical knowledge with practical exercises.

Learning outcome

Knowledge

After completing the course, the candidate has knowledge of:

• How human cognition and observational abilities impact the potential for information visualization and can make informed choices based on this.
• The differences between well-known information visualization techniques, including their advantages and disadvantages regarding data types, functionality, adaptability, and scalability.
• Clear communication in the form of text- and/or image-based graphic representations and visual design.

Skills

The candidate can:

• Use data visualization as a tool in designing presentations, websites, apps, and other digital platforms, in combination with clear language, to tell a story in an engaging and clear manner

General Competence

Through a course involving process-oriented writing of an essay, based on formative assessments along the way, the student will have incrementally:

• Improved their analytical skills
• Enhanced their ability for critical reflection
• Strengthened their written expression
• Developed their ability to gather and synthesize information
• Improved their skills in source criticism
• Refined their accurate referencing and citation practices

Additionally, through practical projects and theoretical knowledge, the student will have:

• Acquired general knowledge to make informed choices regarding visual tools for information visualization, storytelling, and language

Learning methods and activities

Both modules include a combination of lectures and assignments.

Module 1 is theory-based and concludes with an individual essay submission and an individual practical assignment.

Module 2 is practice-oriented and consists of a group project where theory and practice are combined into a group project with an individual reflection note.

The course will not be offered in 2026. However, students who did not complete the course within the nominal timeframe in 2025 will be given the opportunity for examination and, if applicable, supervision in the autumn of 2026. The next regular offering of the course will be in the autumn of 2027.

Specific conditions

Required previous knowledge

IDG1000 or another basic course in graphic tools, principles, and methods.

Course materials

Information about the course material will be provided at the start of the semester