Course - Packaging Design - IDG3010
IDG3010 - Packaging Design
About
Examination arrangement
Examination arrangement: Portfolio
Grade: Passed / Not Passed
| Evaluation | Weighting | Duration | Grade deviation | Examination aids |
|---|---|---|---|---|
| Portfolio | 100/100 |
Course content
Packaging design is a design project where the students are introduced to methods and visual principles for graphic designs on three-dimensional objects. The students shall develop design for packaging that effectively communicates functions and qualities for defined target groups. The concept shall communicate effectively in different (3D) formats. The module builds on the students competence and skills in branding from the module Strategic design.
Learning outcome
The student has developed as an analytical designer, specifically within the field of packaging design. The student has gained insight into the relationship between the packaging form and function. The student shall: Develop further understanding for the defined target groups behaviour and needs. Be able to define the target groups relevant context. Be able to justify and define key performance indicators from strategic goals. Be able to design a visual concept that will communicate effectively in different formats, regardless of size and proportions. Have developed knowledge and awareness of environmental considerations and consequences in relation to the design of packaging.
Learning methods and activities
- Individual project, with weekly supervision (formative-iterative evaluation).
- Sketches, the work process, and the end result must be documented.
Further on evaluation
The portfolio contain the final delivery including prototypes and a process diary.
The project is developed through iterative process with weekly tutored sesssions.
Final deliveries and the process diary are submitted at the end of the course. The final project is presented to the class at the appointed time.
Summative evaluation at the end of the semester: Pass / fail.
If the course is failed, a new portfolio must be submitted through the next regular run-trough of the course.
Specific conditions
Admission to a programme of study is required:
Graphic Design (BMED)
Recommended previous knowledge
- IDG1101 Typography I
- IDG1010 Typography II
- IDG2015 Strategic design
Required previous knowledge
The course is limited to students in the program Bachelor in Graphic Design
Course materials
Calver, Giles (2007): What is packaging design? Mies, Sveits: Rotovision. SUPPORTIVE LITERATURE: Ambrose, Kevin, and Paul Harris (2011). Packaging the brand: the relationship between packaging design and brand identity. Lausanne: AVA Publishing. Jedlicka (2009). Packaging sustainability: tools, systems, and strategies for innovative package design. Hoboken, New Jersey: Wiley
Credit reductions
| Course code | Reduction | From | To |
|---|---|---|---|
| IMT3010 | 5.0 | AUTUMN 2019 |
No
Version: 1
Credits:
7.5 SP
Study level: Third-year courses, level III
Term no.: 1
Teaching semester: AUTUMN 2023
Language of instruction: -
Location: Gjøvik
- Design Methodology
Examination
Examination arrangement: Portfolio
- Term Status code Evaluation Weighting Examination aids Date Time Examination system Room *
-
Autumn
ORD
Portfolio
100/100
Release
2024-01-02Submission
2024-01-03
16:00
INSPERA
23:59 -
Room Building Number of candidates
- * The location (room) for a written examination is published 3 days before examination date. If more than one room is listed, you will find your room at Studentweb.
For more information regarding registration for examination and examination procedures, see "Innsida - Exams"