IDG3010 - Packaging Design


Examination arrangement

Examination arrangement: Portfolio
Grade: Passed / Not Passed

Evaluation Weighting Duration Grade deviation Examination aids
Portfolio 100/100

Course content

Packaging design is a design project where the students are introduced to methods and visual principles for graphic designs on three-dimensional objects. The students shall develop design for packaging that effectively communicates functions and qualities for defined target groups. The concept shall communicate effectively in different (3D) formats. The module builds on the students competence and skills in branding from the module Strategic design.

Learning outcome

The student has developed as an analytical designer, specifically within the field of packaging design. The student has gained insight into the relationship between the packaging form and function. The student shall: Develop further understanding for the defined target groups behaviour and needs. Be able to define the target groups relevant context. Be able to justify and define key performance indicators from strategic goals. Be able to design a visual concept that will communicate effectively in different formats, regardless of size and proportions. Have developed knowledge and awareness of environmental considerations and consequences in relation to the design of packaging.

Learning methods and activities

  • Individual project, with weekly supervision (formative-iterative evaluation).
  • Sketches, the work process, and the end result must be documented.

Further on evaluation

The portfolio contain the final delivery including prototypes and a process diary.

The project is developed through iterative process with weekly tutored sesssions.

Final deliveries and the process diary are submitted at the end of the course. The final project is presented to the class at the appointed time.

Summative evaluation at the end of the semester: Pass / fail.

If the course is failed, a new portfolio must be submitted through the next regular run-trough of the course.

Specific conditions

Admission to a programme of study is required:
Graphic Design (BMED)

Required previous knowledge

The course is limited to students in the program Bachelor in Graphic Design

Course materials

Calver, Giles (2007): What is packaging design? Mies, Sveits: Rotovision. SUPPORTIVE LITERATURE: Ambrose, Kevin, and Paul Harris (2011). Packaging the brand: the relationship between packaging design and brand identity. Lausanne: AVA Publishing. Jedlicka (2009). Packaging sustainability: tools, systems, and strategies for innovative package design. Hoboken, New Jersey: Wiley

Credit reductions

Course code Reduction From To
IMT3010 5.0 AUTUMN 2019
More on the course



Version: 1
Credits:  7.5 SP
Study level: Third-year courses, level III


Term no.: 1
Teaching semester:  AUTUMN 2023

Language of instruction: -

Location: Gjøvik

Subject area(s)
  • Design Methodology
Contact information
Course coordinator: Lecturer(s):

Department with academic responsibility
Department of Design


Examination arrangement: Portfolio

Term Status code Evaluation Weighting Examination aids Date Time Examination system Room *
Autumn ORD Portfolio 100/100





Room Building Number of candidates
  • * The location (room) for a written examination is published 3 days before examination date. If more than one room is listed, you will find your room at Studentweb.

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