Course content

Packaging design is a design project where the students are introduced to methods and visual principles for graphic designs on three-dimensional objects. The students shall develop design for packaging that effectively communicates functions and qualities for defined target groups. The concept shall communicate effectively in different (3D) formats. The module builds on the students’ competence and skills in branding from the module Strategic design.

Learning outcome

The student has developed as an analytical designer, specifically within the field of packaging design. The student has gained insight into the relationship between the packaging’s form and function.
The student shall:
Develop further understanding for the defined target group’s behaviour and needs.
Be able to define the targeet group’s relevant context.
Be able to justify and define key performance indicators from strategic goals.
Be able to design a visual concept that will communicate effectively in different formats, regardless of size and proportions.
Have developed knowledge and awareness of environmental considerations and consequences in relation to the design of packaging.

Learning methods and activities

Individual project, with weekly supervision (formative-iterative evaluation). Sketches, the work process, and the end result must be documented.

Specific conditions

Recommended previous knowledge

-IMT1101 Typography I
-IMT1010 Typography II

-IMT3950-004 Strategic design

Required previous knowledge

The course is limited to students in the program Bachelor in Graphic Design

Course materials

Calver, Giles (2007): What is packaging design? Mies, Sveits: Rotovision.

SUPPORTIVE LITERATURE:

Ambrose, Kevin, and Paul Harris (2011). Packaging the brand: the relationship between packaging design and brand identity. Lausanne: AVA Publishing.

Jedlicka (2009). Packaging sustainability: tools, systems, and strategies for innovative package design. Hoboken, New Jersey: Wiley

Credit reductions