Course - Managing Business Relationships - MRK2015
Managing Business Relationships
About
About the course
Course content
- Understanding business markets
- Development of relationships
- The role and importance of the purchasing and supply function in business
- Supplier relationships and strategies
- Management of customer portfolios and supplier portfolios
- Relationships and customers
- Management of business networks
- Strategy in relationships and networks
- The impact of business relationships and networks for sustainable development
Learning outcome
Knowledge: Students should be able to understand
- the nature of the complex network in which business companies operate
- the substance of business relationships and networks
- business relationships with customers and suppliers
- how business relationships are developed
- the role of relationships in the process of technological development
Skills: Students will develop their skills in
- Analyzing what it means for a company to be a part of a network of relationships
- Examining the abilities, uncertainties and problems of companies and how these affect the behavior of companies in relationships
General competence
- Having completed the course the students should have created theoretical and practical insight into how companies can manage business relationships and networks.
Learning methods and activities
The course will consist of a combination of lectures, group work, case discussions and student presentations.
Further on evaluation
In the event of improvement of grades and not passes, students may re-take the individual component assessment.
In case of a re-sit exam or the final exam when the course is no longer being taught, the exam may be changed to an oral exam.
Specific conditions
Admission to a programme of study is required:
Business Administration (BØAT)
Economics and Business Administration (MSIVØK5)
Miscellaneous Courses - Faculty of Economics and Management (EMNE/ØK)
Recommended previous knowledge
Intro course in marketing
Course materials
The syllabus will be published at the beginning of the semester
Credit reductions
| Course code | Reduction | From |
|---|---|---|
| MRK2015 | 7.5 sp | Spring 2008 |
| MRK2015 | 7.5 sp | Spring 2008 |
Subject areas
- Economics and Administration